Online + Offline = Bottom Line | Conor Lynch - Connector 360

•

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Enterprise Ireland

Enterprise Ireland - eMarketing Event - Galway - July 2013

Business Technology

ONLINE

+

OFFLINE

=

BOTTOM
LINE

+
+
+
+
=
=
=
=

Strategy
Tech &
Content
Media &
Promotion
PR /
Digital PR
Offline
Activation
Data &
Analytics
Target
Consumers
Digital
Audits
Events
Experiences
Retail 3.0
Influencers Connectors
Tribes
Shared
Bought
Owned
Consumer
Intelligence
Competitor
Reports
Smart
Insight
Strategy
Blogs
Videos
Apps

1. STRATEGY
SMART INSIGHT STRATEGY
Strategy is a plan to obtain a goal based on the information at hand

TOP
TIPS
1.  Specific, Measurable, Actionable, Realisic & Timely
2.  Conduct research to improve information at hand
3. Upskill team in digital, social & mobile

2. STUDIO & CONTENT
DIGITAL
VIDEO
BLOGS IMAGES

TOP
TIPS
1.  Consider inbound marketing using great content
2. Create a calendar of events and content ideas
3. Create free mobile videos with apps like Qik.com
1 Bn

BOUGHT
MEDIA
3. MEDIA & PROMOTION
OWNED
MEDIA
SHARED
MEDIA

TOP
TIPS
1.  Optimise a mix of Bought, Owned & Shared Media
2. Run visual campaigns that grab attention
3. Map how to find your fragmented audience

INFLUENCERS
4. PR / DIGITAL PR
TRIBES CONNECTORS

TOP
TIPS
1.  Connect with journalists & connectors on Twitter
2. Build or join communities or Tribes
3. Set targets for media coverage

EVENTS
5. OFFLINE ACTIVATION
EXPERIENCES RETAIL
3.0

TOP
TIPS
1.  Create online / offline events that drive business
2. Reach out to existing events and groups
3. Use conferences & seminars to drive online activity

CONSUMER

INTELLIGENCE

6. DATA & ANALYTICS
COMPETITOR

REPORTS

DIGITAL

AUDITS

TOP
TIPS
1.  Use all analytical data at your disposal
2. Benchmark performance against your competitors
3. Optimise constantly and Test Test Test!

CONSUMER
INTELLIGENCE
ALLIANZ
GAA
2 Years

THANK
YOU!
conor@socialmedia.ie
(01) 906 0006

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Online + Offline = Bottom Line | Conor Lynch - Connector 360

1. CONOR LYNCH

4. ONLINE + OFFLINE = BOTTOM LINE + + + + = = = =

5. Strategy Tech & Content Media & Promotion PR / Digital PR Offline Activation Data & Analytics Target Consumers Digital Audits Events Experiences Retail 3.0 Influencers Connectors Tribes Shared Bought Owned Consumer Intelligence Competitor Reports Smart Insight Strategy Blogs Videos Apps

6. 1. STRATEGY SMART INSIGHT STRATEGY Strategy is a plan to obtain a goal based on the information at hand

7. TOP TIPS 1.  Specific, Measurable, Actionable, Realisic & Timely 2.  Conduct research to improve information at hand 3. Upskill team in digital, social & mobile

8. 30% 50%1 Billion

9. MOBILE WEB B2B TECH

10. eCOMMERCE

11. MOBILE MOURA

12. 2. STUDIO & CONTENT DIGITAL VIDEO BLOGS IMAGES

13. TOP TIPS 1.  Consider inbound marketing using great content 2. Create a calendar of events and content ideas 3. Create free mobile videos with apps like Qik.com 1 Bn

14.

15. @social media_ie

16. ESB CORPORATE BLOG

17. BOUGHT MEDIA 3. MEDIA & PROMOTION OWNED MEDIA SHARED MEDIA

18. TOP TIPS 1.  Optimise a mix of Bought, Owned & Shared Media 2. Run visual campaigns that grab attention 3. Map how to find your fragmented audience

19. NUI MAYNOOTH

20. SEEDING

21. INFLUENCERS 4. PR / DIGITAL PR TRIBES CONNECTORS

22. TOP TIPS 1.  Connect with journalists & connectors on Twitter 2. Build or join communities or Tribes 3. Set targets for media coverage

23. C2C KLOUT

24. GAME OF THRONES

25. EVENTS 5. OFFLINE ACTIVATION EXPERIENCES RETAIL 3.0

26. TOP TIPS 1.  Create online / offline events that drive business 2. Reach out to existing events and groups 3. Use conferences & seminars to drive online activity

27. TRIBES

28. RETAIL 3.0

29. O Boticario RETAIL 3.0

30. CONSUMER INTELLIGENCE 6. DATA & ANALYTICS COMPETITOR REPORTS DIGITAL AUDITS

31.

32. TOP TIPS 1.  Use all analytical data at your disposal 2. Benchmark performance against your competitors 3. Optimise constantly and Test Test Test!

33. CONSUMER INTELLIGENCE ALLIANZ GAA 2 Years

34. EUROCYCLES COMPETITOR REPORTS

35. FREE APP

36. WHAT WE DO

37. THANK YOU! conor@socialmedia.ie (01) 906 0006