Presentation by Lucio Marcenaro from University of Genova. Presentation was held at the EMAP training seminar in Tallinn for future Erasmus Mundus Joint Doctorates consortia (18-21 January 2012). For video see http://vimeo.com/38025271.

1. Lucio Marcenaro (EMJD ICE Brand Manager)
Tallinn, 19-01-2012
Provisions for Erasmus Mundus Joint
Doctorate candidates and overall promotion
and marketing strategy

2. Summary
 EMJD Interactive and Cognitive Environments (ICE)
 Teaching and learning
 “Customer” centred focus
 Finance
 Branding
 Environment
 Conclusions

3. Summary
 EMJD Interactive and Cognitive Environments (ICE)
 Teaching and learning
 “Customer” centred focus
 Finance
 Branding
 Environment
 Conclusions

4. EMJD ICE consortium
Università degli Studi di Genova
(coordinator)
UNIGE
Technische
Queen Mary & QMUL TU/e Universiteit
Westfield College, Eindhoven
University of London
EMJD ICE
UNIKLU UPC
Universitaet Universitat
Klagenfurt Politècnica de
Catalunya

5. EMJD ICE overview
 EMJD ICE is one of the 34 Joint Doctorates funded by the
Education, Audiovisual & Culture Executive Agency (EACEA)
of the European Commission (in 2009 and 2011) and it is the
only one highly focused on the ICT sector
 The course formally lasts three years, however an extension
is foreseen in order to uphold the thesis defense within the
first six month of the fourth year
 Candidates will spend training / research periods in at least
two different institutions
 ICE offers PhD candidates a complete education program in
the field of computer science, electronic and
telecommunication engineering and industrial design

6. EMJD ICE goal
 Study and develop innovative ICT concepts, algorithms,
services to enable multi-user interactions in multi-
sensor physical environments for improving quality of
life, supporting human everyday tasks and fulfilling
urgent society needs
 Focus on a multiple users perspective through:
 User centred interaction design
 Cognition, emotion, behaviour understanding
 Context awareness

7. Summary
 EMJD Interactive and Cognitive Environments (ICE)
 Teaching and learning
 Appealing programme
 “Customer” centred focus
 Finance
 Branding
 Environment
 Conclusions

8. Teaching and learning
Appealing programme
Build
Research Courses Seasonal Perspective
topics schools career

9. EMJD ICE research topics
AST
Assistive Technologies

10. EMJD ICE research topics
AST
Assistive Technologies
NES
Network Embedded System

11. EMJD ICE research topics
AST
Assistive Technologies
NES
Network Embedded System
PIT
People Inspired Technologies

12. EMJD ICE research topics
AST
Assistive Technologies
NES
Network Embedded System
PIT
People Inspired Technologies
IQL
Improving Quality of Life

13. EMJD ICE research topics
AST
Assistive Technologies
NES
Network Embedded System
PIT
People Inspired Technologies
IQL
Improving Quality of Life
MUS
Multi-sensor Surveillance

14. EMJD ICE courses

15. EMJD ICE seasonal school
 Summer School
 Organized every year and lasting one week
 Participation of
• PhD candidates
• Committees members
• Teaching staff
• Industrial delegates
 Organization of school modules and seminars
 Oral presentation of candidates’ activities and PhD track
assessment

16. EMJD ICE seasonal school
 Klagenfurt(AT), September 2-7 2011

17. EMJD ICE seasonal school
 Loano(I), September 2012

18. EMJD ICE perspective career
 Continuously growing employment fields
 Ambient Intelligence
 (Wireless) sensor networks and embedded systems
 Security and safety of infrastructures and utilities
 Robotics
 Personal Health Systems
 Network of the future
 Virtual and Augmented Reality

19. Summary
 EMJD Interactive and Cognitive Environments (ICE)
 Teaching and learning
 Academic staff
 “Customer” centred focus
 Finance
 Branding
 Environment
 Conclusions

20. Teaching and learning
Visiting
DL
Supervisors
Quality
Academic staff
Friendly
Staff
Students
Questionnaire

21. EMJD ICE Academic staff
 Prof. Carlo Regazzoni Full Professor at University of Genova, IEEE
Senior Member and Regional Director, more than 200 authored
papers (H-index 27)
 Prof. Andrea Cavallaro Professor of Multimedia Signal Processing
at Queen Mary University of London, more than 100 authored
papers (H-index 22)
 Prof. Matthias Rauterberg head of the Designed Intelligence group
at TU/e, more than 300 authored papers (H-index 22)
 Prof. Bernhard Rinner Full Professor and chair of pervasive
computing at Klagenfurt University(H-index 13)
 Prof. Andreu Català Attached Director Technical Research Centre
for Dependency Care and Autonomous Living (CETpD) of the
Universitat Politècnica de Catalunya (H-index 8)

22. Summary
 EMJD Interactive and Cognitive Environments (ICE)
 Teaching and learning
 Internship/mobility programme
 “Customer” centred focus
 Finance
 Branding
 Environment
 Conclusions

23. Teaching and learning
Internship / Mobility
I/M programme
Secondments: students can/should
S spend a training periods abroad
Companies involvement: students
can/should spend training periods in
C high qualified companies in the same
research field

24. EMJD ICE Internship and Mobility
Type of degree awarded
Primary
UNIGE TU/e UPC UNIKLU QMUL
Secondary
UNIGE *** Double Joint* Joint Double
TU/e Joint *** Joint* Joint Double
UPC Joint* Double* *** Joint* Double
UNIKLU Joint Double Joint* *** Double
QMUL Double Double Double Double ***
The title will be awarded by the institution selected by each student as primary
and secondary university. The other ICE consortium universities
acknowledge the ICE title as well
* The agreement is temporarily signed for double degree and will be updated to joint the pertinent
Spanish National law comes into effect

25. EMJD ICE Internship and Mobility
…
PhD defense
12 months
Secondary Institution (compulsory)
6 months
Partner Institution (optional)
18 months
Primary Institution (compulsory)

26. Summary
 EMJD Interactive and Cognitive Environments (ICE)
 Teaching and learning
 “Customer” centred focus
 University/students relationship
 Finance
 Branding
 Environment
 Conclusions

27. Customer centred focus
University/students Students
application
relationship
Consistent
services
Web-based
User-friendly
Didactic Comprehensive
No contradictions manager
Common policies
Warmth
Administrative Empathy
staff Helpfulness
Respect
Courtesy
Expertise

28. EMJD ICE University/students
 Administrative working group
 Guarantees continuous update and monitoring of
running procedures towards implementation of the joint
degree programme
 Promotes open discussion among experts concerning
technical and bureaucratic aspects of the joint curriculum
 Solves VISA issues

29. EMJD ICE University/students
 Didactic manager
 pedagogy expert
 support researchers and professors
 counseling and coaching
 coordination, organization and scheduling
 collecting feedback

30. EMJD ICE University/students
Applications*
2010 2011
Applications opened in the EMJD ICE 487 396
database
Application forms submitted and evaluated 173 136
Candidates interviewed 43 40
Candidates invited to join the PhD 10 9
Candidates in the reserve list 21 20
Average Year of Birth 1979 1982
*EACEA Sponsored scholarships - not including additional grants

31. EMJD ICE University/students
Europe
Bulgaria 1
Bosnia 2
Romania 1 Asia
Serbia 1 Armenia 1
Spain 1 Bangladesh 3
Turkey 2 China 6
Ukraine 1 Georgia 1 North America
United Kingdom 1 India 11 Mexico 1
Total 10 Indonesia 3 Total 1
Iran 14
Africa Iraq 1
Algeria 1 Malaysia 1
Egypt 3 Nepal 3
Ethiopia 9 Pakistan 29 South America
Gambia 1 Palestine 3 Brazil 2
Nigeria 7 Sri Lanka 1 Chile 1
Rwanda 1 Syria 1 Colombia 2
Senegal 1 Vietnam 4 Total 5
Sierra Leone 1 Total 82
Sudan 1
Tanzania 1
Total 26
Third cohort first call for applications: TOTAL submitted 124 (closed on Jan 15, 2012)

32. Summary
 EMJD Interactive and Cognitive Environments (ICE)
 Teaching and learning
 “Customer” centred focus
 Direct enquiry and enrolment management
 Finance
 Branding
 Environment
 Conclusions

33. Customer centred focus
 Direct enquiry and enrolment management
Attention EMA AT
Student-workers
Individual
– Erasmus
attention to Admission team
Mundus Alumni
student
(EMA)

34. EMJD ICE enrolment management
 Verify students’ academic titles through Embassy
 Coordinated by Administrative Board
 Enrolled in Primary/Secondary and Coordinating
institutions
 Up to now: 23 enrolled PhD student

35. Summary
 EMJD Interactive and Cognitive Environments (ICE)
 Teaching and learning
 “Customer” centred focus
 Student life
 Finance
 Branding
 Environment
 Conclusions

36. Customer centred focus
 Student life
Public invitation
Science-sports-culture External
involvement in
Active Experience Science meetings student’s life in
Sports activities the University
Involvement of
Cultural initiatives
students in
Universities
activities and
“college life”

37. EMJD ICE students life
 Candidates shall:
 Attend modules concerning their research interests and
activities
 Study in direct touch with senior researchers and active
research groups
 Prepare research report describing research activities
from a technical/scientific point of view
 Show and describe their work in oral presentations
 Spend stage periods working in a partner industry on the
development of innovative solutions and technologies

38. EMJD ICE students life

39. Summary
 EMJD Interactive and Cognitive Environments (ICE)
 Teaching and learning
 “Customer” centred focus
 Finance
 Cost
 Scholarships
 Branding
 Environment
 Conclusions

40. Finance
Cost
Finance
Scolarships

41. EMJD ICE tuition fees
 Provide services to students
 Periods of stage in partner industries
 Participation to summer school
 Trips
 Logistic and didactic support
Category Tuition fees x year
Erasmus Mundus Category A 7.200 €
granted students Category B 7.200 €
Not granted Category A students 11.800 €
Not granted Category B students 10.000 €

42. EMJD ICE scholarships
 1st year: 10 EACEA Grants + 2 Industrial Grants (Lakeside Labs)
 2nd year: 9 EACEA Grants + 2 Industrial Grants (Lakeside Labs) + 1
UNIGE Athenaeum Grant
 ICE PhD candidates and will receive a grant from the EACEA as an
employment contract (a Doctoral Agreement will be signed)
Gross salary as Laboratory based Travel
Employment contract activity subsistence
per month contribution per per grant
month
Cat. A 2.800 € 600 € 7.500 €
Cat. B 2.800 € 600 €
Participation is opened also to Non-granted students (some additional places may be available).

43. Summary
 EMJD Interactive and Cognitive Environments (ICE)
 Teaching and learning
 “Customer” centred focus
 Finance
 Branding
 Communication
 Environment
 Conclusions

44. Branding
 Communication
 Website and web-advertising
 Search engine optimization
 Mailing lists
 Social networking
 Exhibits and open days
 Brochures
 Word-of-mouth

45. EMJD ICE communication
http://www.icephd.org

46. EMJD ICE communication
PhD Governing structure
Objectives
Research areas
Research activities
Structure of the course
PhD track

47. EMJD ICE communication
PhD Governing structure
Objectives
Research areas
Research activities
Structure of the course
PhD track
Descriptions of partners

48. EMJD ICE communication
PhD Governing structure
Objectives
Research areas
Research activities
Structure of the course
PhD track
Descriptions of partners
Call for applications
Research projects
Application forms
Grants & tuition fees
EM/A scholarships
Tuition fees
Important dates

49. EMJD ICE communication
PhD Governing structure
Objectives
Research areas
Research activities
Structure of the course
PhD track
Descriptions of partners
Call for applications
Research projects
Application forms
Grants & tuition fees
EM/A scholarships
Tuition fees
Important dates
Sponsorships
Why become partner
Hoe become partner

50. EMJD ICE communication
PhD Governing structure
Objectives
Research areas
Research activities
Structure of the course
PhD track
Descriptions of partners
Call for applications
Research projects
Application forms
Grants & tuition fees
EM/A scholarships
Tuition fees
Important dates
Sponsorships
Why become partner
Hoe become partner
Log-in for registered users

51. EMJD ICE communication
PhD Governing structure
Objectives
Research areas
Research activities
Structure of the course
PhD track
Descriptions of partners
Call for applications
Research projects
Application forms
Grants & tuition fees
EM/A scholarships
Tuition fees Research themes
Important dates Publications
Sponsorships
Platform
Why become partner
Data-sets
Hoe become partner
Log-in for registered users

52. EMJD ICE communication
PhD Governing structure
Objectives
Research areas
Research activities
Structure of the course
PhD track News area
Descriptions of partners
Call for applications
Research projects
Application forms
Grants & tuition fees
EM/A scholarships
Tuition fees Research themes
Important dates Publications
Sponsorships
Platform
Why become partner
Data-sets
Hoe become partner
Log-in for registered users

53. EMJD ICE communication
PhD Governing structure
Objectives
Research areas
Research activities
Structure of the course
PhD track News area
Descriptions of partners
Call for applications Students/staff
Research projects discussions
Application forms
Grants & tuition fees
EM/A scholarships
Tuition fees Research themes
Important dates Publications
Sponsorships
Platform
Why become partner
Data-sets
Hoe become partner
Log-in for registered users

54. EMJD ICE communication
PhD Governing structure
Objectives Frequently asked
Research areas questions
Research activities
Structure of the course
PhD track News area
Descriptions of partners
Call for applications Students/staff
Research projects discussions
Application forms
Grants & tuition fees
EM/A scholarships
Tuition fees Research themes
Important dates Publications
Sponsorships
Platform
Why become partner
Data-sets
Hoe become partner
Log-in for registered users

55. EMJD ICE communication
 Mailing lists
 For promotion of available positions
 Social networking
 Facebook, Linked-in, Twitter
 Brochures

56. Summary
 EMJD Interactive and Cognitive Environments (ICE)
 Teaching and learning
 “Customer” centred focus
 Finance
 Branding
 International partnerships
 Environment
 Conclusions

57. Branding
 International partnerships
 Agreements with well-established foreign universities
 Internationalization
 Scientific trips

58. EMJD ICE internationalization
 Companies: LakesideLabs, Infineon
 International associations: IEEE
 Foreign Universities
 Conferences and workshops
 New projects proposals (USER-ICE ITN Marie Curie
2012)

59. Summary
 EMJD Interactive and Cognitive Environments (ICE)
 Teaching and learning
 “Customer” centred focus
 Finance
 Branding
 Quality
 Environment
 Conclusions

60. Branding
Promoting
Quality
Presenting
Assuring

61. EMJD ICE quality
 How to tackle?
 Promote the birth of a Quality Assurance Board within
the consortium
 Setup quality assurance mechanisms basing on each
partner experience and international well-qualified
procedures
 Create an open platform for the continuous exchange of
information and good practices among the funded EMJDs

62. EMJD ICE quality
 Evaluation of supervisors
 Published papers (/students) in journals according to the
impact factor
 Published papers (/students) in high level conferences
 Secured funding
• From industry
• From funding bodies
 Number of high‐profile ICE‐oriented invited presentations
incl. keynotes
 Number of attended conferences and events (/student)
 Number of organized conferences and events (in topic)

63. EMJD ICE quality
 Students’ feedback (in the form of questionnaire)
 Feedback on the courses
 Feedback on the project
 Feedback on logistics and accommodation
 Outcomes
 Number and origin of downloads of software and datasets
 Number of prizes and awards (of ICE students)
 Employability of students
• time to job
• quality of job

64. EMJD ICE quality
 Program evaluation
 Search on Google based on topic-related keywords (e.g.,
cognitive environments PhD, pervasive computing PhD,
interactive environment PhD)
 Proper distribution of primary and secondary
 Students’ feedback on mobility

65. Summary
 EMJD Interactive and Cognitive Environments (ICE)
 Teaching and learning
 “Customer” centred focus
 Finance
 Branding
 Environment
 Location
 Conclusions

66. Environment
Geographic location
LOCATION
Environment Accessibility/visibility

67. EMJD ICE location

68. Summary
 EMJD Interactive and Cognitive Environments (ICE)
 Teaching and learning
 “Customer” centred focus
 Finance
 Branding
 Environment
 Built-in environment
 Accommodation
 Conclusions

69. Environment
 Built-in environment
 Buildings
 Campus environment
 Students facilities
 Accommodation
 Residence
 Halls
 Flat/rooms rental

70. EMJD ICE built-in environment
 Laboratories and devices

71. EMJD ICE accomodation

72. Summary
 EMJD Interactive and Cognitive Environments (ICE)
 Teaching and learning
 “Customer” centred focus
 Finance
 Branding
 Environment
 Conclusions

73. Conclusions
 EMJD ICE PhD program
 Main maketing themes
 Implementation of marketing themes in ICE
 Provisions for candidates

74. Lucio Marcenaro (EMJD ICE Brand Manager)
lucio.marcenaro@unige.it