1. 25 Big Ideas for
Connecting Digital
& Physical
@NICOLA_SMITH22

2. 20 Big Ideas for
Connecting Digital
& Physical
@NICOLA_SMITH22

3. We build too many walls
and not enough bridges.
Isaac Newton

6. IN-HOME IN-STORE OUT OF HOME
Computer Mobile
Billboards
Tablet Touchscreens
Mobile
Mobile Kiosks
Projection Mapping
Connected TV Storefronts
Kiosks
Print POP Signage
DOOH Screens
Connected Products/Appliances Tablet
Print
Gaming Devices Mobile Wallet

7. The 3 C’s
CONTENT - Brands are now content creators and curators;
different interaction points offer opportunities for different types of
content
CUSTOMIZATION - Personalization of content and messaging
can help to create relevant connections; the more relevant, the more
impactful
CONTEXT - What are the circumstances in which it makes the
most sense for users to interactive with your brand or messaging?

8. IN-HOME

9. #1 INTERACTIVE PRINT ADS

11. #2
ONLINE VIDEO CAN PROMOTE PHYSICAL
CONTENT

13. #3
EXPERIMENT WITH DIGITAL PAPER

15. #4
TURN DIGITAL ASPIRATION INTO REAL
WORLD INSPIRATION

17. #5
EXTEND YOUR 30 SECOND SPOT INTO
THE DIGITAL SPACE

19. #6
FROM PHYSICAL CATALOGUE TO MOBILE
PURCHASE

21. IN-STORE

22. #7 THE NEW ROLE OF RETAIL

24. #8
POP-UP STORES FOR ECOMMERCE

26. #9
AUGMENT THE DRESSING ROOM
EXPERIENCE

28. #10
DIGITAL “LIKES” = REAL WORLD
INFLUENCE

30. #11 INSTANT “BUY AND TELL”

31. haul |hôl| (noun; verb)
a testimonial video, or the act of creating a video
that shows off a new purchase; this can be the
purchase of a product or service, and is generally
shared via social media:
she was so stoked with her fabulous new eye
makeup, she couldn’t wait to haul it.

32. #12 ENABLE SLACKTIVISM

34. OUT OF
HOME

35. #13
AUGMENT THE REAL WORLD

37. #14
CHECK-IN TO REAL WORLD REWARDS

39. #15
LOCATION, LOCATION, LOCATION

41. #16
VIRTUAL SHOPPING IN PHYSICAL SPACES

43. #17 REAL WORLD “LIKING”

45. EMERGING

46. #18
ONLINE CREATIVITY = REAL WORLD
PRODUCTS

48. #19
PHYSICAL OBJECTS CONTROL DIGITAL
CONTENT

50. #20
PERSONALIZATION THROUGH 3D
PRINTING

53. Take Aways
• Build bridges
• One size does NOT fit all
• Context should drive execution
• Tailor execution to user expectation
• Provide unique utility or experiences
• Reserve budget for experimentation and exploration

54. THANK YOU!
@NICOLA_SMITH22

55. #21
CONNECTIVITY DRIVES UTILITY

57. #22
TURN PHYSICAL SPACES INTO DIGITAL
EXPERIENCES

59. #23
USE DIGITAL TO HELP CUSTOMERS
LOOK INSIDE

61. #24
THE OTHER “MOBILE” DEVICE

63. #25
GAMING CAN SOLVE REAL WORLD
PROBLEMS