1. What … When … Who … is Social Media and what does being involved mean? is and should be involved in Social Media? should you get involved with Social Media? Why… How… should you get involved in Social Media? do you get involved with Social Media? Summary
2. Social Media SEO Increased traffic to Site/Blog Blog What is social media involvement?
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4. IBM Overall belief is that leveraging your employees to write about what they love conveys corporate devotion to industry. FORD Underlying principle is that transparency in the process and access to constant information can help stop a negative story from going viral. PENTAGON They have the biggest internal audience of any organization in the world and are using various new media channels to communicate with the public, potential recruits and its 2.6 million military servicemen and women around the world Click Movie Clip Who is already involved?
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6. Wordpress = Content Management System (CMS) Allows you to interact with an interface that is similar to Microsoft Word and be able to update content on your blog/site on area you would like. Why Wordpress and CMS?
8. Define where, how, what to discuss and to what level you would like to be involved . How do I get involved? Research Listen Report Current Buzz Relevant Sites Google Analytics Using Metric Tools
9. Show your community that you are involved and committed to them and meeting their needs with your brands. How do I get involved? Strategic Visibility R esearch Relevance Participate Analysis Develop Presence Rapid Response Conversation Action 1 3 2 4 5 C B A Humanize Brand and Define User Experience Empathy Purpose Community
