1. Friends Forever Poster

2.  The poster shows a close up of what we would
assume to be the main protagonist in the film. The
faint shadow of the young girl in the eye in the
close up makes the audience think that something
could have happened to her, intriguing audience
and making them ask questions as to why it is
there. This creates the horror atmosphere just from
looking at the poster. As there is very little text on
the poster this shifts the main focus onto the image
of the young female character showing that she will
play a significant role within the film.

3.  The poster does not contain that much text on it, only
the crucial and needed information is included to provide
some detail for the audience. The title of the film, the
name of the main actor in the film, the tag line ‘Do you
believe in ghosts?’ and the main characters names. As
there is hardly any detail on the poster this also
emphasises the fact that there is something spooky about
the film as it is not wanting to let the audience know too
much about the film. By using the same font for all of
the text, which looks like it has been scratched on, it
adds continuity throughout the poster and a brand
identity for the film itself.

4.  The colour scheme for the poster is very basic
, different shades of grey, blacks and white.
These colours have connotations of something
mysterious and evil, which is creating the horror
theme throughout the production. The only use
of colour is the faint shadow of the girl in the
main girl’s eye. This is used to show that she is
different from the main girl, not necessarily
meaning that she is good. She is wearing red
which also has connotations to evil.