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Community and Global Visibility: Influencer Marketing on a Global Scale
- 1. Community and Global Visibility Mark Miller, Senior Storyteller, @EUSP
- 2. Mark Miller, @eusp Senior Storyteller
- 4. My SharePoint Destinations International Montreal Ottawa Toronto Birmingham, UK London Nottingham, UK Dubai Sydney Canberra, AU Wellington, NZ Philippines Beijing Shanghai Switzerland France Uruguay Argentian Chile Antarctica United States Virginia Michigan Florida Denver New York City San Francisco Los Angeles Washington DC Baltimore Philidelphia Boston
- 5. Agenda A case study in marketing to the global SharePoint Community
- 6. The “Five” Step Process 1 2 3 4 5
- 7. The purpose: Raise awareness, build trust, develop relationships, in order to… sell
- 8. The theory: Trust based selling.
- 9. Why YOU want to build community
- 10. A Brief History Global 360, EndUserSharePoint
- 11. The Company
- 13. The Solution
- 14. The Outcome
- 15. The Outcome July 2011 $260,000,000 OpenText acquires Global 360
- 16. The Five Step Process How We Did It 1 2 3 4 5
- 18. Find your market influencers 2
- 19. Align with the “Big Dog” 3
- 20. Drive activity around your story 4
- 21. Make everyone a marketer 5 After
- 22. And now… the rest of the story
- 23. Create Your Story What are you REALLY about? 1
- 24. “If you own the story… you get to write the ending.” ― Brené Brown
- 25. “What is the REAL story?” Apple | Zappos | Amazon
- 29. Seriously… what is YOUR story? It is NOT about the technology
- 30. Find Your Market‟s Influencers Influencer50 Project 2
- 31. The Influencer Metamorphosis The Influencer landscape has changed considerably over the past decade, Key influencers are no longer an easily targeted single group.
- 32. Who are the Influencers?
- 35. Influencer Campaign 1 Learn who the influencers are. Don’t guess. 3 2 Create an Influencer Plan. Corporate Wide. 4 Embrace individuals. Engage their passions. Track and monitor regularly. Re-audit in 12 months.
- 37. Outcome Received global visibility through external blog posts, articles and mentions on other sites Global 360 received exponential increase in number of hits to site
- 38. You have a story. You have an audience. Now what?
- 39. Align with a “Big Dog” 3
- 42. National Relationship Treat like a major client
- 43. Drive Awareness and Activity Create value for everyone 4
- 44. Drive Awareness: External Sites
- 45. Drive Awareness: Digital Destinations
- 48. Drive Activity: Trade Shows
- 49. Drive Activity: Web Casts
- 52. Drive Activity: Response to Survey
- 53. Make everyone a marketer Engage the entire company 5
- 54. Everyone is a Marketer IOS Maintenance Accounting Order Fulfillment
- 55. Email Signature Best Regards, Mark Miller, Social Media and Community Strategist PS: Have you hear the sad, true story of „Ira the Invoice‟? Recent Speaking Engagements -- Dubai, United Emirates -- Africa - Johannesburg|Cape Town|Nairobi -- South America - Argentina| Uruguay |Chile -- Antarctica (Yes, Antarctica!) -- Canada – Montreal | Toronto -- UK – London | Birmingham | Nottingham -- USA - San Francisco| Boston | New York | Washington DC | Denver -- Southeast Asia - Beijing | Hong Kong |Singapore | Ho Chi Minh City | Manila -- Sydney, Australia | Wellington, New Zealand
- 56. Personal Note “Thank you for saving a life today.” -- Personal note on bill to hospital
- 57. Summary
- 58. The “Five” Step Process 1 2 3 4 5
- 60. Find your market influencers 2
- 61. Align with the “Big Dog” 3
- 62. Drive activity around your story 4
- 63. Make everyone a marketer 5 After
- 64. Now, it‟s your turn.
- 65. Community and Global Visibility Mark Miller, Senior Storyteller, @EUSP
Hinweis der Redaktion
- Community and Global Visibility: A Case Study in Marketing to the SharePoint EcosystemMark Miller, @EUSP,NothingButSharePoint | EndUserSharePointPhoto by Michael Noel
- About the Presenter“I help companies create strategic plans to gain global visibility for their products and services through the use of social media tools , online community building and relationship development.” – Mark Miller, @EUSPMark Miller, Senior Storyteller, is recognized internationally for weaving engaging tales to simplify the explanation of complex, technological solutions. He is a serial community builder, participating in the creation of global online communities such as NothingButSharePoint, EndUserSharePoint and NothingButBranding. Mark travels internationally from his home in New York City, speaking on the building of community, methods for using social media to engage an online audience, the uses of SharePoint for enterprise level collaboration, and the future of productivity. His most recent excursion with the “Sharing the Point” team found him in Africa, stopping in Johannesburg, Cape Town, Nairobi , Dar es Salaam, Zanzibar and the summit of Mt. Kilimanjaro.
- NothingButSharePoint: https://www.nothingbutsharepoint.com/Pages/default.aspxEndUserSharePoint: https://www.nothingbutsharepoint.com/sites/eusp/Pages/default.aspx
- I have spoken throughout the world at major SharePoint conferences as well as to small, local enthusiast groups.
- Debbie and Mark
- Ira the Invoicehttp://www.youtube.com/watch?v=RCIK7RsYBKs
- Start with “Why” not “What”http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.htmlStart at 3:17…Start with “Why” not “What”
- http://www.youtube.com/user/Global360PersonaBPM
- Derek WeeksMany speaking engagementsRefreshed every yearConstant participation and growth
- Hear the sad, true story of Ira the Invoice
- Ira the Invoicehttp://www.youtube.com/watch?v=RCIK7RsYBKs
- Community and Global Visibility: A Case Study in Marketing to the SharePoint EcosystemMark Miller, @EUSP,NothingButSharePoint | EndUserSharePointPhoto by Michael Noel