The future of marketing is personal
•Als PPTX, PDF herunterladen•
0 gefällt mir•1,036 views
EPiServer and Silverpop's presentation at DigitalFirst 2014 in Brussels. The future of marketing is personal!
Empfohlen
Empfohlen
Weitere ähnliche Inhalte
Was ist angesagt?
Was ist angesagt? (20)
Andere mochten auch
Ähnlich wie The future of marketing is personal
Ähnlich wie The future of marketing is personal (20)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
The future of marketing is personal
- 1. The Future Of Marketing Is Personal! Simon Lye - Silverpop Wim Van Horen - EPiServer
- 3. Meet your new CMO. © 2014 EPiServer
- 4. …the world is connected…
- 5. …and brands must provide a connected experience.
- 6. The Choice for Digital Leaders © 2014 EPiServer
- 7. EPiServer Facts Over 5,400 customers running 25,000+ sites Delivered through 700 partners globally – 35 in the Benelux With over 25,000 member open source-like developer community
- 8. Creating great customer experiences Knowledge Products & Services Delivery PARTNER
- 10. A new breed of web content management software Content Management Experience editing Intelligent content Mobile in the core Mobile Web Mobile first Adaptive content Responsive design Digital Marketing Personalization manager Self-optimizing landing pages E-mail & marketing automation Analytics & Insights On-page analytics Cross-channel insights Engagement analysis Social Media Communication Social media dashboard Facebook, LinkedIn, Twitter Personalized outreach Search & Behavioral Smart search experience Guided navigation Data for content optimization
- 11. E-commerce marketing Quick launch campaign Personalization Campaign optimization Mobile first Multi-screen ready Mobile first commerce Responsive design Merchandising Fast promotions Product information management Behavioral merchandising Global e-commerce Multi-market, multi-brand Internationalization Omni-channel fulfillment B2B commerce Easy online selling Improve sales efficiency Customer loyalty Agile deployment Speed time to innovation Scale on demand High availability E-commerce software for a connected world
- 12. SILVERPOP: WHO WE ARE • Marketing automation, email, mobile and social • The stats: – 15+ years of market innovation – An IBM Company – 550 employees worldwide – Global presence – 2,000+ clients and 5,000+ brands across a variety of industries – EPiServer Partner and customer
- 13. 5,200+ Brands & 25,000 Marketers Retail Travel & Tourism Finance IT & Services Agencies Media & Publishing use Silverpop
- 14. Can you respond?
- 15. Obstacles Siloed Data Fragmented picture of customers Lack of Control Lack of control over data Relevant Content Inability to provide relevant content at the individual level Message Customer Get customer’s attention Inability to Execute in Real Time Inability to execute in real time Lack of Insight How individual customers like to interact with your brand
- 16. The Silverpop Marketing Platform UNIVERSAL BEHAVIOR Capture Every Action Captures and manages behavior across every digital and offline channel to build unparalleled insight into each individual SINGLE IDENTITY Connect The Dots Connects every customer touch point into a single view MULTI-CHANNEL Communicate Across Platforms Sends personalized messages everywhere each customer prefers to connect BEHAVIORAL INSIGHTS Understand Path To Revenue Discovers customer preferences by analyzing data from all devices and channels MARKETING DATABASE Manage Behaviors At Scale Manages everything about each customer, easily and at scale INTERACTION ENGINE Automate Communications Gets personal with each customer, one at a time and in real-time
- 17. Leverage the power of two proven solutions that are better together. +
- 18. Metabolics Silverpop + EPiServer working together
- 20. Personas Caregiver of Infant PKU (0-1) Caregiver of Child (5-12) PKU Caregiver of Young Child HCP Teen (13-17) PKU (1-4) PKU ? Non-PKU Other/Unknown
- 23. DEFAULT INFANT AGE 1-4 AGE 5-12 AGE 13-17
- 28. EMAIL Silverpop + EPiServer working together
- 30. Confirmation email Sample requested Sample approved Survey email Additional steps needed ? yes no Sample request SPOP features used Relational Tables Personalization Lead Routes Webforms (iframe)
- 31. Sample Request Program Sample requested
- 32. Sample Request Program Confirmation email Sample requested
- 33. Sample Request Program Confirmation email Sample requested Sample approved Survey email ? yes Personalized based on sample type requested Each “button” takes customer to a different survey
- 35. Sample Request Program Confirmation email Sample requested Survey email Additional steps needed Sample approved ? yes no
- 38. Customer Video
- 39. Results to date 49% increase in time on site 61% increase in page views 76% decrease in bounce rate
- 40. Want us to help you? Come and Meet us at Booth C.08 The Choice for Leaders in Digital
Hinweis der Redaktion
- We’re (We have ) now fully entered the Age of the Connected Customer. (or, Welcome to the Age of the Connected Customer) [THE AGE OF THE CONNECTED CUSTOMER IS UPON US] Whether your B2B or B2C, leveraging the infinite opportunities and winning the advocacy of your connected customers is the key to thriving in this new world.
- Meet your new CMO – connected customers are your new chief marketing operative. With a few taps of their thumbs, or a click of their mouse, they are broadcasting powerful messages about our brands, products and services to their ever-growing social networks. Their voice is amplified and carries a lot of weight – they are either our biggest advocates or our biggest adversaries. They are always on and always social. Their expectations along with emerging technologies are evolving at an unprecedented pace. These are exciting times presenting both challenges and opportunities.
- The Internet and Websites provided a jumping off point to online customer behavior and engagement. While Websites will continue to play a key role in our digital eco-system, customer expectations and technology have given way to the need for interactive, rich and personalized experiences across channels.
- Customers are leading the trend toward an OmniChannel world; however, most organizations lag behind. A distinct opportunity exists for brands to expedite a go-to-market strategy derived from the Customer POV to transform the way we do business and thrive in the new world. Connected customers demand a connected experience.
- The analyst community touts us as a Visionary. We couldn’t agree more, in fact, we’re Visionary Veterans. For the past 20 years, we’ve made our way around the globe chalking up thousands of customer success stories.
- Sara – 15000 sites just on 1 client, Swedish football club
- Show this slide if you are presenting to a partner and then speak about how the partner can use all of our products and services, ensure great delivery by using Everweb and
- After this it’s over to Simon
- Most of you probably know who we are, but Silverpop are the leading provider of Behavioural marketing automation software, where we focus on helping marketers to transform customer experience. Been in market for 15 years, we have a global presence with about 550 employees world wide and over 5,000 brands using our platform We are now an IBM company which is incredibly exciting for us, our customers and our partners
- 14
- 15
- 16
- EPiServer and Silverpop have partnered to provide a powerful, holistic experience for both You and Your Customers. Leverage the power of these two proven solutions to improve your ability to better serve the Connected Customer.
- Wim explains
- Sends confirmation email when a sample is requested. If approved, an automated email is sent with a survey about the sample the customer received If denied, customer is sent an email asking them to take additional actions to get a sample.
- Sends confirmation email when a sample is requested. If approved, an automated email is sent with a survey about the sample the customer received If denied, customer is sent an email asking them to take additional actions to get a sample.
- Sends confirmation email when a sample is requested. If approved, an automated email is sent with a survey about the sample the customer received If denied, customer is sent an email asking them to take additional actions to get a sample.
- Sends confirmation email when a sample is requested. If approved, an automated email is sent with a survey about the sample the customer received If denied, customer is sent an email asking them to take additional actions to get a sample.