Part 1 of Engine's SXSW Presentation

1. Texas Comes to Engine
What we learnt at SXSW Interactive 2013

2. SXSW Interactive 2013
- Began life as ‘SXSW Multimedia’ in 1994
- 30,000 delegates now attend more than 1,000 official sessions
- 2,500 speakers over 5 days
- Focus on “creativity, innovation and inspiration”

3. SXSW 2013 - Key Themes

4. The Year of Hardware
 Leap Motion
 Makerbot Digitizer
 Ouya
 Google Glasses

5. Good Ideas Spread
 Access to creativity is greater than ever
 An open internet means good ideas win
 If you have an idea, do something about it
 Resourcefulness always beats resources – you no longer have to be big to
succeed

6. He who cares, wins
 Romero: “Don’t stop until you’re 100% happy with what you’re accomplished”
 Musk: “I want to die on Mars, just not on impact”
 Lorre: “The person in the room shouting the loudest usually wins”
 Belsky: “Nothing extraordinary was ever achieved through ordinary means”

7. Culture is King
 Musk: “People put too much weight on talent and not enough on personality”
 Graham: “A company only values culture if they’re willing to lose money on it”
 Jenkins: “Don’t leave your personal identity at the door”
 Graham: “A strong culture is more than listening to Arcade Fire at work”

8. One Size Doesn’t Fit All
 Karp: “Biggest mistake brands make on social media is using a generic campaign
across all platforms”
 Peretti: “On social media the most effective content is stuff 10% of consumers care
passionately about, not stuff 90% of people find vaguely interesting”
 Inman: “Quality over quantity – the key to success is authenticity”

9. A New Golden Age of Advertising
 The ‘Bored at Work Network’ is incredibly powerful
 Advertisers can get back to telling immersive stories like they used to
 Brands need to understand how to become part of editorial content

10. Maker Culture

11. 2012 2013
Software startups Hardware startups

12. Hardware hackers
• Mixing physical and digital
• Affordable micro-controllers and sensors
• Open source software
• Kickstarter.com
• 3D printing

13. Fruit piano

15. Beyond fruit

16. 3D printing
Bre Pettis – CEO / Founder of MakerBot industries.
Desktop 3D printing - $2,199.00
Replaces mass production with a new localised
personal approach to making things.

17. 3D printing ecosystem
Unveiled the MakerBot Digitizer
Desktop 3D scanner
3 minutes – high quality printable model.

18. 3D printing ecosystem
Retail Store
3D photo booth
Coloured filament

19. 3D printing ecosystem
123D – iPad apps make 3D modeling easy
40,000 things to print on www.thingiverse.com

20. Makies™
The world’s first customisable 3D-printed doll
Shoreditch based MakieLab
Awarded first prize in the Entertainment and
Gaming SXSW awards

21. Outtakes
Should more Agency generated ideas be tested on KickStarter.com?
Should Engine buy a MakerBot?