This document summarizes a platform that helps brands capitalize on responsible product creation by connecting customers to artisans and makers, verifying supply chain details, and presenting this information at point-of-sale. It establishes criteria to rate manufacturing based on social and environmental standards. The platform aims to increase brand loyalty by telling personalized stories that build emotional connections with customers and influence purchase decisions through transparency about a product's origins and impacts.

1. unite · visualize · verify
July 2016

2. Consumer Challenge Brand Challenge
CSR is difficult to understand CSR is difficult to capitalize at point-of-sale
The
Challenge
Brand loyalty
Customer attention
Service expectancy
Connection points
Brands benefit when connecting with customers, not just through the product and its
value, but specifically through how the product aligns with the customer’s values.
Who made it?
Where was it made?
How was it made?
Under what conditions?

3. Our platform helps your brand capitalize
on responsible product creation
Introduction of
artisansand makers
We connect your customer with
the artisans and makers who
manufactured your garment.
Third-party verification
platform
We document your manufacturing
process and rate your garment
against our standards.
Presentation of supply
chain logistics
We show how your product
was sourced, manufactured,
packaged and shipped.

4. We personalize manufacturing by telling
the story of artisans and makers
“While transparency requires that disclosure
and data be made available, the data
alone is not enough. Human beings do not
communicate with charts and white papers...
we communicate with stories.”
- CHRIS WREN, BRANDING STRATEGY INSIDER
.
There are people behind every
product and there is a value to
connecting at a personal level
with the makers.

5. “of millenial users turn to their devices
to help them make a product decision.
What they find online can influence their
decision right down to the very last minute
before a purchase.
After reading something on their smart
phone, nearly 1 of out of 4 changed his or
her mind about buying a product while in
the checkout line.”
- GOOGLE ANALYTICS
82%
We present clear supply chain
information at point-of-sale
Customers will pay a premium
when the goods align with their
values, when they understand why
it costs what it does. The value
proposition is clearer once the
customer understands the
full journey of the product and
the cost to produce.

6. We establish criteria to rate manufacturing
based on responsible product creation
“of millenials will spend
more on brands that
support causes.
With millenials representing
$2.45 trillion in spending power,
the subject of CSR carries an
unexpected level of clout.”
- KATIE RICHARDS, ADWEEK
70%
The challenge is centered around who
and how information is introduced.
If corporate social responsibility is
directed by the brand, customers will
question the validity of the information.
The value proposition is diminished and
ROI can only be partially captured.

7. Online In-Store
Experience
How it works
Your customer will see a personalized
story about the maker and their process.
A product rating is presented to your
customer based on our standards.
We simplify supply chain and present the
life of the product through shipping.
Clear attributes inform your customer that
their purchase aligns with their values.
Our logo confirms that their purchase is
third-party verified.
Product story: 60 to 90 second videoLanding screen
1
2
3
4
5

8. Information can be
quickly scanned
Community reviews based on
verified purchases
Production information based on
supply chain logistics
Product rating based on our
manufacturing standards
Product recommendations
based on shopping patterns

9. CSR continues to be a powerful differentiator, not just in the shopping aisle, but in the myriad
decisions global consumers make in their everyday lives. When companies clearly articulate their
support of social and environmental issues, reputational and bottom-line benefits will follow.
Corporate Social
Responsibility
Among global respondents responsive
to sustainable actions
Pay extra for
sustainable products
Check labels to ensure positve
social environmental impact
Generation Z
(under 20)
Millennials
(21-34)
Generation X
(35-49)
Baby Boomer
(50-65)
Silent Generation
(65+)
71%
80%
Would pay premium
for a socially and
environmentally
responsible product
Would buy from an unknown
brand if it had a strong
social and environmental
commitment

10. LABOR FACILITYMANUFACTURING
Our
Standards
SOCIAL ENVIRONMENT
Clarify value chain on the life
cycle spectrum: from early
sourcing efforts to social and
environmental impact.
Address employee benefits
and ensure the safe and
healthy management of human
capital resources.
Establish safe production
methodologies to ensure the
well being of employees in
manufacturing operations.
Zero in on factory safety
criteria and ensure the building
adequately supports safe
manufacturing operations.

11. Andrew DiBari
CHIEF FINANCIAL OFFICER
15 years of professional experience in
capital markets as a registered broker
and CPA in commercial asset acquisition
15 years of professional experience in
commercial, fashion, photojournalism
and travel photography
Our
Team
Laura Baalman
CHIEF TECHNOLOGY OFFICER
15 years of software design and
development experience in public
and private sectors
Erick Gibson
PHOTOGRAPHY / VIDEOGRAPHY DIRECTOR
Ana DeLeon
CREATIVE DIRECTOR
Award winning creative designer with
experience in advertising and PR
campaigns for fortune 500 companies
Alex Bair
JOURNEY MANAGER
Screenwriter and webseries producer,
traveler and story-teller of 20+
countries in 4 continents
Enrique Villa
CHIEF EXECUTIVE OFFICER
15 years of professional experience
in registration through USGBC LEED®
building projects exceeding $8.4B
Kate Bryden
CHIEF OPERATIONS OFFICER
Operations manager and building
developer with product values of over
$200M and 2.4M SF of real estate
Bombay Mboma
CHIEF INFORMATION OFFICER
15 years of information technology
experience with emphasis on cyber
security and systems engineering

12. C O N TA C T
E N R I Q U E V I L L A
CHIEF EXECUTIVE OFFICER
Povigy
p: 206-769-7991
Enrique.Villa@povigy.com
222 Bosley Avenue
Suite C2
Towson, MD 21204
K AT E B R Y D E N
CHIEF OPERATIONS OFFICER
Povigy
p: 443-414-7855
Kate.Bryden@povigy.com
222 Bosley Avenue
Suite C2
Towson, MD 21204
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