1. 23-25 February x Chicago, IL
Sheraton Chicago Hotel & Towers
Gartner Wireless & Mobile
Summit 2009
Mastering Mobility: Changing Rules, Bottom-Line Impact
Save $200 with the
Early Bird Discount.
Register by January 7, 2009.
See back cover for details.
Keynote
Guest Speakers
Gartner Keynote Speakers
Dr. Andrew Lippman
Founding Associate
Director and Creator
of MIT Media Labs Viral
Communications Program
Nick Jones David Willis,
VP Distinguished VP Distinguished
Analyst, Gartner Analyst, Gartner
Wireless & Mobile
Summit 2009
Jonathan Zdziarski Jackie Fenn Ken Dulaney
Research Scientist VP Distinguished VP Distinguished
for McAfee Analyst, Gartner Analyst, Gartner gartner.com/us/wireless
2. Mobile Business 2.0 Is Coming.
Are You Ready?
We’ve seen change, but this is change on a whole new scale. New
mobile ecosystems. New paradigms. Long-standing systems and
approaches to communication obsolesced overnight. Added pressure
to continuously find new ways to reign in costs and improve productivity,
and the need for a clear new vision and sound advice has never been
greater. Gartner’s dedicated team of wireless and mobility analysts is
prepared to deliver exactly that.
At this year’s Gartner Wireless & Mobile Summit, we’ll give you the
insight and research you need to unravel multiple generations of wireless
technologies; reevaluate your approach to teleworking; assess the next
round of investment in wireless technologies such as Mobile Information
Devices, RFID, and IP telephony; make sense of the smartphone
platform battles; and much more. Because so much is going on in
this sector of IT, we’ve expanded the conference, adding an additional
content track and more than half a dozen analyst sessions.
Your Value in the Economy
• Get a list of “zero output cost” • Find out how to make mobility’s
cost-cutting strategies you can contributions to the bottom line clear
implement right now. and evident to management.
• Hear advice on where to cut first, • Gather the product and vendor
what to keep, and where to invest. analysis you need to make every
dollar deliver.
• Learn strategies for negotiating
better deals with vendors and • ead home with an action plan in
H
service providers. hand, complete with immediately
actionable next steps tailored
• Hear about new ways to leverage to your needs and goals.
existing infrastructure for greater
productivity.
• Identify the buys that align best
with business goals and deliver
measurable ROI.
2 The new telework 2.0 is coming. Be ready. Register today at gartner.com/us/wireless or call 1 866 405 2511.
3. Benefits of Attending
• Innovation: Get informed • ecurity: Learn the new best
S
recommendations on what existing practices for addressing today’s
infrastructure to keep, and which wireless security challenges.
new technologies are worth the
investment. • Convergence: Push past
convergence confusion to identify
• Enterprise architecture: Hear key next steps you can implement
how the best IT departments are now.
handling the mobile influence on
enterprise architecture, and which • Cost Containment: What to cut
strategies make sense for you. and what to keep?
• Mobile applications: Learn • Five-Year Scenario: Understand
about the new approach to mobile which trends matter, and how they
applications, including how to make will affect your business.
sure they comply to the same high
development standards as other apps.
Who Should Attend HOT TOPICS
•
Senior management (manager/
director/VP level with purchase 3 Reinventing your business
authority) through mobility
3 Architecting mobile applications
• ystems integration and business
S
process management for the enterprise
3 Wireless security and the
• oice and data communications
V
consumerization of IT
professionals
3 New rules for mobility success
• T architecture and security
I
professionals 3 Emerging technologies and
new devices
• Application management
3 M-commerce and mobile social
• etwork architects/manager/
N networking
engineers 3 Leveraging existing strategies for
• Mobile/wireless professionals increased payoff
3 Improving teleworking and mobile
productivity
Don’t miss the Early Bird Discount! Register by January 7, 2009 to save $200. 3
4. Keynotes
Keynote Guest Speakers Gartner Keynote Speakers
Dr. Andrew Lippman, Nick Jones,
Founding Associate Director and VP Distinguished Analyst
Creator of MIT Media Labs Viral The Mobile and
Communications Program Wireless Scenario
Monday, February 23, 8:15am
The Untethered Society:
Beyond Context The wireless world faces
Tuesday, February 24, 8:00am several years of disruption.
Network operators, handset
Identity and context are at manufacturers, and operating system
the root of any intelligent vendors are all under attack from new
communications system, directions, with consumer electronics
but these two terms mean far more than companies, web powerhouses, and
the words imply or has been demonstrated technology innovators vying for a slice
in toy applications. Both are complex of a trillion-dollar pie. Mobile and wireless
accumulations of facts and inferences. technologies will be crucial to every
We explore the ways that these elements organization, but they must navigate a
intersect with automatic and deliberate social careful path through this technological and
communications in a civil, civic, physical and commercial maze. What will be the key
virtual society; how public interactions and mobile and wireless technology and market
social data enhance our private goals. trends through 2012? How will corporations
choose and use mobility solutions to
Jonathan Zdziarski, support customers and employees?
Research Scientist for McAfee
Wireless Meets
the Internet – Round 2 –
Panel discussion
Wednesday,
February 25, 2:30pm
The battle lines for the next
generation of mobile web applications and
platforms have been redrawn with the entries
of Apple, Google, Microsoft and Nokia. In “This is the most highly qualified
this panel, Gartner Analysts will explore the and targeted audience for the
impact of high performance internet devices wireless and mobile space!”
on the handheld markets for platforms,
OS, development and applications. Where
does the cool factor hit the brick wall when
enterprise-class systems are at stake? How
will the players respond? Our panel will include
guest speakers from the developer community,
vendor community and analyst community.
Jonathan Zdziarski, who is a participant on this
panel and Research Scientist for McAfee, will
put his deep experience with iPhone internals
and applications to task where we debate the
future of mobile platforms.
4 The new telework 2.0 is coming. Be ready. Register today at gartner.com/us/wireless or call 1 866 405 2511.
5. David Willis, Ken Dulaney,
VP Distinguished Analyst VP Distinguished Analyst
‘Past Is Prologue: Pocket Power: The Annual
What the Teens Will Bring’ Update on Mobile Devices
Monday, February 23, 9:30am Wednesday,
February 25, 8:00am
Ubiquitous computing power,
dirt-cheap networking, a Mobile devices constantly
mobility culture, tagging, change, leaving enterprises
search, and open interfaces—it’s all part of exasperated. This session will help you
a primordial digital stew, out of which the relieve your frustrations with insight and advice
next generation of computing will evolve. into approaches for managing constantly
The advances they produce will raise a lot changing mobile device technologies. How
of questions: For enterprises, the challenges will the technology of handheld devices
of infrastructure security, cost containment, evolve and mature during the next five
and the demands on compute, database, years? How will the major hardware and
storage, and other back-end systems will software platform providers fare during that
be unprecedented. For users, the questions time? What are the most important items to
of how to balance personal privacy, information address in any mobile policy document?
overload, business boundaries, and work
vs. personal life will be paramount. We’ll
look at new and often surprising uses of
mobile technology, the new challenges
that it will raise, and the solutions that are
just emerging.
Why Gartner
In challenging times, it’s more important
than ever to build on your strengths
Jackie Fenn, and derive more value from every IT
VP and Gartner Fellow investment. Around the world and
Emerging Trends and across industries, the largest and most
Technologies Scenario: effective organizations rely on Gartner
Technology Radar Screen for help making smart IT decisions
Tuesday, February 24, 4:30pm at every level. Our analysts focus to
provide practical strategies to trim
Gartner’s technology radar screen examines costs while running your business,
the evolution of IT during the next decade, to take advantage of the growth in
with particular focus on disruptive and high- consumer mobile adoption to grow
impact technologies that will transform the your business, and to identify game-
capabilities and role of IT. Which emerging changing opportunities that will present
and embryonic technologies should early themselves even before the next upturn
adopters be examining for competitive in the economy.
advantage? What are the most disruptive
trends and most significant opportunities
arising from emerging information technology?
What techniques do industry leaders use
to track, prioritize, evaluate, and drive
innovation into the business?
Don’t miss the Early Bird Discount! Register by January 7, 2009 to save $200. 5
6. Meet the 20 Gartner Analysts
Who Can Help You Master Wireless
Gene Alvarez John Girard Leif-Olof Wallin
Research VP, USA VP Distinguished Research VP,
Analyst, USA Sweden
Focus Areas: Customer Focus Areas: Mobile Security and Focus Areas: Mobile Policy,
Relationship Management DLP, Wireless IPS & Security, Mobile Network Service Providers,
Device Management, Teleworking Outsourcing, Mobile Workforce
Van Baker Martin Gutberlet Phillip Redman
Research VP, USA Research VP, Research VP, USA
Singapore
Focus Areas: Consumer Trends Focus Areas: Mobile Network Focus Areas: Mobile Network
Service Providers Service Providers, Service Provider
Contract Negotiations
Monica Basso Nick Jones Sandy Shen
Research VP, Italy VP Distinguished Research Director,
Analyst, U.K. China
Focus Areas: Wireless Email, Focus Areas: Emerging Trends, Focus Areas: Consumer Mobile
Social Trends, Social Networking Mobile Business, Mobile Device Applications, Network Service
Forecasts Providers
William Clark Michael King Robin Simpson
Research VP, USA Research Director, Research Director,
USA Australia
Focus Areas: Mobile Applications Focus Areas: Wireless LAN, Mobile Focus Areas: Wireless Broadband,
and Development, Context Aware Applications and Development Enterprise Networks, Mobile
Computing, Industrial & Mission Workforce, Mobile Policy
Critical Computing
Ken Dulaney Bob Hafner David Willis
Research VP, USA Managing VP, VP Distinguished
Canada Analyst, USA
Focus Areas: Mobile Applications Focus Areas: Enterprise Networks, Focus Areas: Networking,
and Development, Context Aware VoIP, Unified Communications, Network Service Providers,
Computing, Industrial & Mission Context Aware Computing Context Aware Computing
Critical Computing
Jackie Fenn Carolina Milanesi Timothy
VP & Gartner Research Director, Zimmerman
Fellow, USA UK Principal Research
Analyst, USA
Focus Areas: Emerging Focus Areas: Mobile Devices Focus Areas: Wireless LAN, RFID,
Trends, Creator of Hype Cycle Ruggedized Handhelds
Methodology
Leslie Fiering John Pescatore
Research VP, USA VP, Distinguished
Analyst, USA
Focus Areas: Tablet PCs, Focus Areas: Mobile Devices
Teleworking, Mobile Workforce
6 The new telework 2.0 is coming. Be ready. Register today at gartner.com/us/wireless or call 1 866 405 2511.
7. Track Descriptions
A
Mobile @ the Core
Providing a strategic look at what’s ahead for 4G, tablet PCs, unified communications,
security, and Telework 2.0, among other important trends, this track examines
mobility as a central, fundamental part of enterprise IT. In each session, we’ll
identify strategies to position your organization to make the most of the next
wave of change.
B
Mobile Applications and Platforms
In the next three years, mobile application development and platform decisions
will increasingly determine an organization’s agility. In this track, we explore the
continuum of opportunities, architectures, and choices directly ahead—from
multi-channel access gateway functionality to all-in-one packaged approaches
to mobile thin client application servers—as well as how to reevaluate platforms
and sources to suit leaner times.
C
Consumers and the Mobile Web
As the variety, available features, and pure power of consumer mobile devices
has increased, the massive consumer mobile market has pushed ever deeper into
business IT. In this track, we look in detail at mobile business 2.0, including mobile
advertising, m-commerce and how it fits with your current e-commerce strategies, the
smartphone OS wars, and the impact of consumerization on the mobile enterprise.
D
The Mobile Edge
Meet the fourth generation. The Mobile Edge looks at innovations and disruptions
among enabling technologies, social interactions, and business processes that will
redefine the whole industry during the 2010s. We’ll consider advanced capabilities in
human-computer interfaces, social networks, and sensor and location technologies
with a view toward building your five-year roadmap. Like being scared? Don’t miss
the Communications Disasters 2020 panel.
E
Wireless in Depth: Critical Capabilities
What’s in your MDM toolkit? Will RFID revolutionize your supply chain, finally?
How much can thoughtful mobile strategies save your organization? Where do
virtualization and the cloud fit in? To truly master mobility you need to go beyond
incremental tactical successes. In this track, we examine long-term make-or-break
strategies, capabilities, and best practices for every organization in the coming
three-to-five years.
Gartner Analyst One-on-Ones
Don’t miss out on the opportunity to spend 30 minutes
privately discussing a topic of your choice with a Gartner
Analyst who specializes in this area.
Don’t miss the Early Bird Discount! Register by January 7, 2009 to save $200. 7
8. Agenda
Sunday, February 22
Pre-conference Sessions
These pre-conference presentations will introduce you to the context of mobile and wireless technologies and their implications in your
business. Recommended for anyone who wants an introduction to concepts and also to fill in the gaps in their knowledge.
4:00pm Pre-Registration
Pre-Conference Sessions
4:30pm T1. Pre-conference T2. Pre-conference T3. Pre-conference T4. Pre-conference
session: Security 101 – Session: Wireless session: Telework and Session: Cloud Computing:
John Pescatore, Gartner Networking 101 – Green Computing – What’s it all about? –
Martin Gutberlet, Gartner John Girard, Gartner William Clark, Gartner
5:45pm T5. Pre-conference T6. Pre-conference T7. Pre-conference
Session: The New Session: Is it Time for Session: An Overview
Basics of RFID – a Website Upgrade? – of Influencing Current
Tim Zimmerman, Gene Alvarez, Gartner and Future Consumer
Gartner Technologies –
Ken Dulaney, Gartner
Monday, February 23
Track A: Track B: Track C: Track D: Track E:
Mobile @ the Core Mobile Applications Consumers and the The Mobile Edge Wireless in Depth:
and Platforms Mobile Web Critical Capabilities
7:00am Registration/Attendee Breakfast
8:00am Welcome Address
8:15am K1. Keynote Session: The Mobile and Wireless Scenario – Nick Jones, Gartner
9:30am K2. Keynote Session: ‘Past is Prologue: What the Teens Will Bring’ – David Willis, Gartner
10:45am A1. Network Scenario – B2. Mobile Messaging: C1. Directly To YOU: D1. Panel: Who Will E1. Next Generation
The Mobile Operator From E-Mail to Mobile Consumer Win The Ecosystem WLAN: Time to Throw
Perspective – Martin Presence-Enabled Case Studies in Asia & War? – Nick Jones, Out the Rule Book? –
Gutberlet, Gartner Social Networking – Europe – Sandy Shen Robin Simpson & Michael King &
Monica Basso, Gartner & Carolina Milanesi, Van Baker, Gartner Tim Zimmerman,
Gartner Gartner
11:45am Attendee Lunch and Solution Showcase Dessert Reception
1:45pm A2. Mobile Security B2. The Next Era: C2. Mobile Business 2.0 – D2. Are You Prepared E2. RFID: Why So Long? –
Scenarios – John Mobile Enterprise Nick Jones, Gartner for Your Next Tim Zimmerman,
Pescatore, Gartner Application Platforms Communications Gartner
& Packaged Mobile Disaster? – Bob Hafner
Application Vendors – & David Willis, Gartner
William Clark & Michael
King, Gartner
3:00pm Solution Provider Sessions
3:35pm Solution Provider Case Study Sessions
4:15pm Solution Provider Sessions
4:50pm Sponsor Case Study Sessions
5:30pm A3. Fixed Mobile B3. Insider’s View C4. Delivering On D4. Sensors and E3. Mobile Device
Convergence or Mobile of Apple/Google E-commerce In a Location Technologies – Management in the Real
Unified Communications? Development – Wireless World – Nick Jones & William World – John Girard &
Which is it, and Does it Robin Simpson, Gartner Gene Alvarez, Gartner Clark, Gartner Leif-Olof Wallin, Gartner
Really Matter? –
Martin Gutberlet &
Phillip Redman, Gartner
6:30pm Solution Showcase Reception
8 The new telework 2.0 is coming. Be ready. Register today at gartner.com/us/wireless or call 1 866 405 2511.
9. Build your own customized
agenda online.
Use our convenient Agenda Builder tool to create your
own personalized Summit schedule before the event.
Go to gartner.com/us/wireless
Tuesday, February 24
7:00am Registration/Birds of a Feather Networking Breakfast (by Industry)
8:00am K3. Keynotes Session: The Untethered Society: Beyond Context – Dr. Andrew Lippman, Founding Associate Director and Creator of MIT
Media Labs Viral Communications Program
9:15am Solution Provider Sessions
9:50am Sponsor Case Study Sessions
10:30am A4. Notebooks, Tablet B4. Building Mobile C4. Why Bringing the D4. Online Society 2020 – E4. Industrial Strength
PCs and MIDs: Applications that Web to a Mobile Device Nick Jones, Jackie Fenn Computing –
Converging or Attracting Consumers Will Love: Is Not Enough – & Monica Basso, Gartner Tim Zimmerman,
Different Audiences? – Platforms and Tools – Van Baker, Gartner William Clark &
Leslie Fiering, Gartner Michael King, Gartner Ken Dulaney, Gartner
11:30am Attendee Lunch and Solution Showcase Dessert Reception
2:00pm A5. Stitching Mobile into B5. Beyond Mobile: C5. Which Smartphone D5. Future Technology, E5. Going Mobile in
the Mainstream of The Context Aware OS Will Win the Consumer the Plastic, Flexible Tough Times: How
Communications: Computing Scenario – Wars? – Phillip Redman, Gigabit Phone? – to Cut Costs –
CEBP/UCC – Bob Hafner, William Clark, Gartner Robin Simpson & Van Nick Jones, Gartner Phillip Redman, Gartner
Gartner Baker, Gartner
3:15pm Excellence Awards Finalist Presentations
4:30pm K4. Keynote Session: Emerging Trends and Technologies Scenario: Technology Radar Screen – Jackie Fenn, Gartner
5:30pm Hospitality Suites
Wednesday, February 25
7:00am Registration/Birds of a Feather Networking Breakfast (by Industry)
8:00am K5. Keynote Session: Pocket Power: The Annual Update on Mobile Devices – Ken Dulaney, Gartner
9:15am Solution Provider Sessions
10:00am A6. Telework 2.0 – B6. Panel: Mobile C6. Democratization D6. Mobile E6. Best Practices
John Girard & Leslie Vendor SWOT – How of Enterprise Mobility – Communications Workshop: Sourcing –
Fiering, Gartner viable are Your Mobile Monica Basso, Gartner Suppliers and Services Phillip Redman, Gartner
and Wireless Choices? – in 2015 – Leif-Olof
William Clark, Nick Wallin, Gartner
Jones & Michael King,
Gartner
11:15am Solution Provider Sessions
11:45am Attendee Lunch
1:00pm A7. Building A Mobile B7. iPhone Forensics: C7. The Long Tail D7. Portable Personality: E7. Mission Critical
Center of Excellence: How a Thief Can of Mobility – Take Your Computing Mobile Systems: When
Rationalizing Mobile Bypass Security to Steal Monica Basso, Gartner Environment With You, is Public Infrastructure
Investments and Tactics – Personal Information But Leave The Computer Good Enough?
Leif-Olof Wallin & Robin and Corporate Secrets – at Home – Leslie Fiering, William Clark, Gartner
Simpson, Gartner Jonathan Zdziarski Gartner
2:00pm Pre-Award Reception
2:15pm Excellence Award Presentation – John Girard & Leif-Olof Wallin, Gartner
2:30pm K6. Keynote Session: Wireless Meets the Internet – Round 2 – Panel Discussion
3:30pm Conference Adjourns
Make your travel plans now for the best prices. Register by January 7, 2009 to save $200. 9
10. Sessions
Pre-Conference Sessions
T1. Security 101 T5. The New Basics of RFID
In this introductory session, you’ll learn about the Advances in antennas, batteries, processing
building blocks of wireless and mobile security power and memory have changed the way
that are all too often ignored or overlooked. that RFID usage scenarios can be implemented.
• ow are security and privacy at risk on mobile
H Additionally, the increase in tag sensitivity
devices? now allows implementers to use a single tag
• What criteria should be included in a wireless on differing items where until recently several
and mobile security plan? different tags were required. This presentation
discusses the current state of the technology
• How are security plans and policies and the advances that have spurred a need
successfully implemented? to understand the new basics on UHF
John Pescatore passive RFID.
Timothy Zimmerman
T2. Wireless Networking 101
Wireless Networking choices are expanding. This T6. Is It Time for a Website Upgrade?
tutorial will help you sort out the confusing array Your organization’s website is the primary starting
of wireless network protocols and their strengths point for building customer relationships. That
and weaknesses ranging from GSM to 4G and fundamental truth is driving organizations to take
from Wireless LAN to WiMAX. their e-commerce platform to the next level. This
Martin Gutberlet session will discuss:
• hat kind of functionality the site should have.
W
T3. Telework and Green Computing • ow to prioritize investments, from the new
H
Green computing is the practice of using must-haves to how to choose a vendor—
computing resources in efficient and and hold them accountable.
environmentally friendly ways. Telework is the • n-house vs. outsource: The debate rages.
I
practice of giving employees work choices that We’ll examine the relative benefits and
might reduce the use of polluting resources. We drawbacks to in-house operation, outsourcing,
will look at anecdotal information, examine case and software-as-a-service options.
studies, and “do the numbers” to see if the two Gene Alvarez
are compatible.
John Girard T7. An Overview of Influencing Current
and Future Consumer Technologies
T4. Cloud Computing: What’s It All About?
Various conferences (e.g. CES) and announcements
Cloud computing will reshape the infrastructure during the year have displayed many technologies,
upon which wireless is built—and likewise the some of which will not hit the market for years,
cloud will be shaped by wireless. Come learn the some which are purely consumer, and some
building blocks, drivers, and inhibitors of cloud which are directly applicable to what IT will deal
computing. with in their environments. In this session we
• ow will cloud computing be defined
H will do an overview of those technologies and
and evolve? products we have found interesting and discuss
• ow will cloud computing affect the strategy
H how those may evolve to be relevant to business.
and direction of IT and business? Ken Dulaney
• hat vendors, markets, and industries
W
will be transformed by the cloud computing
phenomenon?
William Clark
10 The new telework 2.0 is coming. Be ready. Register today at gartner.com/us/wireless or call 1 866 405 2511.
11. Keynote Sessions
K1. The Mobile and Wireless Scenario K3. The Untethered Society: Beyond Context
The wireless world faces several years of Identity and context are at the root of any
disruption. Network operators, handset intelligent communications system, but these
manufacturers, and operating system vendors two terms mean far more than the words imply
are all under attack from new directions, or has been demonstrated in toy applications.
with consumer electronics companies, web Both are complex accumulations of facts and
powerhouses, and technology innovators vying inferences. We explore the ways that these
for a slice of a trillion-dollar pie. Mobile and elements intersect with automatic and deliberate
wireless technologies will be crucial to every social communications in a civil, civic, physical
organization, but they must navigate a careful and virtual society; how public interactions and
path through this technological and commercial social data enhance our private goals.
maze. Dr. Andrew Lippman, Founding Associate
• hat will be the key mobile and wireless
W Director and Creator of MIT Media Labs Viral
technology and market trends through 2012? Communications Program
• ow will corporations choose and use mobility
H
solutions to support customers and employees? K4. Emerging Trends and Technologies
Nick Jones Scenario: Technology Radar Screen
Gartner’s technology radar screen examines
K2. ‘Past Is Prologue: the evolution of IT during the next decade, with
What the Teens Will Bring’ particular focus on disruptive and high-impact
The next innovations in computing will likely technologies that will transform the capabilities
come from the most unlikely places. All the and role of IT.
ingredients are there: ubiquitous computing • hich emerging and embryonic technologies
W
power, dirt-cheap networking, a mobility culture, should early adopters be examining for
tagging, search, and open interfaces. These competitive advantage?
advances will raise questions worth examining: • hat are the most disruptive trends and most
W
For enterprises, the challenges of infrastructure significant opportunities arising from emerging
security, cost containment, and the demands information technology?
on compute, database, storage, and other • hat techniques do industry leaders use to
W
back-end systems will be unprecedented. track, prioritize, evaluate, and drive innovation
For users, the questions of how to balance into the business?
personal privacy, information overload, business Jackie Fenn
boundaries, and work vs. personal life will
be paramount.
K5. Pocket Power:
David Willis The Annual Update on Mobile Devices
Mobile devices constantly change, leaving
enterprises exasperated. This session will help
you relieve your frustrations with insight and
advice into approaches for managing constantly
changing mobile device technologies.
• ow will the technology of handheld devices
H
evolve and mature during the next five years?
• ow will the major hardware and software
H
platform providers fare during that time?
• hat are the most important items to address
W
in any mobile policy document?
Ken Dulaney
Don’t miss the Early Bird Discount! Register by January 7, 2009 to save $200. 11
12. Sessions
Keynote Sessions (continued) Track A – Mobile @ the Core
K6. Wireless Meets the Internet – Round 2 – A1. Network Scenario:
Panel discussion The Mobile Operator Perspective
The battle lines for the next generation of The mobile operators have had a firm hold on
mobile web applications and platforms have the growth trajectory of the mobile industry if for
been redrawn with the entries of Apple, no other reason than they control the wireless
Google, Microsoft and Nokia. In this panel, spectrum. The internal dynamics of mobile
Gartner Analysts will explore the impact of high operators, their offerings, their technology
performance internet devices on the handheld investments, and their billing strategies can greatly
markets for platforms, OS, development and affect both business use of customer-facing
applications. Where does the cool factor hit the applications as well as those that service internal
brick wall when enterprise-class systems are at needs. This session will provide an overview of key
stake? How will the players respond? Our panel operator business issues and trends.
will include guest speakers from the developer Martin Gutberlet
community, vendor community and analyst
community. A2. Mobile Security Scenarios
Jonathan Zdziarski
Security requirements for mobility challenge the
conventional thinking on protecting enterprise
assets. Whether it’s device security, network
access, application access, or other aspects, a
new view of security is required. This overview
will provide a wide-ranging look at all elements
of mobile security, and provide a survey of our
predictions on future trends.
John Pescatore
“Very good comprehensive overview
of mobile technologies, very well organized,
A3. Fixed Mobile Convergence or Mobile
nice presentation materials, case studies Unified Communications? Which Is It, and
were very interesting.” Does It Really Matter?
Fixed Mobile Convergence (FMC), a hot topic
several years ago, has become confusing since
many implementations never dealt with fixed at
all. Instead Gartner has proposed a new term,
Mobile Unified Communications (MUC), to better
illustrate the integration of wireless networks and
the ability of devices to traverse them, combined
with the overlay of applications such as email,
instant messaging, voice calls, and intelligent
routing using presence and context capabilities.
This debate will discuss the future of network
and applications as either a progression of the
operator-created term, FMC, or the newer view
as MUC.
Martin Gutberlet and Phillip Redman
12 The new telework 2.0 is coming. Be ready. Register today at gartner.com/us/wireless or call 1 866 405 2511.
13. A4. Notebooks, Tablets PC, and MIDs:
Converging, or Attracting Different Audiences?
Announcing the
Notebooks are getting smaller and less expensive. 2009 Gartner
We’re seeing seven-inch notebooks for $300. At Wireless & Mobile
the same time, MIDs are coming in as a whole new
class of computing devices that are even smaller. Excellence Awards
How functional are all of these new devices? Can
they maintain full business-level productivity? Do Enter now!
they have to? Meanwhile, tablet PCs are extending Application deadline: January 2, 2009
their functionality and supporting a broader array of Be a part of the first-ever Gartner
applications, while pen and touch input technologies
are moving down into the smaller devices. How will Wireless & Mobile Excellence Awards.
notebooks, tablet PCs, and MIDs evolve over the Has your organization demonstrated
next five years? excellence in its wireless and mobile
Leslie Fiering initiatives? If so, tell us about it. Gartner
Analysts will select three finalists to present
A5. Stitching Mobile into the Mainstream their case studies live at the conference.
of Communications: UC/CEBP Gartner Wireless & Mobile Summit attendees
Unified communications has been viewed as wired will vote to determine the winner, conferring
technology. This is far from the truth, as mobility, a highly visible and prestigious honor that
has become one of UC’s driving forces. UCs identifies you and your IT team as leaders
emergence is now extending communications in
business processes beyond targeted applications in the wireless and mobile industry.
such as call center and self-service voice response
applications. With its essential mobile elements, UC You’re invited to participate.
will bring improved productivity and business value Show top industry players from world-class
to an ever growing number of communications- organizations the true meaning of wireless
enabled business processes (CEBP). This session excellence. Past winners from other Gartner
will discuss the integration of enterprise voice and events have reaped tremendous media
mobility into business communications needs as
part of a larger UC strategy. publicity and industry accolades from their
• ow is UC evolving in relation to mobility?
H Gartner Excellence Awards, along with
• hich vendors will be the key players in these
W valuable prizes. Submit your entry by
markets? January 2, 2009, to be considered.
• ow should enterprises communications-
H gartner.com/us/wireless for details.
enable their business process?
Bob Hafner
A6. Telework 2.0 A7. Building a Mobile Center of Excellence:
Rationalizing Mobile Investments and Tactics
The first wave of telework started in the nineties as
home communications, home PCs, and notebooks To assure that mobility fully contributes to your
began to mature. Now, a second wave is beginning long-term business strategy, you need a Mobile
due to continued economic pressures spiked by the Center of Excellence. This center will assure
increasing costs of travel. This session will discuss proper representation, participation, and “buy-in”
the technology trends, the social issues, and for company decisions to adopt mobile solutions.
management challenges of supporting dispersed This center brings together key representatives
workforces. from application development, security, and IT
• hat do organizations have to do to develop a
W operations, as well as end users and more.
successful telework program? • ow is a Mobile Center of Excellence formed?
H
• hat kind of infrastructure is required to
W • ho should be the members for your Mobile
W
support telework? Center of Excellence?
• hat are the best practices for managing
W • hat are the deliverables you should expect
W
teleworkers? from your Mobile Center of Excellence?
John Girard and Leslie Fiering Leif-Olof Wallin and Robin Simpson
Don’t miss the Early Bird Discount! Register by January 7, 2009 to save $200. 13
14. Sessions
Track B – Mobile Applications & Platforms
B1. Mobile Messaging: From Email to B4. Building Mobile Applications That
Presence-Enabled Social Networking Consumers Will Love: Platforms and Tools
Wireless email is a priority for many organizations, Mobile business 2.0 will never come to fruition
but it’s only one element of a wider set of com- without better tools. As technology elements of
munications applications that will evolve to presence- mobile, location, and the web come together,
and location-enabled social networking. As we consumer applications on mobile devices pose
explore the technical, financial, and organizational unique challenges: a widening range of mobile
challenges of wireless email today, we’ll ask devices and operating systems, complete lack of
• ow will wireless email, unified communications,
H control over what combinations of software and
context, and social networking transform mobile devices your target customers are using, and a
messaging? wide range of wireless delivery methods.
• ow will the wireless email market, products, and
H • hat are the technical hurdles in building
W
vendors be influenced by these trends over the mobile applications for consumers?
next three years? • hat criteria should you use in selecting
W
• ow can enterprises successfully adopt wireless
H platforms and tools to support wireless,
email to achieve business benefits? location, and the web?
Monica Basso • ow do vendors supplying mobile thin client
H
application servers and SMS platforms
B2. The Next Era: Mobile Enterprise compare?
Application Platforms and Packaged Mobile Michael King
Application Vendors
B5. Beyond Mobile:
If growth continues at its present rate, the pace The Context-Aware Computing Scenario
at which new mobile applications are developed
and deployed for wireless devices will exceed Context-aware computing will be a rising trend in
that of traditional application activities by 2013. enterprises in the next five years as applications
With the advances in smartphones, multichannel that use location, presence, social networking,
access gateway functionality is growing beyond and other environmental information begin to offer
its initial bastion of line of business applications to more sophisticated situation-aware functions.
support broader audiences. Gathering and processing information so that
• ow will mobile enterprise applications
H context-enriched services can be offered lead
platforms evolve to meet future requirements, to the emerging context-delivery architecture.
especially multichannel? Business leaders, software designers, enterprise
• hat value do packaged mobile applications offer?
W architects, and communications planners need
to understand this trend to prepare to take
• ow do mobile enterprise application platform
H advantage of its promise.
and packaged mobile application vendors compare?
• What are the principle business, technical,
William Clark and Michael King and social issues?
• What roles will CoDA and context-enriched
B3. Insider’s View of Apple/Google services play in the coming 3–5 years?
Development
• What are the styles of context-aware
Despite the hype and commercial success, Apple computing, and how well will vendors support
OSX and Google Android are in very early stages them?
of maturation. Come to this session to learn first William Clark
hand about what you really can accomplish with
these platforms in 2009 and 2010.
• hat is the reality for programmers targeting
W
Apple and Android today?
• ow will these platforms evolve in the
H
medium term?
• hat are best practices in developing
W
enterprise and consumer applications on
these platforms?
Robin Simpson
14 The new telework 2.0 is coming. Be ready. Register today at gartner.com/us/wireless or call 1 866 405 2511.
15. Track C – Consumers & the Mobile Web
B6. Panel: Mobile Vendor SWOT—How Viable C1. Directly to YOU: Mobile Consumer
Are Your Mobile and Wireless Choices? Case Studies in Asia and Europe
In this session, we look in depth at top vendors Although the US has been leading the mobile
supplying the mobile technology of today and enterprise market with wireless email and field
tomorrow and discuss their relative market service adoption, operators in Europe and Asia
positions. We’ll consider how they might respond have been providing intriguing and innovative
to new opportunities as wireless is further consumer-based services in advertising and
integrated into all facets of IT—including cloud marketing. Many have been taking advantage of
computing, software, tools, and hardware. advanced messaging usage digital cameras and
• ho are the most important vendors for
W mobile commerce. This session looks at services
enterprise mobility? and products that aim at banking, retail, and other
industries, evaluating their success both financially
• hat are the strengths, weaknesses,
W
and in terms of adoption by the mobile consumer.
opportunities, and threats facing vendors such
as SAP, Oracle, Microsoft, RIM, Apple, and • Will mobility be successful in creating
others? consumer-driven services?
• ow will these companies position themselves
H • What will the impact of mobile phones,
in the next 3–5 years? services, and devices be on advertising and
marketing?
William Clark, Nick Jones and Michael King
• What are the key factors in providing a
successful mobile consumer service?
B7. iPhone Forensics: How a Thief Can
Bypass Security to Steal Personal Sandy Shen and Carolina Milanesi
Information and Corporate Secrets
C2. Mobile Business 2.0
This workshop will demonstrate some of the
techniques used to bypass the security of the The next generation of mobile business will be
iPhone to access the raw disk image, and both personal and contextual, identifying and
explains what information can be gleaned from exploiting our “moments of need”. It will use
the device. It will illustrate the kind of evidence location sensitive applications, “communities
that can be gathered on the device and explain of place,” mobile search, proximity marketing,
how this affects the enterprise. Enterprises will sociable interfaces, mobile advertising, and
learn the risks involved in deploying the iPhone mobile payment. Simple propositions will hide
into the work place and learn how to design complex business relationships.
applications that protect employee data from • hat will be the key technical, social, and
W
being exposed to malicious parties through theft commercial principles of mobile business 2.0?
or espionage. Additional procedures to safeguard • ow will mobile business 1.0 evolve into
H
your enterprise from employee criminal liability will mobile business 2.0, and what will be the key
also be covered. drivers and inhibitors?
Jonathan Zdziarski Nick Jones
“The event was very beneficial and worth
my time and money. I learned a lot
of relevant knowledge I can take back
and use at my job.”
Don’t miss the Early Bird Discount! Register by January 7, 2009 to save $200. 15
16. Sessions
Track C – Consumers & the Mobile Web
C3. Delivering On E-commerce C5. Which Smartphone OS Will Win
In A Wireless World the Consumer Wars?
Wireless e-commerce (or m-commerce) has The mobile device market remains as fractured
always struggled to find the right combination as ever, especially now that new open source
of service offerings. That is changing as the devices have begun to enter the fray. Is it
ease of using the web over the iPhone and other important to get to a single unified system?
smartphones is changing the way customers What will be the advantages and disadvantages
arrive at your web site. No longer are they bound of a single dominant player (like the PC world)
to their home or workplace PC to evaluate your versus the competitive market in mobile we now
organizations’ products or services. In this session see? Will there be one winner for consumer and
we will discuss: another for enterprises?
• How mobile users will use your company • How will mobile device technology evolve?
web site? • How important is the mobile OS in success
• How mobiles users will pull content from your for the mobile industry?
organizations sites? • Who will be the leading vendors in mobile
• How location based services will help to build OS in five years?
context with customers? • What’s the impact of open source technology
Gene Alvarez on mobility?
Phillip Redman, Robin Simpson
C4. Why Bringing the Web to a Mobile Device and Van Baker
Is Not Enough
With the explosion of data services and access C6. Democratization of Enterprise Mobility
to the Internet for services on the fly, building a Consumer mobile technology is faster, cheaper,
handheld device with web access will do little to and more usable than “professional” equivalents.
advance the market. In order for these devices Your workers are bringing consumer mobile
to succeed they need to facilitate Internet access products and services to work, assuming more
via an on-device portal and a web applications control of their work boundaries and productivity.
delivery service. Knowing that Apple has the lead Access to such mobile products and services,
And Google has launched the Android, we will once restricted, is now almost universal—driving
consider: mass-adoption, standardization, commoditization,
• Who will win in the combined device and and transformation of the workplace.
services market? • ow do you prepare and respond?
H
• What are the key factors in creating a usable • hich mobile consumer technologies will
W
consumer device? impact enterprises through 2012?
• How has the recent success of the iPhone • an enterprises viably exploit consumer mobile
C
changed this thinking? technology?
• What do device manufacturers need to think Monica Basso
about to have more success in the mobile
marketplace? C7. The Long Tail of Mobility
Van Baker
Mobile technology and related products are still
biased toward working-age men, despite women,
children, and seniors increasingly becoming mobile
consumers. Demographics and gender groups
need personalized, accessible, and social-oriented
mobile products and services that are not available
today. Most mobile products, applications, and
services are sub-optimal for the majority of users,
and so miss out on market potential. The trends
of consumerization, democratization of technology,
and the evolution of workforce demographics
will change this, leading to an inevitable rethink
of how enterprises plan for, deploy, and use mobile
technologies.
Monica Basso
16 The new telework 2.0 is coming. Be ready. Register today at gartner.com/us/wireless or call 1 866 405 2511.
17. Track D – The Mobile Edge
D1. Panel: Who Will Win the Ecosystem Wars? D3. Sensors and Location Technologies
A defining characteristic of mobility through Location is the foundation of context, and
2015 will be ecosystem wars. An ecosystem location sensing will be a key enabling technology
is a community of consumers, developers, and for applications and devices through 2015.
service and content providers aligned around Since no single technology can support all types
mobile technologies, services, and anchor of location requirements in all environments,
vendors. The success of mobile devices will the presentation will explore the strengths and
partly be determined by the richness of content weaknesses of a wide range of technologies.
and applications, and the success of applications Location will also be a key feature of future
and services will be defined by the quality of the sensor networks, as the location of a sensed
ecosystem. Debate topics will include: value will be essential for business processes.
• How will ecosystems be defined? By vendors, We will also examine the state of sensor network
by technologies, or by services? technology and middleware and how this
• Are platform-specific ecosystems like Apple will evolve into future location-aware sensor
and App store doomed to be replaced by networks.
platform-independent ecosystems? • hat are the characteristics of the key
W
• Who will have the power in ecosystems and location-sensing technologies, and which will
how will money be made? be deployed in mobile devices through 2015?
• What will motivate developers to select or • hich vendors and tools will enable location-
W
switch ecosystems? aware applications through 2015?
• Is there any role for operators in ecosystems, • ow will sensor networks evolve into location-
H
or are they doomed to be squeezed out? aware sensor networks?
Robin Simpson, Nick Jones and Van Baker Nick Jones and William Clark
D2. Are You Prepared for Your Next D4. Online Society 2020
Communications Disaster? By 2020, the average human in developed
Communications for voice, data, and video nations will carry three or more wireless networked
are sewn into the fabric of business. Without a devices. Some will be general purpose, like handsets,
network, business can come to a grinding halt. some special purpose such as medical monitors.
But even the best networks fail sometime. So Ubiquitous perpetual connectivity will enable new
what can you do to keep outages invisible or social behavior, communities, working practices,
minimize their impact to your business—without and hobbies. Some citizens will fully immerse
breaking the bank? This session will look at wired themselves in the online connected lifestyle and
and wireless networks, how enterprises should some will refuse it. In this presentation we will
plan and design for resiliency, and how explore how selected social groups including
to balance risk and cost effectiveness. children, young workers, seniors, and new
demographics such as “Amish 2.0” will behave
• hat communications disasters could occur
W in a connected society.
in the next 5–7 years?
• hat technology set will different social groups
W
• ow should enterprises prepare today?
H be prepared to buy and use in 2020?
• ow will design principles change in the next
H • ow will social, economic, and technical
H
3–5 years? trends impact different social roles and groups
Bob Hafner and David Willis in the connected society of 2020?
Nick Jones, Jackie Fenn and Monica Basso
Don’t miss the Early Bird Discount! Register by January 7, 2009 to save $200. 17
18. Sessions
Track D – The Mobile Edge (cont.)
D5. Future Technology: D7. Portable Personality: Take Your
The Flexible Gigabit Phone? Computing Environment with You,
but Leave the Computer at Home
Technology advances will determine the
character of mobility in 2015. Gigabit networks, Portable personality has huge implications for
flexible electronics, paper thin batteries, and mobile computing simply because users don’t
pico projectors the size of a sugar cube will have to carry their heavy notebook computers
enable new types of wireless devices. At the everywhere. They can get free by storing all their
other extreme, Moore’s law, falling costs, and preferences, history, data, and settings in a way
printable electronics may enable intelligent that is accessible across multiple devices and
objects and human implants costing a dollar. And locations. Their portable personalities can be
all these new devices and applications will require stored everywhere from USB drives to servers, the
developers to master new operating systems, cloud, and even iPhones. This session will cover:
middleware, and tools. • hat exactly is portable personality and how
W
• hich new technologies will most impact
W does it work?
the future of wireless devices, networks, and • hat kinds of portable personality solutions
W
applications? are available today?
• hat business and social challenges and
W • ow are companies using portable
H
opportunities will emerge as a consequence of personality?
new mobile device and network technologies? Leslie Fiering
Nick Jones
D6. Mobile Communications Suppliers
and Services in 2015
Skype demonstrated that communications
services don’t have to be delivered by operators
who own a network delivering 5 9s availability.
By 2015, your “network operator” could be
a web 2.0 service from Google, Nokia, or “Gartner has the world’s premier
Facebook. The distinction between fixed and wireless and mobile conference
mobile providers may vanish and the portfolio of for business.”
services from an “operator” could extend from
classic voice through hosted collaboration, virtual
worlds, and m-learning. Operators themselves,
seeing the threats to their traditional business, are
trying to move into new areas before the new age
competitors. But can they succeed?
• ho will be the “operators” in 2015, and what
W
sort of communications services will they deliver?
• hat type of networked communications
W
services will be delivered in 2015?
• hat type of organizations will supply network
W
services in 2015, and what will be the risks
and opportunities of dealing with them?
Leif-Olof Wallin
18 The new telework 2.0 is coming. Be ready. Register today at gartner.com/us/wireless or call 1 866 405 2511.
19. Track E – Wireless in Depth —
Critical Capabilities
E1. Next Generation WLAN:
Time to Throw Out the Rule Book?
Some enterprises are still struggling with the
complexities of deploying relatively slow wireless “Great way to spend a short amount of time
LAN networks based on 802.11a, b, or g, while
getting caught up on aspects of mobile
many of their employees already have consumer
802.11n equipment delivering more than to wireless from an enterprise perspective;
100 Mbps at home. 802.11n means a forklift more mix of practical to theoretical.”
infrastructure upgrade, but promises to simplify
deployment and management while dramatically
improving coverage and reliability throughout—
finally making the all-wireless office possible.
• hat are the capabilities of the latest 802.11n
W
draft standard equipment, and which vendors
are supporting it?
• ow will different WLAN architectures evolve
H You Get All This
to accommodate 802.11n?
• hen should enterprises adopt next
W at One Event!
generation WLAN, and how should they • 5 Tracks with more than 45 Analyst-
prepare?
led sessions
Michael King and Tim Zimmerman
• Pre-conference tutorials
E2. RFID: Why So Long? • Private analyst one-on-one sessions
UHF passive RFID solutions have enjoyed • Analyst-user roundtables
recent success in closed loop applications
as implementers continue to work out the • Participate in the first-ever Gartner
kinks in deploying end-to-end solutions. Wireless & Mobile Excellence Awards
Businesses and vendors alike acknowledge
that market growth has taken a backseat in • Facilitated peer-to-peer networking
the past to the focus on technical issues such • Best practices and unbiased advice
as read reliability or business requirements such
as return on investment. With the technology • Networking breakfasts
improvement in read rates and lower UHF tag
costs promoting better ROIs, the technology • Sponsor solution showcase
continues to evolve and enterprises need to • Sponsor case studies
begin looking at system level hurdles to success.
This presentation will discuss the evolution of the • Solution provider sessions
technology, what issues needed to be resolved
before it could move forward, and the system
implementation issues such as security, sensory
input, and the need for more memory that are
driving today’s solutions.
Tim Zimmerman
Don’t miss the Early Bird Discount! Register by January 7, 2009 to save $200. 19
20. Sessions
Track E – Wireless in Depth — Critical Capabilities (cont.)
E3. Mobile Device Management E5. Going Mobile in Tough Times:
in the Real World How to Cut Costs
When it comes to mobility, one size does not Mobile voice and data costs are a significant part
fit all, and consumers (as employees) have of the operations budget for many organizations,
increasing control over personal technology and new mobility projects can be a tempting target
choices. Unlike the desktop, no single vendor in any cost reduction exercise. There are plenty of
dominates the mobile device platform market, simple strategies you can adopt to reduce the cost
and new entrants like Apple and Google are only of existing mobile operations, but smart organizations
increasing the diversity. will look deeper for opportunities to reduce
• hat are the critical capabilities required of
W business costs by introducing new mobile projects
a mobile device management system? which improve the efficiency of existing business
• ow are MDM systems evolving to meet the
H processes—or support entirely new processes.
challenge of consumer mobile devices and • hat are the best practices for managing
W
new market entrants? mobile devices, infrastructure, and services?
• hat strategies can enterprises adopt to
W • hat tools are available for managing and
W
manage user expectations and meet their reducing mobile operational costs?
needs as MDM systems evolve? • ow can enterprises use mobility to reduce
H
John Girard and Leif-Olof Wallin costs and improve productivity and efficiency?
Phillip Redman
E4. Industrial Strength Computing
E6. Best Practices Workshop: Sourcing
Despite years of evidence that many outdoor
and industrial jobs require tougher than normal This workshop will look at the intricacies of sourcing
mobile devices, some enterprises continue to mobile telecommunications. We will look at how
be attracted to the low prices and appealing to source networking in the face of the evolving
design of standard consumer alternatives. provider landscape and with increased economic
The results are almost always disastrous, with uncertainty. We will discuss the market evolution
high failure rates and lost productivity. And yet, and important contracting issues such as SLAs,
the innovations and low component costs of best terms and conditions, vendor management,
consumer technologies are making their way into device selection, mobility management, policy, and
ruggedised devices. price evolution. Come prepared to share your best
• hat are the critical capabilities required for
W practices in an interactive session moderated by a
industrial strength computing? Gartner Analyst.
• ow are ruggedised devices evolving to
H Phillip Redman
incorporate consumer technologies?
• hich vendors should enterprise consider?
W E7. Mission Critical Mobile Systems:
Tim Zimmerman, William Clark When Is Public Infrastructure Good Enough?
and Ken Dulaney Police, emergency services, transport, security, and
logistics organizations have demanded dedicated
mobile infrastructure and terminals for years. Two-
way and push-to-talk voice systems are highly
usable and productive for many smaller businesses.
With mobile operators rolling out advanced wireless
voice and mobile broadband networks and low cost
mobile devices, some organizations are questioning
the ongoing cost of dedicated private or proprietary
radio networks and terminals. Through examples
and analysis, we show how to meet the challenge.
• hat are the critical capabilities required for
W
custom mobile voice and data systems?
• hen will public wireless network infrastructure
W
and terminals be good enough?
• re mobile carriers ready to offer suitable pricing
A
and the SLAs that these organizations need?
William Clark
20 The new telework 2.0 is coming. Be ready. Register today at gartner.com/us/wireless or call 1 866 405 2511.
21. Solution Showcase
“I really came away with a wealth
of information I will be using in
the near future.”
A Valuable Sponsorship Opportunities
Decision-making Tool For details on becoming a sponsor, contact:
Consider all the options before making
Rob Finch
important buying decisions for your Sales Director
organization. Our Solution Showcase is a 1-203-316-3485
great place to follow-up on information you’ve rob.finch@gartner.com
gathered at either a solution provider or
Gartner-Analyst-led session.
• ain access to some of the world’s
G
leading solutions providers.
• ave your Wireless & Mobile challenges
H
discussed in detail.
• tay informed of the very latest products
S
and services.
• alk away with a “short list” of vendors
W
who meet your needs.
• urnkey exhibits showcasing products
T
and services.
Premier Sponsors
AT&T Cisco
AT&T Inc. is a premier communications holding Cisco is the worldwide leader in networking that
company in the United States and around the world, transforms how people connect, communicate,
with operating subsidiaries providing services under and collaborate. Cisco business mobility solutions
the AT&T brand. AT&T is a recognized world leader help customers to build high-performance wireless
in providing IP-based communications services to networks architected for application delivery. With
businesses, and a U.S. leader in providing wireless, these solutions, your business can achieve true mobility
high speed Internet access, voice services and directory and reach new levels of collaboration. The industry-
publishing and advertising services. AT&T’s expertly leading Cisco Unified Wireless Network maintains low
managed solutions portfolio enables companies to operational costs with integrated client security and
connect people, information and content around the troubleshooting, simple and intuitive management, and
world with increased speed and certainty. a flexible architecture for any network topology.
www.att.com www.cisco.com/go/wireless
Don’t miss the Early Bird Discount! Register by January 7, 2009 to save $200. 21
22. Sponsors & Media Partners
Platinum Sponsors Silver Sponsors
BlackBerry AbsoluteSoftware ProfitLine
by Research In Motion AirMagnet Inc. Ruckus Wireless
Extricom Vaultus
Global Bay Xplore Technologies
HTC
Research In Motion is a leading designer, manufacturer
and marketer of innovative wireless solutions for the
worldwide mobile communications market. Through Media Sponsors and
the development of integrated hardware, software
and services that support multiple wireless network Association Partners
standards, RIM provides platforms and solutions
for seamless access to time-sensitive information
including email, phone, SMS messaging, Internet
and intranet-based applications. RIM’s portfolio of
award-winning products, services and embedded
technologies are used by thousands of organizations
around the world and include the BlackBerry® wireless
platform, the RIM Wireless Handheld™ product line,
software development tools, radio-modems and
software/hardware licensing agreements.
www.rim.com or www.blackberry.com
Sprint
Sprint Nextel offers a comprehensive range of wireless
and wireline communications services bringing the
freedom of mobility to consumers, businesses and
government users. Sprint Nextel is widely recognized
for developing, engineering and deploying innovative
technologies, including two wireless networks serving
nearly 51 million customers at the end of the third
quarter 2008; industry-leading mobile data services;
instant national and international push-to-talk
capabilities; and a global Tier 1 Internet backbone.
www.sprint.com
Sybase
Anywhere
Sybase iAnywhere enables success at the front lines
of business. Its award-winning Information Anywhere®
suite is a secure, scalable mobile platform that
addresses converging IT requirements by combining
mobile email, messaging, device management, security
and application enablement capabilities. More than
20,000 customers and partners rely on the company’s
“Always Available” technologies.
www.sybase.com
22 The new telework 2.0 is coming. Be ready. Register today at gartner.com/us/wireless or call 1 866 405 2511.
24. PRESORTED
STANDARD
U.S. POSTAGE
PAID
Gartner Wireless & Mobile Summit 2009 GARTNER
56 Top Gallant Road, P.O. Box 10212
Stamford, CT 06904-2212 USA Mastering Mobility: Changing Rules, Bottom-Line Impact
Join us for three days and head back to the
Wireless & Mobile office with a bold new vision of what wireless
Summit 2009 and mobility can do for your organization.
23–25 February 2009
Chicago, IL
Sheraton Chicago Priority Code:
Hotel & Towers
gartner.com/us/wireless
Don’t miss the Early Bird Discount! Register by January 7, 2009 to save $200.
