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Mobile OS, Platforms and Adoption Trends
    Avinash Birnale
    VP Technology & Head, Mobility Division


    Endeavour Regional Mobility Conference
    Bangalore, India
    31st Oct, 2012
Endeavour Software Technologies © 2012
Agenda
    1.0   Mobile OS and Platforms landscape, adoption trends
    2.0   MDM Comparison
    3.0   MEAP Comparison
    4.0   Cross Platform Application Development Frameworks




Endeavour Software Technologies © 2012
Enterprise Mobility Unleashed
                                                                                                 Mobility Trends and Impact:
 Floodgates are open, are you riding the wave?                                                   -   Mobile Platforms and device will
                                                                                                     consolidate in next 2 years (Apple and
 -    Organizations are embracing Enterprise Mobility.
                                                                                                     Google continue to dominate)
 -    It’s the de-facto expectation and not a “nice-to-have”. Mobility is not just about being
                                                                                                 -   BYOD (Consumerization of IT) to stay
      mobile!
                                                                                                     here as MDMs and MAMs mature
 -    Is Mobility just an add-on? Will it bring fundamental change to your business?
                                                                                                 -   Integrated professional, personal
 -    Do you have a strategy and vision in place? Have you validated your vision and                 experience
      strategy, roadmap for mobility?                                                            -   Mobility is enabling better
 -    The game is Personal – mobility accommodates you!                                              Communication and Collaboration
                                                                                                 -   Reimagine business with social
                                                                                                     mindset
                                                                                                 -   Changing Nature of work
                                                                                                 -   The Mobile Market will look very
                                                                                                     different in next 3 years – platforms
                                                                                                     shall borrow features from each
                                                                                                     others
                                                                                                 -   Mobile Strategy, Roadmap and
                                                                                                     Vision is must - for CxO as well as
                                                                                                     Line Managers


Endeavour Software Technologies © 2012
Mobile Trends


 Mobile Trends




Endeavour Software Technologies © 2012
Mobile Trends


 Mobile Trends




Endeavour Software Technologies © 2012
1.0 Mobile OS and Platform Landscape, Adoption Trends


 Interesting facts about mobile!




Endeavour Software Technologies © 2012
1.0 Mobile OS and Platform Landscape, Adoption Trends


 Interesting facts about mobile!




Endeavour Software Technologies © 2012
1.0 Mobile OS and Platform Landscape, Adoption Trends


 Interesting facts about mobile!




Endeavour Software Technologies © 2012
1.0 Mobile OS and Platform Landscape, Adoption Trends


 Mobile Platform Adoption Trends




Endeavour Software Technologies © 2012
Enterprise Mobility Challenges


 The Tough Part
 -    Technology is not the only challenge! Although poses very difficult
      choices to be made.
 -    Change the thinking - think Mobility not as add-on but as core to your
      business.
 -    What is the impact on Software Applications Business Model because of
      mobility trend?
 -    How are the emerging concepts like BYOD, Middleware and Mobility
      Architectures impacting access to corporate information?
 -    Where is Mobility already been accepted? Where are the new frontiers?
 -    How to achieve
      Security, Deployment, Management, Maintenance, Compliance?
 -    Enable perfect Mobile marriage with Cloud!
 -    Every Enterprise is Unique! What Works for others, may not work for
      us!




Endeavour Software Technologies © 2012
1.0 Mobile OS and Platform Landscape, Adoption Trends


 Mobile OS Landscape
 Mobility is already mainstream in many small, medium and large enterprises.

 No clear winner - the current market shares and trends suggest that there is
 no clear winner platform yet! iOS, Android and Mobile web are head to head
 in majority of the verticals!

 Connectivity is no more a bottleneck! Mobile Broadband (4G) is being
 deployed faster than any other networks from past!


                                     Highlights
                                     - iOS is a stable, popular OS
                                     - Android is gaining ground rapidly
                                     - Windows Phone, Windows 8 is
                                        still a dark horse
                                     - BlackBerry OS 10 does not have
                                        much hopes


Endeavour Software Technologies © 2012
1.0 Mobile OS and Platform Landscape, Adoption Trends


 Mobile OS Platform Features comparison




Endeavour Software Technologies © 2012
2.0 MDM Platforms


 Mobile Device Management Platforms
         1.   Sybase Afaria
         2.   AirWatch
         3.   Boxtone
         4.   Mass360
         5.   Good
         6.   MobileIron
         7.   RIM BES, MobileFusion
         8.   AppBlade
         9.   And many more

         For a detailed comparison of all the available options in the market, visit
         http://www.enterpriseios.com/wiki/Comparison_MDM_Providers




Endeavour Software Technologies © 2012
2.0 MDM Platforms


 Mobile Device Management Platforms



                                         MDM Changes in a year!

                                         Gartner Magic Quadrant -
                                              2011 to 2012




Endeavour Software Technologies © 2012
2.0 MDM Platforms


 MDM Platforms
 Product Rating Chart
 Parameters Rated

         -    Device Diversity
         -    Policy Enforcement
         -    Security and Compliance
         -    Containerization
         -    Inventory Management
         -    Software Distribution
         -    Administration and Reporting
         -    IT Services Management
         -    Network Service Management
         -    Delivery Model




Endeavour Software Technologies © 2012
3.0 MEAP Platforms


 Mobile Enterprise Application Platforms

        1.   Sybase Unwired Platform (SUP) by SAP & Sybase
        2.   SAP’s Net weaver (Prior to Sybase Acquisition)
        3.   MobileIron Virtual Mobile Platform by MobileIron
        4.   Verio’s Mobility Platform by Verio (earlier Antenna Mobile)
        5.   IBM Worklight
        6.   Kony Solution’s KonyOne Platform
        7.   RhoMobile
        8.   Syclo MEAP
        9.   And many more…

        Refer - http://www.gartner.com/technology/reprints.do?id=1-1AAJYX9&ct=120427&st=sb

        For more detailed comparison on major players and features, download this whitepaper -
        http://www.techendeavour.com/?option=com_est&view=details&id=15&Itemid=415




Endeavour Software Technologies © 2012
3.0 MEAP Platforms


 Mobile Enterprise Application Platforms



                                         MEAP Changes in a year!

                                         Gartner Magic Quadrant -
                                              2011 to 2012




Endeavour Software Technologies © 2012
3.0 MEAP Platforms


 MEAP to MADP (Mobile Application Development Platform) transition
     Evaluation Criteria                                                         Findings

     -   Device/OS platform support                                              -   MEAP are now turning into MADP
     -   Platform TCO                                                            -   Not just an enterprise applications integration
     -   Application sophistication                                                  platform but Rapid Application Development
     -   IDE and tooling                                                             Tools
     -   Management and security                                                 -   No Clear Winner - A lot of options available but
     -   Application integration                                                     none are capable to be called “leaders”
     -   Native client                                                           -   SUP, Syclo and Antenna are featured in the
     -   Cloud and hosting                                                           leader quadrant by Gartner
     -   Packaged mobile applications and templates
     -   Architectural flexibility

                                                 MEAP/ MADP is must but think if you need one off-the-shelf or a custom built for you?




Endeavour Software Technologies © 2012
4.0 Cross Platform Application Development Frameworks

 What is Cross-Platform App Development Frameworks?
 •    A platform or framework that enables design and development of mobile application in “do-it-once-deploy-on-many”
      principle
 •    Develop applications using provided SDK once and deploy it on multiple mobile devices of different OS
 •    For example, build for iOS and install on Android, Blackberry etc.
 •    Based on hybrid or HTML5 like technologies
 •    Generally embeds its runtime libraries in the application installer to run on mobile OS sandbox
 •    The examples of such framework include
        •    Adobe PhoneGap
        •    Adobe Mobile Framework
        •    Sencha Touch
        •    Applecerator Titanium

        Visit www.techendeavour.com whitepapers section for details on some of the major cross-platform application development frameworks
        and tools.

Endeavour Software Technologies © 2012
Thank you!   Avinash Birnale
                                                      (VP Technology and Head, Mobility Division)




                                                      USA: +1 512 464 1218
                                                      UK: +44 77 4763 7159
                                                      India: +91 80 4288 5500

                                                      tcg@techendeavour.com
                                                      www.techendeavour.com
 References
 -   Endeavour
 -   Gartner Papers
 -   Vision Mobile Info graphics


Endeavour Software Technologies © 2012

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Mobility Trends

  • 1. Mobile OS, Platforms and Adoption Trends Avinash Birnale VP Technology & Head, Mobility Division Endeavour Regional Mobility Conference Bangalore, India 31st Oct, 2012 Endeavour Software Technologies © 2012
  • 2. Agenda 1.0 Mobile OS and Platforms landscape, adoption trends 2.0 MDM Comparison 3.0 MEAP Comparison 4.0 Cross Platform Application Development Frameworks Endeavour Software Technologies © 2012
  • 3. Enterprise Mobility Unleashed Mobility Trends and Impact: Floodgates are open, are you riding the wave? - Mobile Platforms and device will consolidate in next 2 years (Apple and - Organizations are embracing Enterprise Mobility. Google continue to dominate) - It’s the de-facto expectation and not a “nice-to-have”. Mobility is not just about being - BYOD (Consumerization of IT) to stay mobile! here as MDMs and MAMs mature - Is Mobility just an add-on? Will it bring fundamental change to your business? - Integrated professional, personal - Do you have a strategy and vision in place? Have you validated your vision and experience strategy, roadmap for mobility? - Mobility is enabling better - The game is Personal – mobility accommodates you! Communication and Collaboration - Reimagine business with social mindset - Changing Nature of work - The Mobile Market will look very different in next 3 years – platforms shall borrow features from each others - Mobile Strategy, Roadmap and Vision is must - for CxO as well as Line Managers Endeavour Software Technologies © 2012
  • 4. Mobile Trends Mobile Trends Endeavour Software Technologies © 2012
  • 5. Mobile Trends Mobile Trends Endeavour Software Technologies © 2012
  • 6. 1.0 Mobile OS and Platform Landscape, Adoption Trends Interesting facts about mobile! Endeavour Software Technologies © 2012
  • 7. 1.0 Mobile OS and Platform Landscape, Adoption Trends Interesting facts about mobile! Endeavour Software Technologies © 2012
  • 8. 1.0 Mobile OS and Platform Landscape, Adoption Trends Interesting facts about mobile! Endeavour Software Technologies © 2012
  • 9. 1.0 Mobile OS and Platform Landscape, Adoption Trends Mobile Platform Adoption Trends Endeavour Software Technologies © 2012
  • 10. Enterprise Mobility Challenges The Tough Part - Technology is not the only challenge! Although poses very difficult choices to be made. - Change the thinking - think Mobility not as add-on but as core to your business. - What is the impact on Software Applications Business Model because of mobility trend? - How are the emerging concepts like BYOD, Middleware and Mobility Architectures impacting access to corporate information? - Where is Mobility already been accepted? Where are the new frontiers? - How to achieve Security, Deployment, Management, Maintenance, Compliance? - Enable perfect Mobile marriage with Cloud! - Every Enterprise is Unique! What Works for others, may not work for us! Endeavour Software Technologies © 2012
  • 11. 1.0 Mobile OS and Platform Landscape, Adoption Trends Mobile OS Landscape Mobility is already mainstream in many small, medium and large enterprises. No clear winner - the current market shares and trends suggest that there is no clear winner platform yet! iOS, Android and Mobile web are head to head in majority of the verticals! Connectivity is no more a bottleneck! Mobile Broadband (4G) is being deployed faster than any other networks from past! Highlights - iOS is a stable, popular OS - Android is gaining ground rapidly - Windows Phone, Windows 8 is still a dark horse - BlackBerry OS 10 does not have much hopes Endeavour Software Technologies © 2012
  • 12. 1.0 Mobile OS and Platform Landscape, Adoption Trends Mobile OS Platform Features comparison Endeavour Software Technologies © 2012
  • 13. 2.0 MDM Platforms Mobile Device Management Platforms 1. Sybase Afaria 2. AirWatch 3. Boxtone 4. Mass360 5. Good 6. MobileIron 7. RIM BES, MobileFusion 8. AppBlade 9. And many more For a detailed comparison of all the available options in the market, visit http://www.enterpriseios.com/wiki/Comparison_MDM_Providers Endeavour Software Technologies © 2012
  • 14. 2.0 MDM Platforms Mobile Device Management Platforms MDM Changes in a year! Gartner Magic Quadrant - 2011 to 2012 Endeavour Software Technologies © 2012
  • 15. 2.0 MDM Platforms MDM Platforms Product Rating Chart Parameters Rated - Device Diversity - Policy Enforcement - Security and Compliance - Containerization - Inventory Management - Software Distribution - Administration and Reporting - IT Services Management - Network Service Management - Delivery Model Endeavour Software Technologies © 2012
  • 16. 3.0 MEAP Platforms Mobile Enterprise Application Platforms 1. Sybase Unwired Platform (SUP) by SAP & Sybase 2. SAP’s Net weaver (Prior to Sybase Acquisition) 3. MobileIron Virtual Mobile Platform by MobileIron 4. Verio’s Mobility Platform by Verio (earlier Antenna Mobile) 5. IBM Worklight 6. Kony Solution’s KonyOne Platform 7. RhoMobile 8. Syclo MEAP 9. And many more… Refer - http://www.gartner.com/technology/reprints.do?id=1-1AAJYX9&ct=120427&st=sb For more detailed comparison on major players and features, download this whitepaper - http://www.techendeavour.com/?option=com_est&view=details&id=15&Itemid=415 Endeavour Software Technologies © 2012
  • 17. 3.0 MEAP Platforms Mobile Enterprise Application Platforms MEAP Changes in a year! Gartner Magic Quadrant - 2011 to 2012 Endeavour Software Technologies © 2012
  • 18. 3.0 MEAP Platforms MEAP to MADP (Mobile Application Development Platform) transition Evaluation Criteria Findings - Device/OS platform support - MEAP are now turning into MADP - Platform TCO - Not just an enterprise applications integration - Application sophistication platform but Rapid Application Development - IDE and tooling Tools - Management and security - No Clear Winner - A lot of options available but - Application integration none are capable to be called “leaders” - Native client - SUP, Syclo and Antenna are featured in the - Cloud and hosting leader quadrant by Gartner - Packaged mobile applications and templates - Architectural flexibility MEAP/ MADP is must but think if you need one off-the-shelf or a custom built for you? Endeavour Software Technologies © 2012
  • 19. 4.0 Cross Platform Application Development Frameworks What is Cross-Platform App Development Frameworks? • A platform or framework that enables design and development of mobile application in “do-it-once-deploy-on-many” principle • Develop applications using provided SDK once and deploy it on multiple mobile devices of different OS • For example, build for iOS and install on Android, Blackberry etc. • Based on hybrid or HTML5 like technologies • Generally embeds its runtime libraries in the application installer to run on mobile OS sandbox • The examples of such framework include • Adobe PhoneGap • Adobe Mobile Framework • Sencha Touch • Applecerator Titanium Visit www.techendeavour.com whitepapers section for details on some of the major cross-platform application development frameworks and tools. Endeavour Software Technologies © 2012
  • 20. Thank you! Avinash Birnale (VP Technology and Head, Mobility Division) USA: +1 512 464 1218 UK: +44 77 4763 7159 India: +91 80 4288 5500 tcg@techendeavour.com www.techendeavour.com References - Endeavour - Gartner Papers - Vision Mobile Info graphics Endeavour Software Technologies © 2012

Hinweis der Redaktion

  1. The Top Challenges – Securing Corporate Information Systems.Security is not only at airports!Integrating mobile technologies, Apps with other Enterprise Information Systems (EIS).Diversity of devices (BYOD) – Supporting different mobile devices and platforms.Cost – major contributor recurring is telecom expenses.Control – personal use of corporate assets.Training and Enablement – business is not as usual anymore.Right Deployment Architecture and
  2. The Top Challenges – Securing Corporate Information Systems.Security is not only at airports!Integrating mobile technologies, Apps with other Enterprise Information Systems (EIS).Diversity of devices (BYOD) – Supporting different mobile devices and platforms.Cost – major contributor recurring is telecom expenses.Control – personal use of corporate assets.Training and Enablement – business is not as usual anymore.Right Deployment Architecture and
  3. The Top Challenges – Securing Corporate Information Systems.Security is not only at airports!Integrating mobile technologies, Apps with other Enterprise Information Systems (EIS).Diversity of devices (BYOD) – Supporting different mobile devices and platforms.Cost – major contributor recurring is telecom expenses.Control – personal use of corporate assets.Training and Enablement – business is not as usual anymore.Right Deployment Architecture and
  4. Evaluation CriteriaDevice/OS platform support — The range of target devices, OSs and peripherals supported by the MADP, especially smartphone and tablet support.Platform TCO — The total cost of building, deploying, managing and enhancing applications, including the cost of the platform, required infrastructure, professional services and staff time, plus any associated client or network costs.Application sophistication — Clients often look to match the look, feel and capabilities of the best commercially developed applications on each platform.IDE and tooling — Requirements management, "what you see is what you get" (WYSIWYG) UI editors, code authoring and debugging, source code control, configuration management, quality and testing tools. Many clients look for Eclipse IDE integration.Management and security — The ability to manage and secure applications and data on mobile devices, including private app store support.Application integration — Integration to enterprise back ends for data, content and transactions, and integration with external services for in-application billing, advertising services, etc.Native client — The ability to publish applications to app stores, run in disconnected mode and access native device capabilities, such as cameras.Cloud and hosting — Whether the solution can be deployed in a hosted or cloud model.Packaged mobile applications and templates — Prepackaged software or code that cuts the time to deploy typical applications customized for the client's needs.Architectural flexibility — The ability to support Web, hybrid and native application deployment models, because no single model is ideal for all applications.
  5. RhoMobile offers Rhodes, which is an open-source framework based on Ruby. This permits the developer to create native apps, spanning over a stunning range of OS’ and smartphones. The OS’ include Android, Windows Mobile, Symbian, iPhone and RIM, which pretty much covers it all.The framework supplied by RhoMobile is such that you only need to code once. This code can be used to build apps for most of the major smartphones. Native apps are great for working with available hardware, so your job gets done with ease, speed and accuracy.RhoMobile also offers developers RhoHub, which is a hosted development environment, and RhoSync, which can be employed as a standalone server to keep all the app data current on the users’ handhelds.PhoneGap, which won great acclaim at Web 2.0 Expo San Francisco’s 2009 Launch Pad event, is an FOSS environment that allows developers to create apps for Android, Palm, Symbian, BlackBerry, iPhone, iTouch and iPad devices. This platform uses standard web development languages such as HTML and JavaScript.PhoneGap allows the developer to work with device hardware features such as accelerometer, GPS/location, camera, sound and much more.PhoneGap additionally offers an Adobe AIR app and also online training courses to help the developer access native API’s and build mobile apps on its own platform.The Titanium Development Platform from Appcelerator, which incidentally has a formidable fan following in Twitter, aids the development of native mobile, tablet and desktop apps via web programming languages such as HTML, PHP, JavaScript, Ruby and Python. It now powers over a 1,000 native apps per month. The best thing about Titanium is that if gives users easy access to over 300 APIs and location information.Additionally, Appcelerator also offers customizable metrics for actions and events. Apps can be totally hardware-based and all app data can be stored either in the cloud or on the device.MoSync, yet another FOSS multi-platform mobile app dev SDK tool, is based on standard web programming. This SDK offers the developer integrated compilers, libraries, runtimes, device profiles and other useful tools. While support for JavaScript, PHP, Ruby, Python and such other languages is planned, MoSync now includes Eclipse-based IDE for C/C++ programming.MoSync offers support for several types of OS’, including Windows Mobile, Android, Symbian, Moblin and even a mobile Linux distro. Support for the iPhone OS and BlackBerry will be coming soon, after the release of MoSync 2.4.WidgetPadis a collaborative, open-source environment for development of smartphone apps. This program uses standard web technologies, such as JavaScript, HTML5 and CSS3.Included in this platform are source code editing, collaboration, debugging, project management, versioning and distribution. WidgetPad, which is now in private beta, can be used to create apps for the iOS, Android OS and WebOS.Whoop - This one, though not really a top tool, is interesting. Whoop confidently states that they are “The one-stop mobile app publishing platform for non-developers”. Even if you are not a developer, you can still get some cross-formatting done with Whoop.Of course, we cannot guarantee that your product will have the same glossy look as those of your geeky coder counterparts, but Whoop is still definitely worth more than just a look.The Whoop Creative Studio is basically a WYSIWYG editor that lets you easily drag and drop mobile app elements onto it, to achieve desired effects. What is more, you can even export your app in many formats, depending on the OS, including Windows Mobile, BlackBerry, Android, iPhone and more.