Even if you're not on any social networks, your patient satisfaction scores and professional relationships can still be affected by a negative online reputation. This infographic answers all of your questions: -What is online reputation management? -How can a poor online reputation damage a physician’s career? -What are some quick, easy-to-implement tips to create a positive online reputation?

1. The Clinician’s Prescription
A Guide to a Healthy Online Reputation
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Online Reputation Management is the
process of managing the information that
appears when people search for you online.
Online reputation management is important
for clinicians because:
Patients may to
determine whether
they should choose
you as their physician
based on the
information they find
Personal information
posted online can inform
how colleagues respond
to you in-person
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Online health search is the 3rd most popular
web activity. Most popular health search topics:
36% search for Hospitals. – Pew research Center
44% search for Doctors. – Pew research Center
66% search for Diseases. – Pew research Center
92% of all medical and osteopathic boards in the U.S. have encountered
complaints of online physician misconduct.
– Journal of the American Medical Association (JAMA)
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Your online reputation profile is a collection
of all of the information that is available when
someone searches for you online. Your profile
can include:
MENTIONS
OF YOU BY
OTHERS ON
THEIR PUBLIC
PROFILES
NEWS ARTICLES
AND
RATINGS
RECOGNITION
AND
AWARDS
REVIEWS
AFFILIATED
ORGANIZATIONS
POLITICAL
DONATIONS
YOUR
PUBLIC
ONLINE
PROFILES
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TAKE as needed
HARMFUL if swallowed
Professional photos
Sex, religion and politics
Inspirational posts
Complaints about specific patients
and/or colleagues
Awards and accolades
Professional comments on public
forums
Participation in professional events,
conferences, speaking engagement
Photos of alcohol consumption
Photos of any illegal behavior
Anything that could violate HIPAA
Tips to maintain a Healthy Online Reputation.
Review your privacy settings. If you use Facebook, Twitter or other
social networks for personal use, make sure your privacy settings
reflect this. But, keep in mind, your “friends” can share your content.
The only fool-proof way to ensure a post doesn’t get shared, is to not
share it in the first place!
Google yourself. The easiest way to see what others see when they
search you is to search yourself! If you see any posts you want to
disappear, some sites may retract information, but don’t count on it.
The best assumption is that information posted on the web stays on
the web. So, the best way to counter the unsightly content is to post
quality content.
Take a proactive approach. Provide intellectual commentary on
public blogs and web sites. While this won’t erase any previous public
content, it will dilute the content mix and create a more balanced
online profile that will steer your online reputation into a more
positive direction.
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