1. 2. How effective is the combination of your
main product and ancillary texts?

2. How we linked the products
Documentary, Radio Trailer and DPS
• The same presenter appears in all of them
•The same name of the documentary appears in all of them
• Some of the same facts and figures appear
• Same style of language is used
Documentary and Radio Trailer
• Use of the same presenter’s voice
• Use of same scripting in some parts
• Use of the same VoxPops
• Use of the same case study
• Use of the same music
• Use of the same crying baby noise

3. How we linked the products
Documentary and DPS
• The same presenter can be seen in both
• The image of pregnant Megan is taken from the Documentary
• Some of the same figures appear
• The same case study is discussed in both
• The same font is used for the titles of the DPS and the information in the documentary
• Use of graphics
Radio Trailer and DPS
• The same presenter is there
• The channel it will be broadcast on is the same
• The time it will be broadcast on is the same
• The slogan is the same
• Some of the same facts are used

4. • Due to there being links between the three
these clearly belong together. We did this to
ensure that all three were suitable for the
target audience and that if a person were to
see the three separately they would be able to
make the connection that they all belonged
together and that both the DPS and the radio
trailer were advertising the documentary. Due
to this we believe that all of them are
appropriate in the way they have been
created.

5. Focus group response to this
• I held a focus group with 10 people ranging ages
16 – 20 with 5 males and 5 females. I asked the
questions:
“How effective is the combination of the main
product and ancillary texts? Do you think they
belong together? Would you watch this
documentary on this basis?”

6. Abi
Gender: Female
Age: 16
Occupation: Student
Overall view: Finds everything interesting and links well
“I really like the look of this documentary! It looks really interesting the
way you have presented everything. The radio trailer is really different
with the agent kind of music, I like how this is used in the documentary
too because that links really well. I think the double page spread definitely
links in too and it advertises the documentary really well. I think this
would fit in well to teen vogue! I would definitely watch this
documentary.”

7. Connor
Gender: Male
Age: 16
Occupation: Student
Overall view: Thinks it links well but isn’t really his interest
“Based on your questions I think all the items look like they go together, I
think you could pick out the fact that they’re all for the same
Documentary. I think they’d be effective to interest girls. But, to be honest
it doesn’t really interest me that much, if it was on and there wasn’t
anything I particularly wanted to watch I wouldn’t mind watching it but it
wouldn’t be my first choice. ”

8. Sophie
Gender: Female
Age: 17
Occupation: Student
Overall view: Thinks it looks better than most documentaries
“I really like the Double Page Spread, it’s colourful, lively and I though the
cartoon babies were great! They were really good fun to try and guess
what country it was representing – the most challenging was the
Netherlands! I think all 3 things go together really well and would interest
me in watching the documentary. There are quite a few documentaries of
this style out there at the moment and I think yours looks better than
most of them! The others are too repetitive but this is something fresh.”

9. Rajan
Gender: Male
Age: 17
Occupation: Student
Overall view: He wants to be a doctor and see this as interesting from that point of view
but thinks as a boy its not that interesting
“I think there are some good links between the 3 things, I think the Radio
Trailer and the Documentary link better than the Double Page Spread but
I suppose it’s easier to make those two link. I think overall though they
link pretty well. As a boy I wouldn’t really be overly interested in this kind
of documentary but I want to be a doctor so I find it interesting from that
point of view. I think if it was a real documentary because there’s the
views of people in the medical profession this would be interesting.”

10. Charley
Gender: Female
Age: 18
Occupation: Student
Overall view: Really liked it, would watch the documentary
“I think it was great! I like the links with the same kinds of things being
repeated like the script for the documentary and the radio trailer have
some of the same bits in there so I think that’s really good because you
know what you’re expecting rather than the radio trailer misrepresenting
the documentary. The links between the things are clear and so I think its
quite a strong advertisement for the documentary. I would no doubt
watch this as I think it’s set the tone as informative and I would learn a lot
from it.”

11. Oliver
Gender: Male
Age: 18
Occupation: Student
Overall view: Really liked it, thought everything was really interesting especially to
teenagers because of the presenter’s age
“I thought it seemed really interesting. In some ways the Double Page
Spread seems quite girly as it’s all pink but because it’s a girly magazine
that fits in well. The actual documentary and radio trailer aren’t overly
girly which is really good as most of these style documentaries are too
girly and I get bored. The three things link well but as I said obviously the
double page spread is more girly because of the magazine. The best bit I
think is the presenter being a teenager, this makes me able to relate so I
would want to watch the documentary because I think that would make it
more interesting then an adult presenting it.”

12. Georgina
Gender: Female
Age: 19
Occupation: Student
Overall view: Based on the degree she’s doing she knows a lot about this and thinks it’s
an accurate representation
“I think everything’s good, there are clear links between the products and
they overlap in some ways. Together they promote the documentary well.
I would watch this as I’m doing a degree related to the medical profession
and I think this shows a good rounded view of teen pregnancy. Especially
because I see cases even younger than this so I know how bad it is.”

13. Josh
Gender: Female
Age: 19
Occupation: Student
Overall view: He has a friend who’s a teen Dad so he thinks it’s a good topic, he likes the
approach being slightly more feminine as he thinks this subject would most likely appeal
to girls anyway.
“My best friends a teen Dad so I know this is important to make people
more aware as I know my friend wasn’t. I think the three things look good
together and I like the fact the article is more feminine as this kind of
documentary is more likely to appeal to girls anyway so you might as well
appeal to them even more. But I like that nothing else is feminine to lads
can watch it too. I would probably watch this because I know loads of
people who are getting pregnant in their teen years and I think it’s good
to open discussions on it more and make people aware.”

14. Kate
Gender: Female
Age: 20
Occupation: Student
Overall view: Thinks the subject is great and needs exploring
“I think the concept is great, this is a subject that really needs exploring.
The Documentary, Radio Trailer and Article all look good together and I
think I most likely would watch the documentary. The only bad thing I
have to say is that I think the article is quite overly pink, some girls
wouldn’t like this. But I get that Teen Vogue is quite a pink and girly
magazine anyway.”

15. Tom
Gender: Female
Age: 20
Occupation: Student
Overall view: He’s quite interested in it and he thinks that everything belongs together
and that overall it looks good and should appeal to the target audience
“First off I think it all links really well, there’s the same fonts etc being
used to it looks good all together. I think they’d definitely appeal to the
target audience and get people to watch it. As for me I wouldn’t say I
definitely wouldn’t watch it but I wouldn’t go out my way to make sure I
saw it.”

16. From a questionnaire we sent out we
received this result:
Is it clear to you that the double page spread,
radio trailer and documentary are all related
to one another? How/Why?
No
0%
People said the same images
were on the documentary and
dps, the same music on the
documentary and the radio
trailer and on all the name
was clearly visible. I think this
is very positive, we tried to
link the 3 together as much as
possible to create an identity
Yes
so this shows we achieved it.
100%