1. WEEKLY INNOVATION REPORT FEBRUARY
2012 • 3
Vicks® Targets Potential Flu Sufferers BankAmeriDeals Service in Testing NFC-Enabled Front Doors
Vicks® recently took Google's flu Bank of America is currently testing Yale® Locks has produced working
prediction data and created a its new "BankAmeriDeals" service NFC-enabled door locks. While doors
campaign targeted toward possible among its employees. Employees have had NFC (Near Field
flu sufferers. The campaign will see deals on their online Communication) locks for some time
displayed mobile ads in locations statements and then choose the now, they are now being paired with
with high concentrations of the flu. specific ones they want to use. an accompanying mobile app. The
The ads were displayed in mobile These deals will be based on past
app allows users to store multiple
apps such as Pandora and were spending patterns. While at the deal
keys and place them into sets, easily
targeted using the available offering locations, employees will
pay full price; however, at the enabling users to keep office keys
demographic data. Additionally,
beginning of their next billing cycle separate from house keys. The app
Vicks® targeted mothers within a
two mile radius of retail locations employees will see the discount connects to the lock using NFC
that stocked the behind-the-ear amount added back into their technology, which sends a signal
thermometer being advertised. balance. between the phone and the lock to
How would you leverage How would you use existing authenticate the user.
? timely data to deliver the
best experience to your
? behaviors to reward your
consumers?
? How would you use a mobile app
to change an age-old concept?
consumers? READ MORE READ MORE READ MORE
Folding, Shareable Cars Google Launches Public Alerts Impact-Monitoring Devices for the NFL
European governments are Google will now be providing severe An NFL running back will wear a
considering a car sharing system weather alerts to residents of select specially equipped chin strap during
similar to Zipcar. However, unlike U.S. cities using information from this year’s Super Bowl to monitor
Zipcar, these cars will be a new type the USGS, the NOAA and the the impact of the hits he takes
of standardized electric vehicle, as National Weather Service. Users can during the game. The equipment
well as foldable. Not only will they search for weather in their area and will also alert coaches and medics
be ideal for cramped European will be presented with severe when special attention is needed
streets, they will also allow for weather warnings, the level of after a hit. Both the creators and
three of the vehicles to fit into a severity, and the necessary actions the NFL hope this will help educate
single parking space. The creators to stay safe. This new service gives them on how best to protect NFL
of the vehicle stated that they users one place to stay on top of all players from concussions and other
minimized size and were able to add current weather alerts in the U.S. serious injuries.
the folding feature due to the lack
of a gas tank. How could you use public How would you use
? ? ?
How would you use technology
to help solve large-scale information and technology to technology to improve the
transportation problems? provide utility to consumers? safety of sporting events?
READ MORE READ MORE READ MORE
Friday, February 3, 2012