A $50 Billion Opportunity: The Future of Marketing
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The document summarizes Engauge's 10th Annual Conference which was held on January 13, 2011. It discusses opportunities in digital media spending and advertising, Engauge's history and services, and statistics on digital media trends. Key points include a $50 billion opportunity gap between media time spent and ad spending, Engauge's acquisition history and product development, and small but growing percentages of digital media consumption and advertising budgets.
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A $50 Billion Opportunity: The Future of Marketing
- 1. Gridley’s 10th Annual Conference 01.11.2011 Thursday, January 13, 2011
- 2. $50 Billion Opportunity Media Time Spent vs. Ad Spend 26% 12% PRINT Source: Morgan Stanley Thursday, January 13, 2011
- 3. $50 Billion Opportunity Media Time Spent vs. Ad Spend 26% 16% 12% 9% PRINT RADIO Source: Morgan Stanley Thursday, January 13, 2011
- 4. $50 Billion Opportunity Media Time Spent vs. Ad Spend 39% 31% 26% 16% 12% 9% PRINT RADIO TV Source: Morgan Stanley Thursday, January 13, 2011
- 5. $50 Billion Opportunity Media Time Spent vs. Ad Spend 39% 31% 28% 26% OPPORTUNITY GAP 16% 12% 13% 9% PRINT RADIO TV INTERNET Source: Morgan Stanley Thursday, January 13, 2011
- 6. History of Engauge 06 06 07 07 08 10 February 2006 Halyard partners with February 2007 Halyard acquires Direct Impact August 2007 Halyard acquires TenUnited December 2007 Engauge acquires Streamright March 2008 Engauge acquires Spunlogic January 2010 Engauge Created Product Stan Rapp to pursue marketing model Creates Engauge Development Group next generation marketing model Thursday, January 13, 2011
- 7. Leveraging creativity and technology Leading independent agency Leader in social networking Digital Innovation Group (DIG) Next generation marketing technology development Thursday, January 13, 2011
- 8. 3.7 Million Fans Fan Count Doubled in 2010 1.2 Million Reservations Thursday, January 13, 2011
- 9. Create Develop transformational ideas that connect brands and people. Thursday, January 13, 2011
- 10. Innovate Move beyond the ordinary to do what’s never been done before. Thursday, January 13, 2011
- 11. Relate Create real meaning in the lives of consumers – and growth for your brand. Thursday, January 13, 2011
- 12. Engauge Thursday, January 13, 2011
- 13. In his weekly Campaign Spotlight, New York Times advertising columnist Stuart Elliott features Engauge’s newly launched campaign for Van Gogh BLUE. Our “We must think of brands within the context of consumer culture. It’s the only way to spur relationship-building Work conversations.” - David Grzelak, executive director of brand planning at Engauge. Nationwide’s bottom line in NASCAR is booming, according to a story in USA Today. Engauge’s campaign drives results. Thursday, January 13, 2011
- 14. “Rapid growth and development of social technology was making it possible for Engauge to be a total engagement company,” Rick Milenthal, CEO Our Profile In an essay published in Sky Delta magazine, New York Times columnist Stuart Elliott explores our post-Mad Men era of advertising and today’s agencies, like Engauge, who are leading the way. The DMA transformation is missing its most vitally needed element — a name change that reflects what marketers must grasp to survive and prosper…” - Stan Rapp, chairman Thursday, January 13, 2011
- 15. In this Q&A with Direct Marketing News, Scott Hildebrand argues it’s time to find tools to measure social media and... Our Advertising Age has recognized Chick-fil-A as a runner-up in its annual Model ranking of best marketers and Engauge’s innovative social campaign. Thanks to the age of the Internet, reaching a consumer directly and personalizing that experience has had a major revitalization. Thursday, January 13, 2011
- 16. Total Engagement Brief distributed to clients, prospects and influencers on a bi-monthly basis. Our Thinking Why mobile check-in apps may be the future of location-based marketing. Testing one brand, a team of anthropologists surveys 100 homes, asking inhabitants questions such as, “When you’re drinking flavored coffee, how do you see yourself?” Thursday, January 13, 2011
- 17. Create. Innovate. Relate. Thursday, January 13, 2011
- 18. Thursday, January 13, 2011
- 19. Small Numbers Big Numbers Thursday, January 13, 2011
- 20. 3% The small gap between consumer time spent on TV vs. the Internet. 26% The media spending gap between online and television advertising. Thursday, January 13, 2011
- 21. 3 hours In 2009 consumers spend 3 hours watching video on the internet. 650% Americans viewed 650% more online video in 2010 than the previous year. Thursday, January 13, 2011
- 22. 4 years Within four years, more people will regularly access the Internet from a mobile device than a PC. 5 billion 5 billion cell phones are activated worldwide. Thursday, January 13, 2011
- 23. $1B Mobile ad spending grows 80%, to hit $1 billion in 2011. $450B $450 billion total global ad spend, US $1B spend is not even half of a half of the 1% of total global ad spend. Thursday, January 13, 2011
- 24. 1% A 99% opportunity. Only 1% of coupons are distributed online. Yet online coupons account for nearly 5% of all coupons redeemed. 60% 60% of online consumers now search for deals digitally before shopping. Thursday, January 13, 2011
- 25. 6% A mere 5.9% of marketing budgets was spent on social media in 2010. 17.7% This will triple to 18% in just five years. Thursday, January 13, 2011
- 26. On January 15, 2011 download your copy: engauge.com/2011-digital-outlook The ENGAUGE 2011 Digital Outlook Thursday, January 13, 2011
- 27. Rick Milenthal CEO, Engauge www.rickmilenthal.com rmilenthal@engague.com Thursday, January 13, 2011
- 28. Engauge leverages creativity and technology to develop transformational ideas that connect brands and people. Thursday, January 13, 2011