Learn how to effectively use webinars as a marketing tool for your business. Find out about tips that can help you ramp up your digital marketing efforts and meet new customers and clients. Become a thought leader and increase brand awareness by offering your expertise for free via webinars. Invite target leads, industry professionals and others that you want to push your message to and give them something of value to entice them to join your session. Learn about what platforms you can use to host webinars, how to attracts viewers, and much more.

1. Using
webinars
as a
marketing
tool
@
enveritasgroup

2. Why
webinars?

3. Industry Expert
•
Rather than pitching and selling
to your customers, you are
offering value and increasing
their knowledge
•
Paints you as an expert and
lends credibility to the products
and services you offer

4. Lead Generation
•
Include lead generation
questions in sign-up form
(just ask for phone, email,
name & company)
•
Send follow up
newsletters that offer
value like free advice
in a white paper

5. Announce Events,
Products, etc.
•
Announce new product/event in
webinar (make sure you weave
this in without too much
promotion)
•
No cost, can reach thousands of
people

6. How
do I host a
webinar?

7. Knowledge &
Passion
•
•
Offer useable, interesting content
Be knowledgeable and
passionate
By doing these things, you create
value for yourself and your
company.

8. For example:
This infographic
shows how
knowledge and
statistics can help
your case

9. Step 1: Audience
•
Create an audience via social
media, a blog, e-newsletters, etc.
•
What does your audience want?
•
Offer a free white paper
download/other incentive to
sign up

10. Step 2: Planning
•
Practice, practice, practice
•
Time yourself
•
Use more images than text
•
Write an outline (no script, so you
don’t sound robotic/scripted)

11. Step 3: Begin
•
Be on the call 30 minutes early
•
Remind users that the webinar will
start soon and to be ready to take
notes/ask questions
•
Invite them to ask questions DURING
the webinar
•
Have an initial slide with webinar
title and twitter handle

12. Step 4: End
•
Tell your audience that there is
a special discount, giveaway, or
download at the end
•
Answer questions

13. Hosting
platforms

14. ZipCast
•
•
•
•
•
SlideShare’s webinar platform
$19/month (SlideShare Pro account)
Simple and very easy to use
No limit to attendees
Can see audio, slides, or video of
presenter

15. MeetingBurner
•
•
•
•
Clean interface
Easy to use
Can use Paypal
to collect payments
Can record & upload webinars
to social media
www.meetingburner.com

16. AnyMeeting
•
•
•
Free
Include a survey in sign-up
Con: includes ads in sign-up
form
www.anymeeting.com

17. Google+ Hangouts
•
•
•
Free, need to download an app
Many online tutorials
Most people have gmail and a
Google+ profile

18. In short…
Webinars are a great marketing
tool with lots of great benefits and
proven ROI.
Take advantage of them!
enveritasgroup
EnveritasGroupContentMarketing