When your library feels pressure to succeed, what do you do? Are you looking for ways to communicate your library’s value? Would you like to find new ways to convey to your effectiveness to management?
Communicating the value of your library is crucial in today’s climate. Budget pressures, management oversight, under appreciation by patrons—many complex issues face the library and librarians today.
Building on the value discovered via the previous webinar, “Determining the Value of Your Library”, Joe Matthews continues to explore the value of your library by effectively convey it in “Communicating the Value of Your Library.” Though the previous webinar will be referenced, it is not a prerequisite for attending.
Here’s what you can expect to hear about:
What Will Resonate?
How to Structure the Message
Communication Options
Messages That Soar!
2. AGENDA:
• Intros (2 min)
• Communicating the
Value of the Library (30 min)
by Joe Matthews
• How EOS.Web can help you
communicate the value of your
library (5 min)
• Q&A
6. Contents:
• Alignment
• What Will Resonate?
• Frameworks
• Communication
• Communication Options
• How to Structure the Message
• Messages That Soar!
8. Alignment
• Do you have a clear picture of the
mission of your organization?
• Has your organization established
any goals & objectives?
• Do your library services help people
be more productive so that they can
reach their goals?
9. Aligning your services with your
organization‟s mission, goals &
objectives should be your
NUMBER ONE JOB.
11. What Will
Resonate?
• Get to know your
stakeholders
• What are their concerns?
• How do they evaluate
other services in the
organization?
• Ask them to critique the
library & its services
12. What Will
Resonate?
• Do they have a financial
orientation?
• Can they articulate how
libraries add value to the
organization?
• What keeps them awake at
night?
20. Match the message and the
medium
Be prepared! Rehearse and know
a number of messages.
Don‟t over-sell your services—
Over-deliver!
Communication
21. Educate but don‟t bore.
Always maintain your credibility.
Use the jargon of the decision makers.
Put information into context.
Communication
22. Value Proposition
States the measurable value or customer
benefits that a service will provide
What differentiates the library from its
competitors?
Communication
23. Focus on Benefits
Better decisions
Better work
Improved productivity
Saves time
Recognized achievement
Saving money
Generating new revenue
Communication
24. “The field is not well seen
from within the field.”
—Ralph Waldo Emerson
26. Communication Options
Rich channels
Lean channels
Face-to-face communication
Hallway/coffee pot communications
Small group meetings
Telephone conversations
Voice mail
Email
Large group meetings
Handwritten personal notes
Copies of meeting agendas
Faxes
Memos
Formal speeches
Letters
News reports
Reports
27. “A profession that sees itself as „doing good‟
is less concerned with assessing its
outcomes and impacts since it sees its own
activities as inherently positive.”
—Amos Lakos
28. How to Structure
the Message
Communicate the
Value of the Library
by Joe Matthews
A Free Webinar from
29. “Never impose your language
on people you wish to reach.”
—Abbie Hoffman
30. How to Structure the Message
• Types of learners
– Auditory
– Visual
– Readers
• Internal communication
– What kind of communication?
– How frequently?
– How to format it?
• How to stage it
31. How to Structure the Message
LINE CHARTS
Good for showing
trends over time
32. How to Structure the Message
HORIZTONAL
BAR CHARTS
Good when comparing a fairly
large number of options
or labels are long showing
trends over time
33. How to Structure the Message
COLUMN CHARTS
Good for showing
comparison among items
34. How to Structure the Message
PIE CHARTS
Good for showing relative
sizes of the components to
one another
35. “The difference between the right
word and the almost right word is the
difference between lightning and a
lightning bug.”
—Mark Twain
38. MESSAGES
• Improve your
presentation skills
• Focus on the “big”
picture
• Practice (and practice
some more)
• Be enthusiastic!
• Tailor your presentation
to your audience
Make it Soar!
40. How to Structure the Message
STORYTELLING
• Use slides to reinforce the message
• Use slides to keep the presentation on track
• Use slides to create movement
• Use body movements to reinforce the
message
• Every slide should have a purpose
• Make sure the slide adds to the story
41. “It usually takes me more than
three weeks to prepare a good
impromptu speech.”
—Mark Twain
42.
43. THE BOTTOM LINE
The library contributes to the
achievement of organizational
goals!
Or, it should!
44. Available now:
The Bottom Line—
Determining and
Communicating the Value of
the Special Library
By Joseph R. Matthews
46. PREVIOUS WEBINAR:
Determining the
Value of the Library
by Joe Matthews
• Models for Calculating Value
• Outcomes of Calculations
• Evaluation of Results
To Watch the Presentation or Download the Slides:
http://www.eosintl.com/determining-the-value-of-your-library/
