1. DUE DILIGENCE REPORT
Benjamin J. Garber
18 November 2010
Prepared for BlueTree Capital Group | BlueTree Allied Angels

2. Due Diligence Team
 Kirk Vincent
 David Charlton
 Dwayne Bucko
 Jenny Karlsson
 Jason Matzus
 Ben Garber

3. Company
 Intimate Bridge 2 Conception (Ib2C) is a
medical device company focused on fertility
 Initial sales driven online and through
infomercials
 Ib2C is hoping to raise $1.5MM this round
 CEO, Steve Bollinger
 Market Advisors, Messrs. Swenson & Tovian
 Medical Advisors, Drs. Pelekanos & Hoffman
 Legal Advisors, Foley Hoad LLP

4. Company
 Intimate Bridge 2 Conception (Ib2C) is a
medical device company focused on fertility
 Initial sales driven online and through
infomercials
 Ib2C is hoping to raise $1.5MM this round
 CEO, Steve Bollinger
 NO FEMALE PRO DUCT O R MARKET
ADVISO RS

5. Product
 Focus Touch Kit is a cervical cap devise
featuring a unique delivery method

6. Key Considerations
 No indication of market acceptance
 No prototype or claim of product efficacy
 No Freedom to Operate Study
 Large market potential
 Few competitors

7. Problem
 7.3MM women in the U.S. and 100MM+
worldwide having trouble conceiving
 1.2MM in the U.S. are actively seeking
assistance
 Existing IUI and IVF treatments are costly,
invasive, uncomfortable, and unnatural

8. Solution
 The Focus Touch Kit is:
 Inexpensive at $80 (IUI is $2k and IVF is$20k)
 Do-it-yourself low technology devise; no surgery
 Used within the privacy of your own home
 Reduces stress associated with conception
 Hormone free utilizing natural mechanical
techniques

9. Sales
 BlueTree investment will primarily be allocated
to product and strategy refinement and initial
marketing efforts
 Internet search marketing powered by
GoogleAdwords... later social media, Yahoo,
Bing
 Infomercials supported by GoogleTV

10. Sales
 BlueTree investment will primarily be allocated
to product and strategy refinement and initial
marketing efforts
 Internet search marketing powered by
GoogleAdwords... later social media, Yahoo,
Bing
 Infomercials supported by GoogleTV
 $4.2MMmarketing expense budgeted forfirst
200,000 unit sales represents the lowerbound

11. Forecasts
 Pending 510(k) approval in Q3 2011
 25,500 units IN Q3/Q4 2011 (6,375
customers) for revenue of $2.04MM
 $12.5MM in 2012 to $22.5MM in 2013
 OTC and international launch

12. Forecasts
 Pending 510(k) approval in Q3 2011
 25,500 units IN Q3/Q4 2011 (6,375
customers) for revenue of $2.04MM
 $12.5MM in 2012 to $22.5MM in 2013
 OTC and international launch
 Riskthat sales will not accelerate as
anticipated and Ib2C will need additional
capital potentially diluting BlueTree’s interest

13. Document Review
 Terms offered to BlueTree are same as PLSG
including convertible promissory note and
warrants
 Received $200k from IW and $275k from PLSG
 If the company sells for $20MM, PLSG would
receive $1.55MM for it’s $275k in notes
 PLSG conversion to 450k or 580k shares
based on $4.5MM and $2.5MM valuations

14. Internet Marketing