1. Enterprise Tag Management
Gnarly! Real-Time Marketing
Maneuvers for 2013
Josh Manion
CEO
Ensighten

2. Agility 2012 and 2013
200
#agility2013
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3. Digital Marketing Ecosystem at Agility
#agility2013
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4. Growth
#agility2013
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5. 2012 New Customers
#agility2013
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6. Ensighten 2012 Highlights
 Ensighten opened London office for EMEA region
 Closed a Series A round of $15.5 million, led by Volition
Capital
 The launch of Ensighten Mobile 2.0, real-time tagging for
mobile apps.
 The launch of Ensighten Privacy, single line of code
privacy compliance
 Awarded patent 8,261,362 for Ensighten Privacy by US
patent office
 Ensighten Connect partner program – partners in US, UK,
Brazil, Australia, Italy
#agility2013
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7. 2012 Highlights: Adobe Summit
#agility2013
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8. What’s New: GSI Commerce Partnership
 GSI Commerce, ecommerce platform leader
– eBay Inc. company
– ecommerce for hundreds of leading brands
 Ensighten first TMS partner for GSI
 Integration of GSI tags into Ensighten Manage
– ClearSaleing
– e-Dialog
– Fetchback
– PepperJam
#agility2013
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9. 2013 TMS Market Drivers
 Competitive
– If you’re not looking at TMS, you’re behind the curve
 Increase Awareness
– Thanks Google, thanks Adobe
 Early adopters experiencing real benefits
– Forrester, Joe Stanhope August 2012 research
#agility2013
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10. 2013: TMS Market Continues to Accelerate
#agility2013
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11. Big guys enter TMS
#agility2013
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12. What does Forrester say about TMS
 First analyst report with TMS
customer data
 Marketers struggle with
complex digital marketing /
analytics environment
 Tag management systems
deliver on promise of
efficiency
 Early stage TMS market
offers many vendor options
Forrester Landscape TMS Report
Joe Stanhope – August 2012
#agility2013
12 Ensighten Private and Confidential

13. Avg Time to Implement or Revise a Tag
With TMS, ability to
add or revise tags in a
day leaps from 18% to
80%
#agility2013

14. Bigger Picture - What’s Next for TMS?
 Big Data
– explosion of consumer data driven by social, mobile, web
2.0
 Online Competition
– thin margins and decreasing back-end differentiation
 Privacy
– consumer awareness, tools, empowerment
– legislative threat, compliance liability
 Tag Proliferation
– increasing sophistication of digital marketing
– many silos of data
#agility2013
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15. Market Gap from Data to Action
Data
Collection
Barrier – Data Integration/Tag
Deployment
Website Data
Gap – Analysis to Action
Action Analysis
#agility2013
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16. Ensighten Platform
#agility2013
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17. Ensighten Data Stream Diagram
Website Visitor Browser Ensighten
Cookies
Real-Time
Action
Website Visitor Browser Ensighten
Local Storage
Ensighten
Near
Real-Time
Ensighten
Action
Off-line or
3rd Party Data
Customer
#agility2013
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18. YouTube Olympics Video Coverage
Ensighten Data Stream Use Case
YouTube/nbcolympics.com/AKQA:
 Compressed project timeline
 Real-time tag changes
 Complex advertising attribution
including off-site impressions
Solution:
 Multi-platform tracking (web, mobile
web, video, apps)
 1.1 Billion tags served – 2 weeks
 Advanced retargeting with first-party
cookie pool
#agility2013

19. What’s New: Ensighten Manage 2.0
 Revised User Interface
– Most powerful TMS now easiest to use
 Ensighten App Library
– Wizard based tag “apps”
 Ensighten Visual Tagger
– Site interaction while tagging
 All the Power of Manage 1.0
– Support for Any Tag
– Single Line of Code Deployment
– Global Tag Delivery Network
– Unlimited Conditions
– Enterprise Workflow
#agility2013
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20. Announcing: Ensighten Virtual Tagger
just kidding….
#agility2013
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21. Announcing: Ensighten Visual Tagger
 Key Benefits
– Configure any tag while viewing your website in a
browser.
– Easily create a data layer to optimize dynamic
elements on your website.
– Access and define business data to make it actionable
and relevant.
– Ease deployment of complex MVT tags
 Available now
– in Manage 2.0
– in Manage 1.0
#agility2013
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22. Final Thoughts
 News Josh Manion
– GSI Commerce Partnership founder and ceo
– Manage 2.0 Launched Ensighten
@joshmanion
 2013 josh@ensighten.com
– TMS vendor pack separates
– Multi-channel TMS increasingly important
– Move beyond tag management to data action
 2012 accomplishments impossible without our
customers and partners
– Thank you
#agility2013
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