Informe elaborado por Hurun sobre las últimas tendencias de viaje de los chinos de mayor poder adquisitivo.

19. TURNING NEW MONEY INTO OLD
15
The Shangri-La is once again chosen as the most popular hotel brand by Chinese HNWIs and the Hilton remains second favourite. The Peninsula,
who were 5th last year, have risen to 3rd. The Sheraton, Park Hyatt and the Four Seasons have all increased in popularity compared to last year.
On the Hurun Rich List 2012, Wang Jianlin of
Wanda Group is the largest owner of international brand
five star hotels in China. At present, Wanda Group has
more than 50 hotels open or under construction. There
are also several entrepreneurs on the Hurun Rich List
2012 who own companies that have five or more hotels.
They are Deng Hong of Chengdu Exhibition Center, Xu
Rongmao of Shimao Group, and Zhang Li of R&F
Properties.
*Index calculations: Based on the percentage of preference from those interviewed. Score is out of 100, the
higher the score, the higher the degree in popularity.
Shangri-La
Hilton
Peninsula
Sheraton
Grand Hyatt
The Ritz-Carlton
Park Hyatt
Mandarin Oriental
Four Seasons
Marriott
100
76
73
64
61
58
57
56
50
47
Chinese HNWIs’ Preferred Hotel Brands TOP 10
Hotel Media Expenditure TOP 10
Hotel Index
Source: The Chinese Millionaire Wealth Report 2012
Hilton
Sheraton
Shangri-La
Intercontinental
Marriott
Westin
Club Med
Sofitel
The Ritz-Carlton
Kempinski
Total
45
30
26
22
18
15
12
11
8
7
194
There are four luxury hotel brands whose media investment is over 20 million RMB,
with Hilton spending the most. Generally speaking, print media is the dominant media
type in the luxury hotel industry. Apart from exposure on print media, Hilton,
Inter-Continental and Westin also used out-of-home media. Ritz - Carlton focused more
on the internet, accounting for 19% share of its total media investment.
Hotel Media Expenditure (CNY Million)
China’s Largest Owner of 5 Star Hotels
Wang Jianlin (Chairman Wanda Group)
Luxury Hotel Brand Best New Arrival
Wanda Hotels & Resorts
Hurun Best of the Best Awards 2013
Source: Hurun Report Chinese Luxury Consumer Survey 2013

24. Part 5:
Top Travel Destinations among
China’s Wealthy Consumers
20
Last year’s top 4 Chinese domestic destinations held on to their
rankings this year, led by Sanya and HK respectively and followed by
Yunnan and Tibet. Tibet has seen a marked increase in preference, now
listed as a preferred choice by 23.9% of Chinese HNWIs, up from 17.3%
in 2012. Xiamen and Sichuan both made the top 10 this year, up from
11th and 13th respectively the year before.
Source: Hurun Report Chinese Luxury Consumer Survey 2013
Sanya
Hong Kong
Yunnan
Tibet
Hangzhou
Xinjiang
Macau
Xiamen
Sichuan
Qingdao
47.7%
38.0%
28.1%
23.9%
17.2%
15.5%
15.3%
14.9%
13.0%
11.1%
Region Popularity
Source: Hurun Report Chinese Luxury Consumer Survey 2013
France
US
Singapore
Switzerland
UK
Italy
Australia
Dubai
Germany
Maldives
Japan
Canada
Korea
Thailand
New Zealand
34.0%
33.8%
26.5%
23.1%
22.2%
20.9%
19.4%
17.1%
16.2%
13.9%
13.5%
12.6%
12.0%
11.1%
10.9%
Region Popularity
In a repeat of the previous year, France and the US are still the most
popular international travel destinations. Australia dropped from third to
seventh place, falling out of the Top 3 where it had comfortably sat for three
successive years. The London Olympic Games has presumably had an
impact on the popularity of the UK, which has jumped from 13th in 2011 to
5th place. Among Chinese billionaires, the UK is even more popular and is
ranked 3rd, with a 31.5% preference score. Germany and Italy made the
Top 10, meaning that half the list is made up of European countries.
“It’s interesting to see how different the travel aspirations between north and south HNWI Chinese
can be, with trips to Japan and Korea featuring strongly for Shanghainese, but hardly at all for those from
Beijing who are much more driven by destinations in Europe and the US.”
– Paul Hicks, CEO of GHCasia, leading PR agency in Asia specializing in travel and hospitality.
Luxury holiday home ownership among China’s wealthy is up to
57%, with overseas holiday home ownership at around 32%. Among
billionaires, domestic holiday home ownership is at a giant 79% and
international holiday home ownership is at 50%.
Sanya remains the most popular place to buy a holiday home in
Greater China. The popularity of Hong Kong is on the rise, with 13%
owning a home there and Australia is the most popular place for Chinese
millionaires to own an overseas holiday home.
Sanya, HK and Yunnan Continue
to be the Hot Travel Spots for
Chinese Luxury Travelers
Preferred International
Luxury Destinations
among Chinese Luxury Consumers
Preferred Domestic Luxury Destinations
Preferred International Luxury Destinations

26. Country/Region Popularity
Chinese Tourist Spending Patterns
Chinese Tourists Outspend Russians, Japanese and Americans Combined
According to Statistics from Global Blue
Source: Global Blue statistics on Chinese traveler’s tax free shopping spending 2012
1
2
3
4
5
6
7
8
9
10
China
Russian Federation
Japan
Indonesia
US
Thailand
Brazil
Taiwan
Switzerland
Malaysia
24%
16%
4%
4%
3%
2%
2%
2%
2%
2%
Chinese shoppers are for the third consecutive year ranked No 1 in terms of spending
on tax free shopping, representing 24% of all tax free shopping purchases made
within Global Blue. Chinese shoppers now outspend Russians, Japanese and
Americans combined.
Global Tax Free Shopping (By Nationality) TOP 10
22
Galeries Lafayette Haussmann, France