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AFFLUENT ADVERTISING ENGINEERED
Fraud Vendor Analysis
Vendors
* Results Powered By MOAT & DFA
9.90%
Cost $0.025 CPM
Focus Ad Fraud Detection
Advantage Great Customer Service and Analysis
Disadvantage Poor User Interface and Reporting
Recommendation Evaluate
MdotLabsMdotLabs
9.90%
Cost $0.05 CPM
Focus Identifying Risky/Suspicious Sites
Advantage Detailed Breakdown of Data
Disadvantage
Recommendation Evaluate
MdotLabsForensiq
Slow UI, not much from team outside of reporting
9.90%
Cost $0.05
Focus Brand Safety and Viewability
Advantage Used by all major agencies and clients
Disadvantage Not true ad fraud detection
Recommendation Do not move forward
MdotLabsIntegral Ad Science
9.90%
Cost $0.067
Focus Bot Detection
Advantage
Disadvantage Customer Service, UI lacks detail and insight
Recommendation Do not move forward
MdotLabsWhiteOps
Bot Type Breakdown
Suspicious Sites Click Heatmap
5.0% % Of Users Who Hovered Over Ad
160 Hours
14.64 Seconds
6.43 Seconds Average Interaction Time with Unit
Average Length Of Time the Ad was In-View
Total User Exposure Time With Ad
306,864 Impressions
55 Total Clicks
* Results Powered By MOAT & DFA
Findings
Uinterview.com
Healthination.com
Fansshare.com
Performance
N/A
.36% CTR
The overall campaign Click
Thru Rate
03/01/14 – 04/30/14
Performance Highlights
Audience Insight
14,464 Clicks
The total campaign clicks
generated by Martini across
all unit sizes
Chicago
Chicago was the strongest
performing DMA with a .45%
CTR
.46% CTR
The 300x600 was the
strongest performer by
recording over 5,161 clicks
* Results Powered By MOAT & DFA
300x250
The 300x250 performed the
strongest among display
accounting for 62% of clicks
37% Atn Rate
37% of users who hovered
over the 300x600 then
recorded an interaction
Join the Conversation
Eric Fernandez
Sr. Manager, Ad Operations
Eric.Fernandez@martini-corp.com

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Martini Media Ad Fraud Vendors Evaluation

  • 3. 9.90% Cost $0.025 CPM Focus Ad Fraud Detection Advantage Great Customer Service and Analysis Disadvantage Poor User Interface and Reporting Recommendation Evaluate MdotLabsMdotLabs
  • 4. 9.90% Cost $0.05 CPM Focus Identifying Risky/Suspicious Sites Advantage Detailed Breakdown of Data Disadvantage Recommendation Evaluate MdotLabsForensiq Slow UI, not much from team outside of reporting
  • 5. 9.90% Cost $0.05 Focus Brand Safety and Viewability Advantage Used by all major agencies and clients Disadvantage Not true ad fraud detection Recommendation Do not move forward MdotLabsIntegral Ad Science
  • 6. 9.90% Cost $0.067 Focus Bot Detection Advantage Disadvantage Customer Service, UI lacks detail and insight Recommendation Do not move forward MdotLabsWhiteOps Bot Type Breakdown
  • 7. Suspicious Sites Click Heatmap 5.0% % Of Users Who Hovered Over Ad 160 Hours 14.64 Seconds 6.43 Seconds Average Interaction Time with Unit Average Length Of Time the Ad was In-View Total User Exposure Time With Ad 306,864 Impressions 55 Total Clicks * Results Powered By MOAT & DFA Findings Uinterview.com Healthination.com Fansshare.com
  • 8. Performance N/A .36% CTR The overall campaign Click Thru Rate 03/01/14 – 04/30/14 Performance Highlights Audience Insight 14,464 Clicks The total campaign clicks generated by Martini across all unit sizes Chicago Chicago was the strongest performing DMA with a .45% CTR .46% CTR The 300x600 was the strongest performer by recording over 5,161 clicks * Results Powered By MOAT & DFA 300x250 The 300x250 performed the strongest among display accounting for 62% of clicks 37% Atn Rate 37% of users who hovered over the 300x600 then recorded an interaction
  • 9. Join the Conversation Eric Fernandez Sr. Manager, Ad Operations Eric.Fernandez@martini-corp.com

Editor's Notes

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