Tapping the HWNs market in China - Hainan, Nov 2015 : contact eric.cai@asiaharvest.sg for more info

2
The ultimate lifestyle show of the year
The ultimate social platform for Chinese HNWIs
The ultimate rendezvous of luxury lifestyle,
international affluentials and business elites

About Hainan Rendez-Vous
PART.2 2015 Hainan Rendez-Vous
PART.1
Contents
• Brand Story
• Core Strength
• Review of past editions
• Authoritative Data
About Hainan Rendez-VousPart 1

Hainan Rendez-Vous,
an interpretation of high-end lifestyle
During the 2009 Macau private jet exhibition, BluInc, the Singapore media group,
received Mr. Wang Dafu, chairman of Visun Group. In the spare time, one of
BluInc's staff mentioned accidentally to Mr. Wang that such a jet exhibition could
also be held in Sanya. Immediately, Mr. Wang replied: "It would be too simple to
only exhibit jets, yachts should also be included." As such, the outline of Hainan
Rendez-Vous was formed.
At the end of 2009, Mr. Lawrence Wang brought up the high-end exhibition concept
integrating business jets, yachts, and luxury lifestyle; In April 2010, the first Hainan
Rendez-Vous made its debut. After 5 years’ development, the panorama of Hainan
Rendez-Vous gradually becomes clear. The world's top brands of business jets,
yachts, sports cars, jewelry, artworks and high-end real estate tell their own brand
stories to Chinese customers on the platform of Hainan Rendez-Vous. At the same
time, it also provides the HNWIs of China an opportunity to develop into
international culture and nurture the concept of lifestyle collection.
Up till now, Hainan Rendez-Vous has become the symbol of China's luxury lifestyle
exhibition.
About Hainan Rendez-Vous: Brand Story
Founder of Hainan Rendez-Vous, NPC member of
Hainan Province，Chairman of Hainan Visun Real
Estate Group Co., Ltd
Message from Mr. Lawrence Wang:
We have started the preparation for 2015 Hainan
Rendez-Vous, and on behalf of the Visun Group, I’d
like to make sincere invitations to the global brand
exhibitors, cooperators, service providers and media
friends, common concerns are needed eagerly and
welcome to participate in the 6th Hainan Rendez-Vous
to be held in Sanya in November, 2015.

 Customer Resource  HNWI Circle
 Geographical Advantage
 Media Resource  High-end Events
 Group Background
About Hainan Rendez-Vous: Core Strength

• Important strategic location in the South China Sea
• Identity advantage of international tourism island
• Core plate of Southeast Asian economy, gathering place for top
celebrities in Asia
HAINAN·SANYA
Top geographical advantage in Asia
Geographical
Advantage

High-end industries of Visun Group
•Hainan Rendez-Vous is a brand owned by Visun Group,
which was established in 1998. After 16 years'
development, Visun Group now has become a
comprehensive operator integrating tourism, real estates,
business, hotels, yacht clubs, horsemanship clusb, Visun
Royal Wine Club, property management service, sports
competitions, culture and entertainment with total assets
around 10 billion RMB. Meanwhile, subsidiaries of Visun
Group safeguard the operation of Hainan Rendez-Vous.
Support from society
•Hainan Rendez-Vous is strongly supported by Sanya
government and Hainan Tourism Development
Commission.
Group
Background

*Only parts of cooperative brands are listed and names are listed at random
Customer
Resource

VVIP with assets value of over 2 billion RMB
•Privileges enjoyed include: access to all exhibition area,
VVIP exclusive area and all activities; business jet shuttle
service; hotel reception by the organizer
VIP with assets value of over 500 million
RMB
•Privileges enjoyed include: access to basic
exhibition area and basic activities
Data source: 2014 Wealth Report
Beijing
Guangzhou
Shanghai
Shenzhen
Hangzhou
Wenzhou
Nanjing
Suzhou
Ningbo
Chengdu
TOP10 cities of HNWIs——invitation area
High Net Worth Individuals (HNWIs) Circle

Art works field--investors
and collectors of antique
art works, famous curators
from home and abroad,
avant-garde artists, etc.,
24%
Luxury field--buyers of
business jets, super yachts,
luxury cars and jewelry,
36%
Pre IPO entrepreneurs--
recommended by VC firms,
6%
Financial entrepreneurs of
VC, PE, private banks etc.,
9%
Entrepreneurs and senior
executives of listed
companies, business leaders
of private companies etc.,
12%
Entrepreneurs of IT,
game, network, E-
commerce and internet
finance, 10%
Government leaders,
3%
Distribution of HNWIs
HNWIs Circle

*Only parts of cooperative media are listed and names are listed at random
Media
Resource

Rich planning and organizing experience regarding high-end activities
•China Rendez-Vous is organized by China Rendez-Vous Exhibition Co., Ltd., which
provides services including complete event planning, professional invitation and
media communication. It has also accumulated rich planning and executing
experience regarding high-end activities via the previous 5 editions and is able to
secure the promotion of exhibited brands during the event.
High-end
Events

1
st General Information
•2010.4.2-4.4
•Exhibitors: 150
•Visitors: Around 5000
Yacht
•The world’s top six yacht groups including Brunswick, Beneteau, Ferretti, Azimut-Benetti,
Sunseeker and Princess gathered at Sanya, making it the first exhibition in China with the
superyachts gathering on water.
Business Jet
•Airbus Corporate Jet and Boeing Business Jet, giants of the world’s business jet industry, made
their debut in China publicly. The business jet brands covered famous types such as Airbus,
Bombardier, Cessna, Boeing BBJ, Dassault Falcon, Gulfstream, Bell and Embraer.
High-end Lifestyle
•Display of Eurocoper, the first helicopter manufacturer in the world, and 12 world-top prestige cars,
including Italian sports car brands Lamborghini and Ferrari, British brands Rolls-Royce and Jaguar
and Land Rover and German brands Porsche and Mercedes-Benz AMG. There were also financial
services brands represented by Deutsche Bank and foreign wine brands represented by Chivas
Royal Salute and other world giants in different fields.
About Hainan Rendez-Vous: Review of Previous Editions

2
nd General Information
•2011.4.1-4.4
•Exhibitors: 185
•Visitors: Around 15000, among which more than 250 VIPs participated in the event, fully reflecting
its high-end feature that Hainan Rendez-Vous serves HNWIs.
Yacht
•Nearly 100 yachts were exhibited, including 10 superyachts over 24 meters in length. The world’s
top six yacht groups, more than 20 international yacht brands and almost 100 well-known yachts
gathered at Visun International Yacht wharf.
Business Jet
•15 fixed-wing aircrafts and 2 helicopters from world-famous business jet brands were shown
simultaneously at Sanya Phoenix Airport.
High-end Lifestyle
•Luxury brands including LV, Chopard and Lamborghini were exhibited in succession. Meanwhile,
golf region and “Art in Hainan” exhibition were newly added.

3
rd General Information
•2012.4.5-4.8
•Exhibitors: 200
•Visitors: around 20,000
Vast Scale
•230 international brands took part in the exhibition, more than 20 yacht brands from the world’s
top 5 yacht groups were included. The exhibition area included 88,000 sqm water area and 32,000
sqm land area, expanded by almost a third compared with the previous year.
Good News from the Exhibitors
•The sales volume of Yihong Yacht was over 25 million yuan, Sunseeker 130 million yuan, Visun
Group about 60 million yuan, Speedomarine sold 2 yachts, Beneteau cooperated with Visun Royal
Yacht Club and sold a sailing yacht Sense 55, about 6 million yuan.
Industry Impacts
•First private jet industry forum was held successfully in the edition. The world’s luxury yacht
manufacturer brand Hatteras announced its access into Chinese market.

4
th General Information
• 2013.3.30-4.2
• The total on-site order amount reached several billion yuan.
• The visitor flow surpassed 20,000, which created a new record in history.
Updated Scale
•Monaco Yacht Club delegation came to the exhibition for the first time, and French Government
sent a delegation composed of the most representative and top brands to the exhibition again.
Yacht
•The world’s most advanced European and American shipyards brought 130 yachts and over 200
exhibitors set up booths in the main exhibition area, including top superyachts brands Lürssen,
Oceanco, Royal Huisman, Feadship and so on.
Business Jet and High-end Lifestyle
•Well-known business jet brands presented their jets at Sanya airport. McLaren exhibited its new P1
sports car. Besides, different types of modern cars including Aston Martin, Ferrari, Rolls-Royce and
Lamborghini were also on displayed.

5
th General Information
•2014.3.27-3.30
•This edition gathered more than 20 yacht brands including the world’s top five yacht groups and
more than 130 yachts.
•It attracted 23000 people including 13000 VIPs.
•29 yachts and 3 business jets were sold during the exhibition, order amount totaling 800 million
RMB.
Yacht
•Transactions were made with Antares series of Beneteau, Monte Carlo, Sunreef, Jetpon, Yihong and
Martello, and the on-site total order amount was over 10 yachts.
Business Jet and High-end Lifestyle
•A number of customers reached intended cooperation with world’s top aircraft manufacturers
such as EMBRAER and Bombardier. On the very first day of sports car exhibition, a Pagani supercar
was sold at over 23 million yuan. Manli Jewelry took part in the exhibition for the first time and one
of its pearl necklaces named “Waterfall” was sold at the price of 2.88 million RMB

About Hainan Rendez-Vous: Authoritative Data
Outstanding results obtained by China Rendez-Vous
•The accumulated transaction amount reaches tens of billion RMB.
•There are more than 300 brands for exhibitors, with the customer’s c
ontract extension rate higher than 85%.
•The accumulated person-time coming to the exhibition reaches 100
thousand.
Number of visitors
Media Value
Number of VVIPs

Part 2 2015 Hainan Rendez-Vous
• Theme Annotations
• Site Planning
• Italian Pavilion
• Highlight Events
• Invitation
• Integrated Communication
• Participation Forms
• Booth Type
• Corporation Process
• Contact Us

2015 Hainan Rendez-Vous: Theme Annotations
DREAM · ART · LIFE
2015 Hainan Rendez-Vous
Nov 27-30, 2015
Sanya, China

2015 Hainan Rendez-Vous: Site Planning

Italian Pavilion
2015 Hainan Rendez-Vous will
have the Italian Pavilion for the
first time.
The Italian Pavilion is planned
to include Exhibition Area,
VVIP Reception and
Negotiation Area, Italian Food,
Fashion Boutiques and
Furnishings.
2015 Hainan Rendez-Vous: Italian Pavilion

Alberto Bradanini
the Ambassador of Italy in China
Recently, World Capital interviewed
Mr. Alberto Bradanini, the
Ambassador of Italy in China, who
revealed the reasons and
expectations of this corporation.
Highlight 1: The potential market and popularity of Italian culture and brands
are growing in China.
Italian brands are always leading the top fashion all over the world and Chinese customers
have realized the popularity and superiority of products made in Italy. It is estimated that in
the near future, creative Italian products will have a significate growth in China.
Highlight 2: Hainan is like a bridge connecting the economical corporation
between Italy and China, creating more diversity and convenience.
Mr. Alberto Bradanini mentioned in the interview that Hainan is playing an important role in
the development of tourism in China and it has similar weather as in Italy since both have
tropic/ temperate weather on islands. Various Italian culture is helpful in boosting tourism in
Hainan and the exemption license in Hainan will help promote Italian products and relating
services.
Highlight 3: Italian Pavilion in 2015 Hainan Rendez-Vous will build up a
platform to promote high quality Italian products in China.
Mr. Alberto Bradanini stated that on one hand, Hainan Rendez-Vous not only provides an
advantageous platform for Hainan but also helps promote the marine industry and lifestyle
in China. On the other hand, the Italian Pavilion will let Chinese customers have a close look
at the unique and exquisite Italian products, as well as Italian traditions, culture and style. In
addition, Mr. Alberto Bradanini also emphasized that 2015 Hainan Rendez-Vous will actually
has an effect on helping Italian brands gain support from Chinese government, which will
lead to the possibilities of building up distribution network in China.
Italian Pavilion

Marco Casamonti
Desinger of Italian Pavilion
Marco Casamonti received his PhD
from the architecture faculty of
Genoa in 1994. In 1988, he co-
founded Studio Archea with Laura
Andreini and Giovanni Polazzi,
starting his design business.
He and Studio Archea attended
many domestic and foreign
architecture bids and consultation
events and won many awards. Since
2006, Studio Archea has attended
many competitive biddings in China,
for example, the Changsha Meixihu
International Culture & Art Centre in
2011.
Italian Pavilion

Over a decade, APAX has dedicated ourselves in premium event
marketing service, event production, BTL marketing planning and
management. Today, APAX is known as one of the leading event
marketing agencies in Asia Pacific region, with 4 offices and partners
in Europe and America.
APAX’s philosophy comes from the ‘Purple Triangle’ that was
inspired from the capital letter ‘A’. In architecture design, it is the
most stable form, which is the foundation to challenge height and
safety.
2015 Hainan Rendez-Vous: Event Management Partner

Nov. 28
King’s Feast /
BAZAAR ART Night
Nov. 27
Opening
Ceremony
Nov. 26
Media Dinner
Nov. 29
Golf Tournaments
& Awards Dinner
Nov. 29
Superyacht Broker &
Charter Lunch
/ Jet Forum
Nov. 27
Official Opening
Gala Dinner
& After Party
2015 Hainan Rendez-Vous: Highlight Events

Media Dinner
Media dinner will be held at
night on Nov. 26, before the
official event begins. Media
dinner will welcome local &
foreign media representatives.

Opening Ceremony
The annual Hainan Rendez-Vous
always officially opens with such
a ceremony. People of all circles
will get together in Sanya and
enjoy the long-awaited feast.

Official Opening
Gala Dinner
At the very evening of opening
ceremony of Hainan Rendez-
Vous, the organizer of the
exhibition will sincerely invite
exhibitors, sponsors, HNWIs,
media and friends from all
walks of life to inaugurate the
grand new edition of Hainan
Rendez-Vous.

King’s Feast /
BAZAAR ART Night
This year, famous artist Ye
Yongqing will corporate with
top chefs to work on the menu
based on a certain theme.
King’s Feast/ BAZAAR ART
night will be great chance to
promote domestic and foreign
art and quality life.

Every year, exhibitors and
sponsors of top brands from
the world gather together and
communicate here. They can
meet old friends cheerfully and
also make more new friends so
as to enlarge their social circle.
Exhibitor Party

Art Show
In 2015 Hainan Rendez-Vous,
an art show combined with
ocean culture will be presented.

Golf Tournaments
There will be golf tournaments
in the afternoons of Day 2 and
Day 3 in 2015 Hainan Rendez-
Vous for selected VIPs and
yacht club members.

Golf Tournament
Awards Dinner
Golf Tournament Awards
Dinner will be held at night in
MGM Sanya. VIPs will be
invited to witness the glory of
all the winners, while enjoying
the delicious food.

Superyacht Broker &
Charter Lunch
With the huge development of
yacht industry in China,
domestic superyacht brokers
are in urgent need. 2015
Hainan Rendez-Vous will invite
top superyacht brokers to
exchange ideas with each other
and work together to promote
the development of yacht
industry in China.

Jet Forum
2015 Hainan Rendez-Vous will
invite top management people
in business jet industry to
exchange ideas with each other
and work together to promote
the development of business
jet industry in China.

BLUE Plan
In 2015, we will launch the
“BLUE Plan” to promote
environmental protection of
the ocean.
Love the ocean and respect
the ocean!

• Compared with last year, the total amount of VIP and VVIP customers in 2015 will continue to be increased by 20% to 30%.
• Region distribution: 70% of the guests are from Mainland (65% of the guests come from first-tier metropolis such as Beijing, Shanghai,
Guangzhou and Shenzhen, 35% are HNWIs from second-tier and third-tier cities), and 30% of them are from Hong Kong, Macao and
Taiwan as well as overseas Chinese entrepreneurs.
• Gender: 60% are males and 40% are females.
• Age: 49% of them are 35 to 50 years old and 43% of them are over 50 years old, and the others cover 8%.
• Total assets (RMB): 18% have more than 5 billion RMB, 37% of them have 2 billion to 5 billion RMB and 38% of them have 100 million
to 2 billion RMB and those with less than 100 million account for 7%.
35 to 50
years
old
49%
Over 50
years
old,
43%
Others,
8%
More
than 5
billion
yuan,
18%
2
billion
to 5
billion
yuan,
100
million
to 2
billion
yuan,
38%
Less
than
100
million,
7%
2015 Hainan Rendez-Vous: Invitation

Real-name Invitations
• Members of Visun Royal Yacht Club;
• Members of over 30 national yacht clubs (members of yacht clubs from Shanghai, Qingdao, Dalian, Guangzhou, Shenzhen, etc);
• Top private lounges and high-end clubs
• World’s private banks and account department of VIP credit cards;
• High-end customers of exhibited brands (loyal customers and potential buyers of yachts, business jets and upper-scale lifestyle brands);
• Customers of five-star hotels in Hainan (InterContinental hotel, Ritz-Carlton hotel, Mandarin Oriental hotel, Banyan Tree hotel and etc.);
• Official institutions of cooperation (EMBAs, MBAs and etc.);
• Listed companies and enterprises about to launch IPO
• Cooperative invitation to high-end professional media;
• Other invitation channels
2015 Hainan Rendez-Vous: Invitation

2015 Hainan Rendez-Vous: Integrated Communication Plan
Media
Communication
Schedule
2014. Dec – 2015.Apr 2015. May - Aug 2015. Sep - Dec After Dec 2015
Warm-up period of
promotion
Persistent period
High-frequency
communication period
Follow-up report
• Media Salon in
various cities
• Up-to-date news
announcement
• Press release
• Media Salon
• To fully report the
themes, highlights,
main visual image of
2015 Hainan
Rendez-Vous
• To persistently
report 2015 Hainan
Rendez-Vous To
create topics from
various angles
• To make suspense
continuously so as
to attract target
consumers
• Follow-up report
after the exhibition
• To let the public
understand deeper
about Hainan
Rendez-Vous and
unravel the previous
suspense

2015 Hainan Rendez-Vous: Integrated Communication Plan
Professional vertical media of yacht
Cooperation topics:
① Inverse evolution: the coming of China’s sea era
② China’s yacht map
③ The next decade of China’s yacht industry
④ The combination of yacht and art
⑤ Stock taking of yacht estate
⑥ The glamorous turn from made in China to made for China of yacht brands
Professional vertical media of business jet
Cooperation topics:
① One and a half hours=2 billion
② How luxury and high-end brands to break the ice in Chinese market through
activities
③ The 3.0 era of high-end brands
Focus on the theme “DREAM·ART·LIFE”, we will launch promotional topics according to various needs
from different target customers
HNWIs
① A hundred years of vicissitude of Chinese aristocratic life
② Rare species – Chinese aristocrats
③ Creative VC models and opportunities brought by Hainan Rendez-Vous
Government
① The six years of mutual rise of Sanya and Hainan Rendez-Vous
② To promote the connection of friendly cities between Sanya and Viareggio of Italy
via the bridge constructed by Hainan Rendez-Vous
Exhibitors
Public
① Inspiring stories of successful people, exclusive interviews and video promotion
② Dreamer: Rendez-Vous opens a window for the public to the world
③ Dream enjoyer: Rendez-Vous promotes the healthy and noble life concept and
lifestyle of HNWIs
④ From dreamer to dream enjoyer
Target
customers
Media proportion (plan)
Promotion of Hainan
Rendez-Vous
10%
Promotion of yacht
brands
30%
Promotion of
business jet brands
25%
High-end lifestyle 25%
Others 10%

2015 Hainan Rendez-Vous: Official Media Partners

Participation
forms
Description of rights Brand categories
Exhibitor
To participate in the exhibition by
purchasing fixed booth
Yacht, business jet, luxury, car, real estate, art
work, etc.
Sponsor
Sole brand cash sponsor, exclusive
in the same category
Jewelry, watch, wine, financial institution, hotel,
car, medical treatment and health, household
appliances, art and culture and etc.
2015 Hainan Rendez-Vous: Participation Forms

Single-Deck booth Double-Deck booth Special booth
Specifications:
•3m x 3m
•3m x 6m
•3m x 9m
•5m x 5m
Specifications:
•5m x 5m
Specifications:
•Open space (according to ac
tual demand)
2015 Hainan Rendez-Vous: Booth Types

The organizer provides the full
payment confirmation letter
01
Communicate for particip
ation intention
02Define requirements and
sign a intent letter
03
Sign the formal contract
and pay the deposit
The participant makes the resid
ual payment (within 20 days aft
er the contract signing)
04
The organizer confirms the
exhibition service content
05
06
2015 Hainan Rendez-Vous: Corporation Process

2015 Hainan Rendez-Vous: Contact Us
Website
www.china-rendezvous.com
Hotline
4008 609 695
Weibo
海天盛筵官方微博
WeChat
china-rendezvous
Instagram
visunhrv
Facebook
Hainan VISUN Rendez-Vous
Email
hnrv@china-rendezvous.com

Tapping the HWNs market in China - Hainan, Nov 2015 : contact eric.cai@asiaharvest.sg for more info

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Tapping the HWNs market in China - Hainan, Nov 2015 : contact eric.cai@asiaharvest.sg for more info