A presentation shown at the Communication by Mr. Elias Aad for the Smart SMB event held at Murooj Rotana Dubai last May 21, 2008 organized by Emirates Computers and sponsored by Cisco & 3M.

2. UNIFIED
COMMUNICATIONS
OVERVIEW
PRESENTER’S NAME:
Elias N. Aad
Technical Sales Support Engineer

3. COMMUNICATIONS ENVIRONMENT
WHAT’S AFFECTING THE WAY WE WORK?

4. COMMUNICATIONS ENVIRONMENT > 21st CENTURY BUSINESS IMPERATIVES
Anytime,
Anywhere
Access &
SPEED & AGILITY
Availability
required to be competitive
Blurring of
CONTINUITY & COMPLIANCE Collaborative
Work &
Communities
no longer nice to haves
Free Time
FLEXIBILITY
INNOVATION
is a key driver of business performance
Travel /
GREEN BUSINESS PRACTICE Built-in
Commuting
Resiliency &
business practices becoming mainstream
Reduction Compliance
Programs
NEW WORK & COMMUNICATIONS MODEL

5. COMMUNICATIONS ENVIRONMENT > GLOBAL TRENDS DRIVING BUSINESS CHANGE
GLOBAL MOBILE VIRTUAL
CONNECTION
COMPLEXITY

6. COMMUNICATIONS ENVIRONMENT > A NEW WAY TO COMMUNICATE
EFFECTIVE
MORE EFFECTIVE
WAY TO
CONDUCT BUSINESS
TRULY
COLLABORATIVE
ENVIRONMENT
WITHOUT BORDERS
COLLABORATIVE
AN OPEN SOLUTION
THAT WORKS IN YOUR
CURRENT ENVIRONMENT
OPEN

7. SECURE
VIDEO
VOICE & UNIFIED MESSAGING
E-MAIL / CALENDAR
BUSINESS PROCESS
ENDPOINTS
COMMUNICATIONS ENVIRONMENT > FRAMEWORK
MOBILITY
PRODUCTIVITY
IP NETWORK
PRESENCE / IMs
TELEPHONY SERVICES
CONFERENCE / COLLABORATION
CONTACT CENTER
BUSINESS TRANSFORMATION

8. COMMUNICATIONS ENVIRONMENT > COMMUNICATIONS VALUE CHAIN
CONNECT INTEGRATE OPTIMIZE TRANSFORM
Web 2.0
Unified user
experience Enabling global
Simplified
teams
infrastructure Simplified Rich
Reduced transport
management
costs Media interaction Federated, real-time
Business Value
business processes
Improved resiliency Uniform security & Rich mobile
authentication experiences
Collaborative
Communities
Unified Communications
Data, Video & Voice Convergence
Ubiquitous Infrastructure
Evolution of Communications

9. COMMUNICATIONS ENVIRONMENT > COMMUNICATIONS VALUE CHAIN
Contextual and persistent communications
TRANSFORM
Role-based policy and preference options
Web 2.0
Connect within and across companies (B2B) Enabling global
teams
Broad and deep mobility functionality
Federated, real-time
Business Value
Seamless, rich-media content and interactions business processes
Integrated application services and components Collaborative
Communities
Unified Communications
Data, Video & Voice Convergence
Ubiquitous Infrastructure
Evolution of Communications

10. COMMUNICATIONS ENVIRONMENT > TRANSFORMING BUSINESS PROCESSES
DESIGN BUILD SELL SERVICE
Speed—Time to Market, Sales Cycle
Knowledge Worker Productivity
Enhanced Customer Intimacy & Service
Anytime, Anywhere Collaboration
Operational Efficiency
Reduced Costs
Business Services Business Benefits
Business Processes

11. CISCO UNIFIED
COMMUNICATIONS SYSTEM
A MORE PERSONAL & EFFECTIVE WAY TO COMMUNICATE

12. CISCO UNIFIED COMMUNICATIONS
SMALL TO MEDIUM MEDIUM SIZED ENTERPRISE
BUSINESS OR BRANCH
Complete communication Centralized IP telephony
All-in-One solution with mobility and call-processing solution.
communication solution messaging for companies
for small business. with 500 or fewer Meets any need—from
employees. telecommuters, mobile
Affordable call-processing workers, and distributed
Centralized IP telephony call-
system available inside offices to the largest
processing solution for
enterprise.
Cisco access routers for greater than 500 employees.
small businesses and
Innovative and robust
enterprise branch Innovative and robust
features.
offices. features.
FLEXIBLE CALL CONTROL OPTIONS
INCREASED SOPHISTICATION & CHOICES FOR GROWTH

13. CISCO UNIFIED COMMUNICATIONS
EFFECTIVE & SECURE
Threats are everywhere (eavesdropping, impersonation, etc..)
Voice & Data Communication Protection
CERTIFIED SECURE
Security from the network to the phone.
Everything is secure without requiring multi-vendor
integration efforts

14. CISCO UNIFIED COMMUNICATIONS
1 Be productive using any device with a single number.
NUMBER
REALTIME WORK ON THE GO Seamlessly pass calls between devices.
BE EVERYWHERE AT ONCE
Single Voice Mailbox
Extend capabilities to business users - anytime, anywhere.

15. MAKE EVERYONE MORE EFFICIENT
CISCO UNIFIED COMMUNICATIONS
Cisco Unified IP Phone Cisco Unified IP Phone
7970G/7971G-GE 7985G
Cisco Unified Video
Advantage
Cisco Unified
Cisco Unified IP Phone
Personal Communicator
7960G/7961G/7961G-GE
Cisco Unified IP Phone Cisco IP Communicator
7940G/7941G/7941G-GE
Cisco Unified Wireless
IP Phone 7920/7921G
Cisco Unified
Personal Communicator
Cisco Unified IP Phone
7931G
Cisco Unified IP Phone 7906G/
7911G

16. CISCO UNIFIED COMMUNICATIONS > INCREASE PRODUCTIVITY
INCREASE
CISCO UNIFIED
EFFECTIVENESS
PERSONAL
COMMUNICATOR
CISCO UNIFIED FOR MAC
CALL CONNECTOR
FOR MS OUTLOOK
SAVE ON
ANYTIME EXPENSES
SINGLE
ANYWHERE
UNIFIED
ANY DEVICE
INTERFACE
CISCO UNIFIED
MOBILE
COMMUNICATOR
CISCO UNIFIED
PERSONAL
COMMUNICATOR
ACCELERATE
DECISION MAKING

17. CISCO UNIFIED COMMUNICATIONS PRESENCE & INSTANT MESSAGING
REDUCE COSTLY LEVERAGE PRESENCE, IMPROVE
COMMUNICATION AVAILABILITY, CONTEXT COMMUNICATION
DELAYS & MODALITY SUCCESS RATES

18. CISCO UNIFIED COMMUNICATIONS > RETAIL CASE EXAMPLE
UNIFIED COMMUNICATION CLIENTS AND PRESENCE
IMPROVING OUT OF STOCK RESOLUTION
!
COLLABORATION
LOCATE KEY PARTIES -
OOS ALERT STOCK RESTORED
WITH KEY INDIVIDUALS -
PRESENCE INDICATOR
CLICK TO CALL,
CONFERENCE
CUSTOMER SM’s ARE MORE INCREASED SALES,
SATISFACTION PRODUCTIVE REDUCED COSTS

19. CISCO UNIFIED COMMUNICATIONS > RETAIL CASE EXAMPLE
FULLY INTEGRATED VOICE, WEB & VIDEO CONFERENCING
REMOTE MEETINGS AS NATURAL AS FACE-TO-FACE
CAPABILITIES
RICHNESS OF USER EXPERIENCE
SPEEDY PROJECTS, INCREASED SALES CONFERENCING SAVINGS
FASTER DECISIONS & WORK EFFECTIVENESS AND SIGNIFICANT ROI

20. CISCO UNIFIED COMMUNICATIONS > MANUFACTURING CASE EXAMPLE
CONFERENCING
REDUCES TIME TO MAKE
DECISIONS & SOLVE PROBLEMS
Supplier Designer V
Riyadh, Saudi Arabia
V
Contract Manufacturer
V Doha, Qatar
V V
V
V
OEM Engineer
Dubai, UAE
OEM Engineer
Abu Dhabi, UAE

21. CISCO UNIFIED COMMUNICATIONS
UNITY
FOR
EXCHANGE
UNITY
FOR
DOMINO
RESPOND FASTER
VOICEMAIL, UNIFIED MESSAGING & INTEGRATED, MESSAGING OPTIONS

22. CISCO UNIFIED VIDEO CONFERENCING
UNIFIED VIDEO STRUCTURE
TRADITIONAL
VIDEO MULTIPARTY
CONFERENCING VIDEO
SD & HD CONFERENCING
RICH MEDIA
CONFERENCING
MULTIPOINT
TELEPRESENCE

23. REAL BENEFITS OF UNIFIED
COMMUNICATION
INDUSTRY RESEARCH & CUSTOMER SUCCESS STORIES

24. REAL BENEFITS OF UNIFIED COMMUNICATIONS
USERS / ACTUAL BENEFITS NON-USERS / EXPECTED BENEFITS
Enhanced
Productivity
Simplified
Communications
Easier to
prioritize
important
REALITY EXCEEDS EXPECTATIONS

25. REAL BENEFITS OF UNIFIED COMMUNICATIONS
SUBWAY REINVENTS BUSINESS PROCESSES

26. REAL BENEFITS OF UNIFIED COMMUNICATIONS
SUBWAY REINVENTS BUSINESS PROCESSES

27. THE CISCO ADVANTAGE

28. THE CISCO ADVANTAGE
Over 10 million Cisco Unified IP phones shipped
Over 7.0 million unified messaging seats
Over 1.0 million contact center agents
EXPERIENCE
200,000+ Cisco Unified MeetingPlace licenses
Over 48,000 UC customers
More than 70% of Fortune 500 use Cisco Unified
Communications

29. THE WHOLE SOLUTION
THE CISCO ADVANTAGE
PORTFOLIO
FINANCE ORDERING
Quick, Flexible Options Simplifying Choice
SUPPORT CHANNELS
Cost-effective, specialized Specialized Programs
IMPLEMENTATION
Standards-based operability or trade-in for complete solution

30. THE CISCO ADVANTAGE
Deploy solutions on time, on budget
Provide a consistent services approach and
delivery across the entire network
1 2
Receive strong systems integration and
ongoing operational support
COLLABORATIVE SUPPORT,
COMPOUNDED VALUE

31. CISCO PARTNERS

32. CISCO PARTNERS
Best qualified partners in the industry
ENSURING YOUR SUCCESS Specialized to meet your unique needs
TOM
CUSADE
M
Full range of services

33. CISCO PARTNERS
EMIRATES COMPUTERS
Specialized expertise
PARTNERSHIP
Customer satisfaction focus
Ability to deliver complete network solutions
Ability to deliver service and support
Training
Qualified personnel on staff
Proven success

34. CISCO PARTNERS
Reduce operating expenses
Faster ROI
Easy-to-use, easy-to-administer
EMIRATES COMPUTERS
+ CISCO Complete end-to-end solution
Leadership in IP communications
Superior investment protection

35. CISCO PARTNERS
Enhance the way every department
within your organization does business
Enable effective interactions with
virtual teams all over the world
SUMMARY
HOW CAN A CISCO UNIFIED
Work on-the-go in real-time...as if you
COMMUNICATIONS SOLUTION
were everywhere at once
HELP YOUR BUSINESS?
Make everyone more efficient and
highly productive
Reduce costs; improve TCO
Continuously innovate and quickly
adapt to changes increasing business
agility

36. THANK YOU.