Ema 20110207 social media for events v03
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Op 7 februari was Engagement Media te gast bij de EMA Society, dé Vereniging van Corporate Event Managers van België.
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Ema 20110207 social media for events v03
- 1. Social Media forevents @ EMA
- 2. 2 Antal de Waij Geboren 30 B.G. Actief opInternet sinds 1994 Managing Partner Engagement Media BV Social Media Strategie & OnlineCommunity Management
- 3. Engagement Media 1 2 3 Consultancy & Policy Online Community Management Social Media Services Social Media Strategie Concepting Social Media Guidelines Social Media Activation Webcare Customer Service Social Media People Social Media Education Social Media Meetups Social Media Scan Social Media Concepts Social Media Mix Mediaplanning Social Media Guidelines Storytelling Platform Development Community Building Content Creation Social media Activation Social Customer Service Webcare Werving, Selectie & Detachering Community Managers Social Media Training LinkedIn Workshop Twitter Workshop Webinar
- 4. 4
- 5. Vormen van Social MediaEnorme diversiteit aan type content 5 Blog PPT Audio Film White-paper Pers-bericht Foto Case
- 6. 6
- 7. 2010 7
- 8. Wie was persoonlijkheid van het jaar 2006? 2007 2004 2005
- 9. Person of the Year 2006
- 10. We live in an ATTENTION Economy
- 11. Were TIME is… http://www.flickr.com/photos/lwr/60496147/sizes/l/
- 12. … the new CURRENCY.
- 13. While (potential) customers use TOOLS…
- 15. … to be engaged into online MEDIA
- 16. We tend to talk more and louder to get attention.
- 17. But people only buy stuff from BRANDS…
- 18. …or persons they really TRUST.
- 19. From people that are AUTHENTIC…
- 20. …and LISTEN to what they have to say.
- 21. Media usage is changing from the masses to...
- 22. ... highly fragmented social media.
- 23. reach You need to reach out to your audience.. http://www.flickr.com/photos/30235101@N06/3344044448/
- 24. In a different and engaging way.
- 25. How…?
- 26. FromEvent to Community Management Community Post Live Pre 26
- 27. … by making RELEVANT CONVERSATION
- 28. You will create FANS
- 29. Who will be happy to support you …
- 30. …with new product ideas…
- 31. …co-creation…,
- 32. …or visit your Event
- 33. Just do NOT waste their time
- 35. Change From Broadcast To Permission From aggressive sales to humbleness From outbound Marketing to Inboud Marketing ...to permission.
- 36. 36 Social media = slow media
- 37. 37 Sohow do you ENERGIZE yourevent?
- 38. 38 Er is een strategie nodig http://relnetyx.com/cms/images/stories/strategie.jpg
- 39. 39 Een geïntegreerde aanpak met timing
- 41. Social Media en doelstellingen 41 Klanten Base Social Media Prospects Onderhoud Leads Awareness Storytelling Social networks Reputationmngmt Webcare CommunityMngt
- 42. Marketing Funnel
- 43. 43
- 44. Belevenisketen 44 Urge Find Buy Enjoy Recommend Search Select Anticipate Remember Return European Centre for the ExperienceEconomy, London Business school
- 46. 46 Bring your story online and build a brand http://www.flickr.com/photos/silentstories/3152941018/sizes/l/
- 47. 47 Once upon a time...
- 48. 48 Today we still tell stories http://www.flickr.com/photos/40668303@N02/3742931704/
- 49. 49
- 50. Urge tips 1 Vertel een verhaal 2 Kies relevante vormen (tekst, beeld etc,) 3 Realiseer veel links voor betere vindbaarheid
- 51. Awareness 51 Urge Search
- 52. 52 Fish were the fish are!
- 53. Consequences for everybody (Chris Anderson, Wired Magazine Editor in Chief en writer of the book The Long Tail) “Your brand is what Google says it is, not what you say your brand is.”
- 54. Maak je evenement overál vindbaar! 54
- 56. Maak je eventoverál vindbaar! 56
- 57. 57
- 58. 58
- 59. 59
- 60. Search tips 1 Search Engine Optimalisatie en Advertising 2 Meer bezoekers? Gebruik Sociale netwerken als Facebook en LinkedIn om je Event bekend te maken 3 Meld je vooral aan op bestaande Event platforms
- 61. Awareness 61 Urge Find Search
- 62. 62
- 63. 63
- 64. 64
- 65. Tookitforconnecting & sharing the message 65
- 66. Find tips 1 Fish were the fish are dus ook Mobiel 2 Maak een ‘kit’ voor meer verspreiding 3 Meld je vooral aan op bestaande Event platforms
- 67. Consideration 67 Urge Find Search Select
- 68. 68 Transparancy
- 69. Vergelijking van bureaus 69
- 70. Vergelijk van leveranciers 70
- 71. 71
- 72. 72
- 73. Select tips 1 Gebruik visueel aantrekkelijk materiaal 2 Bekijk de criteria waarop bezoekers kunnen beoordelen 3 Arrangementen als prijsstrategie
- 74. Consideration 74 Urge Find Buy Search Select
- 75. 75
- 76. 76
- 77. 77
- 78. Buy tips 1 Zoek samenwerking met meerdere betaalplatforms 2 Fish were the fish are 3 Bevestig elke handeling
- 79. Action 79 Urge Find Buy Search Select Anticipate
- 81. 81
- 82. 82
- 84. Facebook 84
- 85. Anticipate tips 1 Maak alles deelbaar naar socialnetworks 2 Personaliseer 3 Faciliteer subgroepen of pre-bijeenkomsten
- 86. Action 86 Urge Find Buy Enjoy Search Select Anticipate
- 87. 87 Tijdens het EVENT
- 89. Doen! 89
- 90. 90 Social Networks go Mobile
- 91. 91 Het grootsteapp platform in 2012
- 92. Integration of Mobile event apps Community Tijdens het evenement
- 93. A live Twitter stream provides a unique tool to bring together the live and online or mobile audience/participants. Tweetstreamwith #hashtag
- 95. 95 For who is notthere!
- 96. 96
- 97. Enjoy tips 1 Geef #hashtags mee in alle communicatie vooraf 2 Maak digitale wereld onderdeel van je LIVE event 3 Faciliteer via Online Community Manager 4 Betrek mobiele applicaties
- 98. Loyalty 98 Urge Find Buy Enjoy Search Select Anticipate Remember
- 100. Sharing AudioLast.fm SHARING AUDIO Ad the songs you like to your profile and share your music taste. Discover new artists and songs with the help from other fans with similar profiles Its radio that learns you what you like and gets better
- 101. 101
- 102. Remember tips 1 Faciliteer gesprekken tussen personen 2 Informeer community leden over nieuw materiaal 3 Upgrade naar e-mail nieuwsbrief of sociaal netwerk NEW
- 103. Loyalty 103 Urge Find Buy Enjoy Recommend Search Select Anticipate Remember
- 104. “Word of mouth is now a public conversation, carried in blog comments and customer reviews.” Context of conversations is changing 104 (Chris Anderson, Wired Magazine Editor in Chief en writer of the book The Long Tail)
- 105. 105 Rate
- 106. 106 Rank
- 107. 107
- 108. 108 Recommend
- 109. 109
- 110. Recommend tips 1 Vraag feedback, dat toont betrokkenheid 2 Laat ook negatieve berichten toe, wees niet selectief 3 Maak feedback ‘shareble’ ? Just ASK!
- 111. Loyalty 111 Urge Find Buy Enjoy Recommend Search Select Anticipate Remember Return
- 112. Content categories 112 Copyright Engagement Media BV
- 113. Be AUTHENTIC…
- 115. 115 Have
- 116. 116 Be passsionate Be Passionate
- 117. 117 AskQuestions
- 118. SayThankyou 118 Say…
- 119. 119 Explain
- 120. 120 Be helpful
- 121. 121 Be funny
- 122. 122
- 123. 123
- 124. Loyalty tips 1 Be Engageingthrouhcommunity management 2 Aanbod voor vroeg boekers (nextevent) 3 Upgrade naar andere middelen
- 125. People talk about your brand every day, right now and tomorrow, whether you like it or not.
- 126. 126 Some people love your brand
- 128. 128 Don’tbescared
- 129. 129 Dank u voor uw aandacht Meer weten? Zie slideshare antal @ engagementmedia.nl Twitter.com/antaldewaij CU online!
- 130. 130 More info? E-mail us antal@engagementmedia.nl
- 131. 131 0650 871 600