Enterprise Ireland - eMarketing Event - Kilkenny - June 2014

1. Enterprise Ireland eBusiness Workshop
Kilkenny, 26th June 2014

2. Secrets of powerful B2B communications

3. Challenge/Opportunity

5. What can be achieved?

6. // University of Limerick
Global exposure for online masters.
Client: University of Limerick
Sector: Post graduate education
Markets: Global
HQ: Limerick, Ireland
Website(s): ul.ie/masters-project-and-programme-management/
Client since: UL 2008, CPM faculty 2012

7. With a website and some digital
marketing can you sell a two year,
€13,000 online masters?

8. To people who have never heard of
UL and live 6,000 miles away?

9. Persuade people to choose UL over
Penn State, Harvard and others?

12. Brought to life in a new website

17. Magnetic marketing to find
needles in a haystack

19. Results

21. Safety Storage takes the UK
Client: Safety Storage
Sector: Bespoke chemical storage units
Markets: Ireland & UK
HQ: Limerick, Ireland
Website(s): safetystorage.ie
safetystoragesystems.co.uk
Client since: 2006

22. Can we enter a new market
without a physical presence?

23. With a website and some search
marketing can we develop the
UK market?

30. Marketing

32. Results

33. UK sales from zero to 60% of
turnover in just 3 years.

34. Compete with the big boys
Client: Virtual Access
Sector: Telecoms infrastructure
Markets: Global
HQ: Dublin, Ireland
Website(s): virtualaccess.com
Client since: 2012

35. Where VA’s were coming from

37. Re-crafting VA’s pitch & style

41. Brought to life in a new website,
brochures etc.

46. Marketing Tactics

48. Results

49. A strong marketing engine
A steady, flow of high quality sales leads
from international markets.

50. Secrets of powerful B2B communications

51. Secret #1
Know why you exist

52. Our purpose is to harness
technology to fundamentally
simplify and strengthen the
entire supervisory lifecycle
for every financial regulatory
body in the world.
To make systems smarter,
faster and easier to use.

53. To apply our expertise,
experience and systems to
regulatory affairs, making
the process as simple and
easy for clients. To lessen
the pain of regulation.

54. To provide high tech,
portable, fabric & air
structures so work can get
done whatever the
conditions, whatever the
location.

55. Secret #2
The logic of engagement

56. The logic of engagement.
I understand your world
I understand your challenge/pain/problems
I understand your needs
The ideal solution is...
Our solution is...
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59. Worldview
Off the ground, in the air.
You have to minimise AOG time.
Whether planned or unplanned you’re under pressure to get your aircraft
repairs completed as quickly as possible. You can’t tolerate delays.

60. Pain/Fear/Problems
Without a hangar, you’re at the mercy of the
elements.
Regardless of location, weather or hangar facilities you need to get the
work done safely and quickly. But working, unprotected, outdoors is
neither safe or efficient. Both your people and your planes are at risk.
AOG’s quickly get expensive and disruptive if you can’t get the work done.

61. Need
On the spot aircraft repairs. Whatever the
conditions.
You need instant protection. Regardless of location. Regardless of
weather. You need hangar like conditions. To get the job done. To get your
planes back in the sky.

62. Solution Required
A ready to go, pop-up hangar in a box.
Hangar like conditions. Fully protecting both people and planes. Quick
and easy installation. Compact enough to fly and store anywhere.

63. JB Roche Solution
Pop-up, precision fit hangars.
On the spot aircraft repairs. Quickly encapsulate an engine, windscreen
or fuselage. Fully protected, whatever the conditions. No need to
hangar the entire aircraft.
JB Roche manufacturer the world’s most advanced inflatable, all fabric,
all weather hangars. Create a controlled, hangar like work area in
minutes, whatever the conditions. Quicker repairs to get your planes
back in the sky.

64. Secret #3
Words before design

65. We know what we’re doing
10M+
Lines of clean, logical code
2m+
People interacting with our solutions each month
180+
Projects delivered
ACTION POINT | The wisdom of grey hairs, the creativity of youth. We know what works and
we see where things are going. We’re more than 10 years delivering premium quality code,
striving for the highest standards. A genuine, passionate, capable partner you can trust.

66. Need to streamline compliance
and minimise risk?
Under pressure to meet standards and stay compliant?
Increasingly swamped with data, admin, and paperwork?

68. Secret #4
Be human

70. Our Promise
No fibs: We’re wired for service; always doing what’s right for you. We tell it
as it is. We take the right road even if it’s the hard road. And we won’t
compromise ourselves for our pocket, our ego or an easier day.
You get the goods: We have the passion, the processes and the
people to deliver. We’ve do what we say we’ll do. We’ll get the job done right.
We’ll deliver.

71. To deliver higher standards with less resources you
need everyone’s commitment.
Are you under increasing pressure to meet and maintain standards across your
organisation? Are you in a highly regulated industry where standards, in such
areas as, safety, quality and environment, increase relentlessly? Yet your
resources are tightening?

72. Born from our experience at the front lines of compliance
Each of our founders, Darragh, Billy and Colm, found themselves in roles where
they felt pain of outdated, cumbersome, paper based safety management
systems…
A happy marriage of compliance and technology people
The Effective platform is the child of a happy marriage; we’ve blended seasoned
compliance people with brilliant technology people…

73. Secret #5
Layer it up
There’s no other way

75. Secrets of powerful B2B communications
Know why you exist
The logic of engagement
Words before design
Be human
Layer it up
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76. What can be achieved?

77. Results with more powerful communications
Right customers. A faster sale.
Competitive edge.
Increased engagement with all.
Stand out. Cut through.
Reach further. More focus.
Strength. Growth. Profit.

78. Ed Field
087-699-7068
edfield@maverick-intl.com
www.maverick-intl.com