The document discusses using social media for storytelling and fundraising. It provides tips on using various social media platforms like Facebook, Twitter, Instagram and Pinterest to share stories, pictures and videos that engage followers and spread awareness of an organization's cause. The document emphasizes creating compelling content, monitoring conversations and engaging with followers to build trust and encourage interactions that can lead to increased support.
4. Storytelling with Social Media
Twitter:
@fundraisinisfun
Blog:
www.fundraisinisfun.com
Pinterest:
Pinterest.com/EphraimGopin
LinkedIn:
Ephraim Gopin
Contact Me:
http://www.fundraisinisfun.com/co
ntact-the-fundraiser/
Social Media Strategist & CEO-
Chief Engagement Officer
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5. The Truth
“I tell classes that we no longer
just go out to dinner with
friends, we take our whole
network with us.”
- William Humphrey Jr.,
Texas Tech
10/28/12, USA Today
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6. Let me tell you a story:
I went out to dinner with my
wife…
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13. Storytelling with Social Media
• Social Media- it’s NOT for fundraising
• Quick look at strategy
• Stories via content
• Stories via pictures
• Stories via video
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15. 2012 NPO Social Networking Report
• 98% on FB, 74%
Twitter, 64%
YouTube, 48% LI
• 55%- social
networking = FR
(OY!)
• 46% of US
millionaires- on FB
• 70% of Tweeps-
outside US
3% raised over $100,000 on FB BUT 30% between $0-1000
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16. Where Are You- The Bad…
(no SM icons above fold)
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17. Where Are You- The Bad…
(SM icons at the bottom)
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