SAIF2011 Email and Social Media Presentation
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- Your NGO’s List Acquisition Strategies - Email Trends/ Best Practices / Pitfalls - Your NGO’s Social Media Strategy - Social Media Benefits / Challenges - Topsy Foundation Case Example More information about Liz Ngonzi: http://lizngonzi.squarespace.com/
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SAIF2011 Email and Social Media Presentation
- 1. Getting the Most from Email & Multi-Platform Social MediaThursday, 5 May 2011 10:30AM – 12:00PM Southern Africa Institute for Fundraising 10th Biennial Convention Presented by Liz Ngonzi Copyright Amazing Taste, LLC May 5, 2011 All Rights Reserved
- 2. Session Outline Your NGO’s List Acquisition Strategies 10 Minutes Email Trends/ Best Practices / Pitfalls 20 Minutes Your NGO’s Social Media Strategy 10 Minutes Social Media Benefits / Challenges 15 Minutes Topsy Foundation Case Example 30 Minutes Liz Ngonzi Contact Details N/A
- 3. Your NGO’s List Acquisition Strategies: How Effective Are They? How Are Email Addresses and Mobile Numbers Collected? Are You Able to Conduct Targeted Mailings? Which Supporter Mailings are Done Via Email or Mobile Phone? Do You Track Email and/or Mobile Phone Response Rates? Who is Responsible for Maintaining Email and Mobile Phone Number Databases?
- 4. Website Trends:SOURCE - Afrographique.Tumblr.com
- 5. NGO’s Reasons for Communicating Supporter NGO Venn Diagram by Big Duck Source: http://myvisualvoice.com/blog
- 6. Social Media Information Flow: Developing Your NGO’s Email and Mobile Databases
- 7. Email Marketing Infographic Source:Flowtown
- 8. Email Marketing Infographic Source:Flowtown
- 9. Email: Best Practices Consistent Use of NGO Graphics and Messaging Reinforces Branding Compelling Subject Heading & Mailing from Credible Address Increase Likelihood of Opening Personalization Increases Likelihood of Reading and Action Email Body Presents Opportunity to Emotionally Engage Supporter Specific Calls to Action Facilitate Supporter Response
- 10. Email: Pitfalls to Avoid Mailing Without Permission or Opt-out Options Inadvertently Revealing Email Addresses When Conducting Group Mailings Email Absorption into Spam Box Misspellings and Punctuation Errors Overwhelming Recipient with Too Much Information Lack of Orchestrated Approach to Mailings
- 11. Website Trends:SOURCE - Afrographique.Tumblr.com
- 12. Social Media: Benefits Enable Existing Supporter to Interact with NGO at Their Convenience Increase Footprint of NGO’s Brand to Facilitate Discovery by Potential Supporters Facilitate Donations Whenever and Wherever Donors Want to Make Them Leverage Increasing Trends Toward Online Donor Networks
- 13. Social Media: Challenges NGO’s Run by Individuals Lacking Knowledge About Strategic Importance of Social Media to Marketing / Fundraising Activities Comfort-level with Existing Channels Lack of Resources to Analyze Social Media Effectiveness Limited Resources Dedicated to Maintaining Social Media Channels
- 14. Social Media Information Flow: Driving Traffic to Your NGO’s Website
- 15. Social Media Information Flow: Driving Traffic to Topsy Foundation’s Website
- 16. Topy Foundation Website: www.topsy.org.za
- 18. Topsy Foundation YouTube Channel
- 20. TOPSY ON TWITTER
- 21. Charity Portal
- 22. Charity portal on Facebook
- 23. Topy ON CHARITY PORTAL
- 24. Topsy Foundation Donation Confirmation Website: http://www.topsy.org.za/
- 25. Contact Details for Liz Ngonzi Email: Ngonzi@Amazing-Taste.Com Amazing Taste Website: www.Amazing-Taste.Com Website for My NYU Courses: www.Epsilen.com/EN33 Office: +1 973.327.4225 Mobile: +1 732.208.3304 Skype: Ngonzien1 Twitter: @LizNgonzi Facebook Group: Online & Mobile Supporter Engagement Strategies for Nonprofits