1. Meet

2. Husband & Father
Golfer
PGA Director of Golf
Sales Professional
Leader
Innovator
Outdoor Enthusiast
Marathoner

5. Northern Illinois University
August, 2002
Degree in Sport Management
G.P.A – 3.5
Dean’s List Honors
Member of the Huskies Men’s Golf Team

6. Assistant Golf Professional, Bolingbrook G.C.
2003-2006
Head Golf Professional, Hawthorn Woods C.C.
2006-2009
General Manager, Water’s Edge G.C
2009-2010
Director of Golf, Bolingbrook G.C.
2010-Present

7. PGA Class “A” Professional
Two-time Finisher of the Chicago Marathon
2004 – 4:33
2012 – 4:32
Two-time Nominee for KemperSports Golf
Professional of the Year
Three-time Finalist for KemperSports Retailer
of the Year

8. Here we go. . .

9. A veteran leader in golf operations, Eric strives
to develop:
continued KNOWLEDGE
stronger PASSION
better INNOVATION
and deliver:
greater SUCCESS

10. Point-of-sale software experience
Third party tee-time management experience
Industry Reports

12. Advanced Rates



Promote advanced vs. last minute discounts
Increase dollars/round
Increase loyalty
Daily Deals




Groupon, Living Social, TravelZoo
Drive rounds during off-peak times
Drive ancillary revenue
Increased cash flow
Dynamic Pricing & Revenue Management



Weekly and month utilization by day
Increase dollars/round
More flexibility

13. 




Sales - $400,000 in tournament sales.
Revenue Management - 5.3% increase in
green fee revenue to CY budget and 10% over
PY budget.
Merchandise Revenue – 5.4% increase over
PY with improved GMROI by 22% over PY.
Payroll – 2% reduction to CY budget.
OPEX – 8.5% reduction to CY budget.

14. Eric has a proven track record building a golf
operation from concept through finished
product in Hawthorn Woods C.C.
and. . .
He doesn’t let things fail.

15. ealdrich80@yahoo.com
http://www.linkedin.com/profile/view?id=37195564
(630) 308-8601