Integrated Marketing Communications and International Advertising (1).pdf
Eliotrope corp pres-us
1. Eliotrope
French PR
Media Relations, Web2.0 Communication,
Events, Partnerships
Corporate presentation
2. What is Eliotrope ?
A Public Relations agency organized in 5 clusters :
ElioPress
For Media Relations
ElioBlog
For Digital PR ( blogs and social networks)
ElioEvent
For event organization
ElioPartner
To develop partnerships companies-medias
ElioCom
For communication strategy, creative content
production, media-planning, internal communication and
third parties communication
Eliotrope French PR
3. What is Eliotrope ?
The agency is specialized in :
Lifestyle/Consumer
Food, Car, Media, Medical, Music,
Governement...
IT & Internet
Hardware, Software, Web sites, technologies
BtoB & BtoC
For French or international companies
For Corporate or Product PR
Eliotrope French PR
4. Background
Created in 1993 by
Gilles Lyonnet
Based in Paris
near the new Opera
A team of 6 persons
1 Founder
3 Account Managers
2 Account Executives
Eliotrope French PR
5. The Eliotrope Brand
It comes from Hélios: the greek sun divinity
It’s also the name of a flower that turns its face
to the sun.
An appropriate name for an agency that keeps
the sun shining on its clients ... under the media ’s
spotlights
Eliotrope French PR
7. ElioPress
Dedicated to the Media Relations, ElioPress develops strategies
of communication, BtoC or BtoB, with all the French press :
Consumer and LifeStyle
Women, Men, Family, Health/Beauty, Conso,
Fashion, Famous People, TV…
Specialized
Computer, internet, Distribution, Trade, Food,
Restauration, Mobility…
Vertical : textile, photo, tourism…
Business & Economic
On paper, Radio, TV, or on-line (sites and blogs)
19 years of experience in the Media’s world
Eliotrope French PR
9. ElioBlog
Dedicated to the communication on the Web 2.0, ElioBlog develops
e-reputation’s strategies with :
Presence on social networks
Creation and animation of Facebook and Twitter profiles
and recruitement of fans and followers
e-PR
Identification of important blogs (mapping) and
developement of personalized information
blogs creation and animation
For an event or permanent. With the training of a
Community Manager (CM) or the management of the
CM by ElioBlog
e-reputation measurement
For a first analyse of following an action : number of posts,
their nature and tone, associated comments
Eliotrope French PR
13. ElioPartner
Dedicated to the development of partnerships, ElioPartner looks for
the best opportunities, between companies or with the media.
Competitions in magazines, radios or TVs
Either search and proposition of products for competitions that
already exist
Or creation of a special competition focused on a made-to-
measure offer
Advertising exchanges
The proposition of an a prime offer, to be exchanged againts an
advertising space
Eliotrope French PR
15. ElioCom
Dedicated to content production, internal communication, channel
communication and to the relationships with the third parties.
Content creation
Companies need to develop an attractive speech to build
their reputation and get a strong image. We create a real
story telling strategy guarantee of high value media
coverage.
Internal communication
Strong by its capacities of communication through opinion’s
relaies, we edit quality publications on various supports (print
and Digital)
Communication to the distribution
As for internal communication, Eliocom uses its deep
knowledge of its clients activity, built by all the litterature and
graphic data to develop newsletters, print or web, for the
distribution.
Communication with the third parties
Specialized in communication for opinions relaies, ElioCom
defines specific strategies for the associations, professional
organizations… all the third parties
Eliotrope French PR
22. Contact
Gilles LYONNET
ELIOTROPE
151 rue du Faubourg Saint Antoine
75011 Paris - France
Tel : 33 1 53 17 16 44
Fax : 33 1 53 17 16 41
Email : lyonnet@eliotrope.fr
Web : www.eliotrope.fr
Eliotrope French PR