Technology spending by online retailers is increasing as competition rises and customer expectations grow. New technologies are disrupting traditional business models and lowering barriers to entry for competitors. To succeed, companies must focus on delivering excellent customer experiences through personalized and convenient digital interactions across multiple channels including social media and mobile. This will require investment in scalable e-commerce platforms that can integrate social, commerce, and mobile functionality to create engaging social commerce experiences tailored to individual users' contexts.

1. Is Technology Stealing Your Advantage? SoLoMo Implications for e-Commerce Platforms Bob Egner EPiServer, VP Product Management

2. Introducing EPiServer Working with our talented partners to create sites for e-Commerce Web and Digital Marketing Social and Online Communications 2 Software platform that drives business results

3. Platform Spending 62% of online retailers will increase their technology spend in 2011, up from 57% in 2010 Forrester 2011 Online Retail Technology Investment Outlook Improving economy? Efficiency gains? Competition? 3 Why is it increasing?

8. Online channels flatten distribution strengthSubstitutes

9. The Age of the Customer 5 Source: Forrester Competitive Strategy in the Age of the Customer Josh Bernoff

11. Raises expectation of interaction

12. Personal and convenientiPad 2 Launch Day - London iPhone 4 Launch Day - London iPad 2 Launch Day - NYC iPhone 4 Launch Day - SF

14. Grows new or maturing revenue stream

16. Social Shopping Variants 9 Group Buying Collaborative Shopping Portals Marketplaces Ratings and Reviews Social Networks

18. Customer Care

20. Display Ads

22. Branded Entertainment

23. AffiliatesOutposts

24. Context Aware Computing 11 “It will be one of the top disruptive trends of this decade.” Source: Gartner Context-Aware Computing Industry Heat Map William Clark

26. Conversational

28. Try it on

30. In-store

32. Location (GPS)

33. Time of dayBasics 2012 2014 2016

34. Apple Redefines Mobile 13

35. Mobile Trends 14 Novel Navigation Alternative Interaction Convenience Features Innovative Functions Combined with Social Combined with Location

36. Pull it all together User experience is essential Social media, socialize content Your content, not always your site Content variation driven by user context Multi-channel, multi-touch Mobile channel On top of scalable, reliable e-Commerce platform 15 Key platform drivers

37. Social Commerce Platform 16 Social Networks Commerce Social Website Mobile Integration Marketplaces

38. Social Commerce Platform 17 Social Networks Social Website Personalization Commerce Integration Mobile Marketplaces

39. THANK YOU Bob Egner VP, Product Management & Global Marketing bob.egner@episerver.com