Presented to Boost Juice Franchisees at their 2013 Fiji conference. As a Ex-Boost Franchisee I was perfectly placed to hand on some of my success tips.

2. Elizabeth Gillam-
Franchisee Success

3. 8 Years as a Boostie…..
#silverfox @lizzymaygillam

4. Love the Brand
• The Music
• The Bright Lights
• The Noise
• The Boostie singing and dancing while making my drink
• You are a reflection of the brand

5. Love the Brand

6. Love your Team
• 80% of your problems come from 20% of your staff
• Be firm but fair
• You are responsible for establishing the culture in your store
• Give respect to earn respect
My secrets
• 3 strikes and you’re out!
• Do jobs better than any one of your staff
• Work in store
• Always be “UP” when working in store
• Avoid being a seagull
• Get rid of some staff
• Have Team Meetings

7. Know your business
• Have a business plan
• What turnover can I achieve?
• What am I going to do to increase sales
• How am I going to improve profitability
• Can I increase customer loyalty
• Do I have the right staff
• Staffing – How do I communicate with them and how do I reward
them
• What are my goals and missions?
• Know your KPI’s (key performance indicators)
• Labour
• Sales per labour hour (s/lh)
• Average Transaction Value (ATV)
• Cost of Goods Sold (COGS)
• Rosters

8. Wellbeing

9. Technology
• Factory in your hand!!!
• Google Account
• Sync your contacts, calendar and your
emails
• Apps!!!!!

10. Love your FBC

11. Why does Franchising work for me
• Marketing
• Product development
• The menu and pricing is refreshed yearly for me
• Products are sourced for me at the best price to
ensure that I am making the best profit I can
• Shopfits are designed for me and are within
current trends
• Leasing is negotiated down to industry best
• Conferences

12. Newbies – this is for you!!!
• Work out your KPI’s and monitor them daily
• Empower your employees
• Use professionals with Franchise experience –
Lawyer, Accountant and Bookkeeper
• Schedule everything
• Take a proper holiday and leave the team to it!
• Body text to go here over these lines

13. Old Dogs – I should share these tips
• Plan to exit the system
• Full Lease
• New Shopfit
• 3 years of financial records prepared
• Be aware of selling costs both broker and
franchisor
• Have money to payout your suppliers etc on day
of settlement

14. Where to from here
• Mentoring
• Website – www.elizabethgillam.com

15. And the book….