Want to learn how to market your brand on Instagram? Take a peak through my presentation from the University of Chicago's Booth Entrepreneurial Roundtable Discussion event on January 13, 2014. Need more insight? Email me at ellydeutch at gmail dot com.

1. Chicago Booth Entrepreneurial Roundtable Downtown
Social Media for Accelerated Customer
and Business Development
by Elly Deutch
January 13, 2014

2. INSTAGRAM OVERVIEW
- Social photo sharing app for iOS and
Android with cool filters
- Launched as a geo-location app by Kevin
Systrom and Mike Krieger in October 2010
called Burbn
- Allows you to instantly share your photos/
videos to Facebook, Twitter, Flickr, Tumblr
Foursquare and email
- Currently has 150 million active users
- Photos generate 1,000 comments per
second
- Video sharing launched June 2013

3. BEST PRACTICES
- Photos and videos are the most sharable content on the web, so
make them flashy, creative and authentic
- Have a theme or strategy with your photos
- Be sure to have someone with an artistic eye create your photos
- Use borders, filters, tilt shifts and lux to enhance your photo

4. MAX OUT YOUR PROFILE
- Fill out your bio information with
short, creative verbiage
- Include a URL to your website
(this is the only place that URLs
work on Instagram!)
- Add a profile photo, like your logo
- Search suggested users for who
to follow

5. POST CREATIVE CONTENT
- Tell your story in a unique way
- Share behind the scenes
action
- Become “Explore-worthy”
- Use UGC to your benefit
- ALWAYS brand your photos
with your logo or tagline

6. THE GOLDEN TICKET

7. USE HASHTAGS
- Hashtags are essential to growing
your fan base and connecting
with consumers on Instagram
- Over 80% of Instagram posts by
top brands include at least one
hashtag
- Be specific, relevant and
observant
- Use popular hashtags related to
your brand, like: #Love, #TBT,
#InstaMeet™, and #Chicago

8. ENGAGE AND DELIGHT
- Host giveaways, contests or
promotions
- Respond to comments and inquiries
from your followers
- Search the “Explore” tab for ways to
engage in popular conversations and
photos
- Be proactive and engage with your
fans by liking or commenting on their
photos/videos

9. QUESTIONS?
Elly Deutch
ellydeutch@gmail.com
@deutchE on Instagram