Social Media as a Leadership Paradigm Shift
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#Lederskolen, BI Stavanger 2. mars 2012. Social media as a leadership tool.
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Social Media as a Leadership Paradigm Shift
- 2. I hope today is one of those days you look back on in 5 – 10 years and think WOW!!
- 3. Social Media will completely redesign how your organization works – and how you lead.
- 4. …it might take 20 years…
- 5. …but it is coming.
- 6. #lederskolen
- 7. Social Media as a Leadership Tool
- 9. Question:
- 10. What does ‘’Social Media as a Leadership Tool’’ mean to you?
- 11. Can’t live without it Nice tool; we stay in Pretty touch. useless, Don’t really. like it. Don’t Waste of time. like it. Don’t get it.
- 12. ‘’…I don’t really know….’’
- 13. Social Media Adoption Path Value Nervous Listening Experimenting Connecting Fully integrated Ambivalence Unconnected Leadership experiments spring applies up everywhere governance and 100 across the business enlightened social brand management to extract more value 0 Phase 0 Phase 1 Phase 2 Phase 3 Phase 4
- 16. …both your biggest threat… …and your biggest opportunity.
- 17. Facebook will completely challenge your business model.
- 19. But that’s not the topic for today.
- 20. Social Media - and social enterprise mass collaboration software - as a Leadership Tool
- 22. should we use social media?
- 24. What is it, really?
- 25. Social media is an idea , not a tool.
- 26. Social media has little to do with technology
- 27. Social media is an idea , not a tool.
- 28. An idea…. More open True knowledge-driven organization A culture of sharing More adaptive organization More transparent More collaborative Increasing autonomy More personally connected Better information
- 29. Management 2.0
- 33. Social media will radically change your very idea of leadership.
- 34. …and you will no longer need 50 % of your managers.
- 40. G-leadership
- 48. Open
- 49. Sorry, we don’t distribute slides. We give out paper copies only.
- 53. Open
- 60. Open
- 65. Can you even imagine this being open…?
- 66. Salary My Performance review Leadership score: 86 Leadership ranking: top 5 % Followers: 4400
- 67. …So even more people could pick her when they choose their own boss.
- 69. Open
- 70. Some of the consequences when you truly implement Social media.
- 72. E-mail today….
- 74. …the best we have, but not very efficent.
- 75. ‘’We have no use for social media. It’s a waste of time’’ - Manager, 2012
- 76. “It’s a great invention but who would want to use it anyway?” - U.S. President , Rutherford B. Hayes, after a demonstration of Alexander Bell’s first telephone, 1872
- 77. ‘’My children use Facebook…. But it has no value in the workplace’’ - Manager, 2012
- 78. “This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.” - Western Union Company internal memo, 1876
- 79. ‘’We don’t need this social media. We have e-mail’’ - Manager, 2012
- 80. ‘’The Americans have need of the telephone, but we do not. We have plenty of messenger boys.” - Sir William Preece, Chief Engineer, British Post Office, 1878
- 82. ‘’There has been opposition to every innovation in the history of man, with the possible exception of the sword’’ — Benjamin Dana
- 84. Technology plattform A menu of choices
- 97. Social Media Adoption Path Value Nervous Listening Experimenting Connecting Fully integrated Ambivalence Unconnected Leadership experiments spring applies up everywhere governance and 100 across the business enlightened social brand management to extract more value 0 Phase 0 Phase 1 Phase 2 Phase 3 Phase 4
- 98. But, social media should not be managed as an IT effort (alone). - Bradley & McDonald, 2011
- 99. The first step is redefining your own idea of your personal leadership.
- 100. Changing your leadership paradigm
- 101. Employees expect social Collaborati Access to culture on Leadership Platform Blended freedom Relationships
- 103. Can you see your company on a completely open, transparent, social plattform?
- 104. ‘’…society is only at a starting point of a new management model’’ - Bradley & McDonald, 2011
- 105. Management 2.0
- 106. Today we are only seeing the tip of the iceberg for social media and change. - Bradley & McDonald, 2
- 107. 20 years….
- 108. So what can you do?
- 109. 1. Start your Twitter today 2. Move your team or project to Yammer, Chatter or Facebook 3. Experiment, experiment 4. Draw up a roadmap for social technologies in your organization. Leadership – culture – collaboration - IT
- 111. Curious to learn more?
Editor's Notes
- There are two major ways that organizations are responding to social media in 2012:There are those who are experimenting with a social media channel strategy. They have been busily tinkering in social media over the past few years deploying apps and Facebook pages. The monstrous valuation of Facebook seems to ratify the social space as the must-be-in marketing channel. Other brands are committed to connecting social to all parts of their business, convinced it delivers value today and will pay out big dividends over time. Facebook may still be important but it is but one platform in a larger strategy. These brands want to transform how they do things. Brands like IBM have steadily been applying social media collaboration capabilities internally and reaping the benefits of operations and innovation excellence. Brands like Ford have been building brand advocacy from a growing community of supporters and increasing customer and brand value at the same time.
- There are two major ways that organizations are responding to social media in 2012:There are those who are experimenting with a social media channel strategy. They have been busily tinkering in social media over the past few years deploying apps and Facebook pages. The monstrous valuation of Facebook seems to ratify the social space as the must-be-in marketing channel. Other brands are committed to connecting social to all parts of their business, convinced it delivers value today and will pay out big dividends over time. Facebook may still be important but it is but one platform in a larger strategy. These brands want to transform how they do things. Brands like IBM have steadily been applying social media collaboration capabilities internally and reaping the benefits of operations and innovation excellence. Brands like Ford have been building brand advocacy from a growing community of supporters and increasing customer and brand value at the same time.
- What employees expect and can accomplish via social exceeds organizations ability to manageA millennial workforce expects platform freedom. They laugh in the face of blocked Facebook or YouTube access as they whip out their smart phones. And they expect to use their own devices, not the 7 year old computers on their desks Horizontal collaboration challenges the hierarchical structure of most modern businesses. This is the common human behavior that social media enablesEmployees expect to have some regular, informal access to leadership. Whether as a twitter follower or a hallway conversation. Star chamber management teams are quickly becoming an anachronism. The separation between professional and personal relationships is falling away. We are just as likely to be communicating with a client or business partner via Facebook as a college friend.