1) The survey provided generally positive feedback on Off The Record magazine, with over half of respondents saying they would buy it. 2) Respondents were mostly within the target age range of 13-25 and split evenly between male and female. 3) Areas like music selection, imagery, and layout received favorable comments, though some felt the text was too small. 4) The cover, masthead, and house style were described positively overall while maintaining consistency, though some wanted bolder colors. 5) Minor issues were identified like price, contents page structure, and clarity of layout that could be improved, but overall feedback supported the magazine concept.

1. Survey analysis
Emily Spencer

2. Question 1 & 2
I’m very glad that I received a high number of Would you buy Off The
people who would buy my magazine. I believe Record?
this shows that this shows my magazine 33%
appeals to many people. This is very positive
feedback. Yes
67%
No
If so, why is this?
My type of music
From nearly half of the reason
10% why people would buy my
10%
Imagery magazine is music shows that I
45%
managed to appeal to my target
20% Looks interesting audience, also as 20% said it looks
15% interesting shows I used the
Use of colour
feedback from my first
Interesting stories questionnaire and has worked.

3. Question 3, 4 & 5
How old are you? Half of people who took my survey were my
15%
target audiences age which is good. However I’m
13 - 19 also pleased that quite a large amount were older
50%
35% 19 - 25 as it shows a variety of ages looked and responded
25+ to my magazine.
Are you Male or
Over half of the people who took my survey were Female? 45%
females, again I am pleased with this because my
artist is female and they can relate to her. However I
Male
am also pleased that just under half were males and 55%
my feedback uses a range of males and females. Female
How fair do you think the
price is? Just under half of my feedback thought the price
was fair, this is good as it shows they are willing
20% 35% to pay this price. A fair amount thought it was
Very Fair
45% Fair very fair which is even better. However 20%
thought it was unfair, this may lead to be
Unfair decreasing the price slightly

4. Question 6 & 7
What other magazines does The feedback to question seven was varied
this remind you of? which is positive as it shows my magazine isn’t
15% similar to one particular magazine. The highest
10% Kerrang magazines were Kerrang and Q! Which is again
35% useful as they were my inspirations and were I
Q!
5% had a few ideas from.
15% 20% Uncut
Revolver What music do you think the
readers of Off The Record listen
to?
All the feedback here is positive 5% Rock
as most of the answers were the
genre of music I was using. As my 10% 15% 35% Metal
magazine varied in bands with Screamo
slightly different genres the 20% Heavy metal
15%
feedback reflects this.
Indie
Pop/ Rock

5. Question 8 & 9
What asects of Off The Record The feedback was very varied for question
interest you? eight which is good as it shows many aspects
Images
of the magazine interests my audience. I’m
10% Music glad I used a variety of aspects of the
25% Band feedback reflects the positivity of using
15% them.
Article
10%
20% Competition What aspects could be changed
10% 10%
Gigs to interest you more?
Reviews More images
Question nine has positive and negative Brighter
feedback, although I have a fairly high amount 35% 20% colours
saying nothing needs to be changed there a 10% More cover
quite a few things that participants thought 15%
20% lines
could be changed. These may need reviewing.
More bands
Nothing

6. Question 10 & 11
If you like OTR what other forms of Nearly half of my feedback said they
entertainment do you enjoy? enjoy live gigs, this is good because my
magazine has reviews of live gigs.
10%
10% Tv/Movies However different forms of entertainment
20% were mentioned so I may feature them
Live gigs throughout my magazine.
15%
PC games/ X-box
45% Other
I didn't like OTR
What words best describe this
magazine?
Good
The feedback for question eleven is also
very varied, this is a good thing though as 25% 25% Rubbish
the thoughts for my magazine are Amazing
different, most of the feedback is positive Interesting
20%
but 20% was negative. This may need to
10% 10% Boring
be reviewed.
10% Other

7. Question 12 & 13
I took a picture of some of the feedback from
question twelve. This is because again it was
very varied but mostly positive. Other
feedback said that it was interesting, colours
were nice and consistent throughout the
magazine. Some people thought the text was
a little too small so this may be something I
need to change.
What area's work best?
The feedback again was varied for question 5%
Image
thirteen but only 5% of people though that
nothing worked within the magazine. I am very 25% 25% Layout
pleased with this as my audience found that a 15% Text
30%
lot of areas within the magazine worked, this is
Design
positive and shows my magazine reflects other
magazines. None of it

8. Question 14 & 15
What area's don't work?
Feedback for question fourteen was again
very good, over half of the responses said
10% Image that there was nothing that didn’t work.
15% However image, layout, design and text had
Layout
small percentages saying that they didn’t
60% 5% Text work, I may create a survey asking why this
Design is but generally most things work well.
10%
None of it
Does the cover catch
your attention?
Most responses stated that the cover catches
peoples attention which is great feedback, this 20%
is exactly what I aimed to do using my first Yes
survey feedback. There is a small percentage 80% No
which says it doesn’t catch peoples attention
which may be something I need to work on.

9. Question 16 & 17
How is the singer represented? Feedback is good and varied for
question sixteen which means
10% my singer comes across
Cool
20% 30% interestingly. All the things I
Interesting aimed to do whilst taking my
15% Fun photo shoot was accomplished.
25%
Happy
Rock and Roll
Is the text clear? Too much/not
enough?
The text is something I need to work on
according to my feedback. Some people
thought it was unclear and not enough. 20% 40% Clear
However quite a lot of responses said it Unclear
was enough and clear, however I will 30% Enough
10%
still look at it as it is a problem that
Not enough
occurs occasionally throughout this
surveys feedback.

10. Question 18 & 19
Please describe the masthead The masthead in question eighteen is
described with positive
(logo) feedback, people thought it was
9%
suited which I agree with, however
10% Interesting
some people found it a bit too plain
23% Cool which I also think, this may need
58%
Suited to genre looking at but most of the feedback
Plain was positive towards the masthead.
Is the contents page easy to
follow? Please rate on the scale
My contents page was rated easy to follow as
over half rated it between 6 and nine and below.
some even felt it was worth a 10. I also had a 15% 10%
1 to 3
30% low rate, this means that maybe I need 20%
to restructure the contents page and make it 3 to 6
easier to follow. 55% 6 to 9
10

11. Question 20 & 21
Is the imagery appropriate? When genre
of music does the imagery represent? A lot of people found the imagery
appropriate which is good again.
Most of the feedback reflected
15% Yes
30% the feedback from my first survey
15% No as I followed that and it has
Rock worked.
10% 10%
Metal
20%
Indie
Festival
How easy is it to tell its the
same magazine as the front
This is very good feedback once cover
again, three quarters of people
thought it was easy to tell the contents 15%
page was from the same magazine as Easy
the front cover. This shows I have kept 85% Difficult
a house style all the way through.

12. Question 22 & 23
Is the layout clear? Does it catch Over half of respondents found that the
your attention? layout was clear which is great as more
people are likely to read it because it’s easy
9% Yes it's clear
10% to follow, however quite a large percentage
of people said it wasn’t clear which means
No, it's not clear I need to look at this. Only a small amount
23% 58% said that it catches their attention which is
Yes it catches your again something I need to look at.
attention
No it doesn't catch Please comment on the layout
my attention Clear
All of feedback for the layout was 20% 20% Good
positive for question twenty-three which
is great; people found it clear, liked the 15% 20% Like the pictures
pictures thought it caught their attention
and thought it was good that not 25% Good that it's not all
straight
everything was straight.
Catches your
attention

13. Question 24 & 25
Please comment on the Everything again that was said on
question twenty four was positive.
imagery Respondents though it was suited to
the genre which is great as house style
26% 32% Suited to genre is maintained, the placing was
Nice placing commented as good and they found
16%
26% Good the artist cool looking which means it
She looks cool is someone they can look up to.
Please comment on the font
choice
Over half of the responses found that the Suited
15%
font choice was suited, which is great
because again house style is maintained. 10%
Not easy to
However some people found it wasn’t easy read
to read, this is a problem which occurs 20% 55%
Cool
often and needs to be looked at.
clear

14. Question 26 & 27
How is the artist portrayed? The feedback is great here and
everything I wanted. They found that
Looks like she's the artist looked like she was in a
10%
in a band band which she is, she looks
20% Cool cool, intelligent and thoughtful which
is exactly what I was trying to
55%
15% Intelligent achieve.
Thoughtful Please comment on the use of
text
People thought that the text was
informative easy to follow and
21% 31% Easy to follow
good, however is was brought to my
attention that it was too small. However it Too small
has to be taken into consideration that the 32% 16% Informative
picture was scaled down and the text would Good
be bigger when printed onto a double page
spread.

15. Question 28 & 29
What do you think of the overall theme? Feedback was great here again as it
(Housestyle) Looks cool was all positive. A large percentage
found that the house style was
20% 25% continuous which is exactly what it
Continuous
should do, and respondents found it
20%
was easy to tell the pages were from
35% Fits well with genre
the same magazine.
Easy to tell it's the same
magazine
Pretty much half of the feedback
from question twenty-nine Where do you think this magazine
thought that the magazine would would be sold?
7%
be sold in a newsagents which is
good as people think it is worthy
of a shops. People also thought 27% 49% Newsagents
that it could be sold online which WHSmith
is great as I would be selling it Shop
17%
digitally and physically.
Online

16. Question 30
Please leave general comments
I would buy this
magazine
15% 30% A bit plain
10%
Interesting
25% 20%
Well done
No comment left
Not that many general comments were left, but the ones that were left were mostly
positive. People said they would buy my magazine which is great, and some people
even said well done. However some found it a bit plain which may mean I need to
look over everything and try to change it slightly to create a more interesting
magazine that would appeal to a large range of audiences and meet customer
satisfactions.