This is a slide deck we put together for an Apple sponsored event around the opportunities for iBeacon in consumer facing and enterprise apps. iBeacon is changing the way push notifications and digital marketing is executed. Opportunities for mobile engagement, customer service, fan experiences and mobile payment is just the start.

2. So what is iBeacon?
• Indoors GPS breaks down
• Apple trademark for indoor proximity system
• iBeacon uses Bluetooth Low Energy (BLE)
• Radius of .5 meters to 70 meters
• Cost €10-€50 and dropping
• Hardware is a commodity, software is the intelligence

3. BLE chip
The Hardware
How does it work?
These are all
beacons
• Broadcasts a Unique Identifier
• The App knows it’s near an iBeacon
• Up to 2 year battery life – what effects the battery life?
iPhone is a
beacon

4. Basic Requirements
• An app
• Device must be BLE compatible
• BLE must be switched on
• Users must accept notifications and location
services

5. • Hailo Payment
• Patient Information
• Event Networking
• Check-In
• Product Reviews
• Customer Service
• P r o m o t e d O f f e r s
• Employee Work Notice
• Wait 3 minutes
Dwell Time
0-2 meters
2 -10 meters
10+ meters

6. iBeacon in Retail

7. So Who’s Using
iBeacon Tech?

14. This is just the
beginning!

15. Future Uses
• Healthcare
• Pharma
• Airports
• Home
• Logistics

16. • A Mobile Relationship Management SAAS Platform
• Working with over 300 brands internationally
• We help companies create strategies around iBeacon
engagement and deployment opportunities
Eoin@xtremepush.com
XtremePush