the Social Engagement / Empathy Tool -SET- will help you with your organization's identity, social (responsibility) approach and supporting storytelling strategy, by knowing why and how to build relations, attract followers / fans and make your efforts profitable. The SET model (canvas) is part of the Ready SET Go! handbook, which is (still) a work in progress.

1. IDEATION
[identity]
relation
vision
mission
JOURNEY
[opportunity
+ sustainability]
reach: touch points /
‘meeting’
involve: purpose /
urgency / interest /
attention
activate: ask /
share / co-create
celebrate: fun /
ingredients / deliverables
© Theo Meereboer
Museummaker 2017
follow
ers
fans
c
o
m
m
u
n
ity
fam
ily
visito
rs
participants custom
ers
friends
b
e
n
e
fa
c
to
rs
stakehold
ers
partners
su
p
p
lie
rs
CONTEXT
[credibility]
turmoil & trends
tasks & roles
ambition
values
SOCIAL
[participatory]
attention
needs
questions
co-creation
BUSINESS
[profitability]
assets
channels
resources
propositions
+
SET model