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Eliotrope
          French PR
Media Relations, Web2.0 Communication,
          Events, Partnerships


Corporate presentation
What is Eliotrope ?

A Public Relations agency organized in 5 clusters :
    ElioPress
       For Media Relations
    ElioBlog
       For Digital PR ( blogs and social networks)
    ElioEvent
       For event organization
    ElioPartner
       To develop partnerships companies-medias
    ElioCom
       For communication strategy, creative content
        production, media-planning, internal communication and
        third parties communication



                                                      Eliotrope French PR
What is Eliotrope ?

The agency is specialized in :

    Lifestyle/Consumer
        Food, Car, Media, Medical, Music,
         Governement...

    IT & Internet
        Hardware, Software, Web sites, technologies
           BtoB & BtoC




For French or international companies
For Corporate or Product PR

                                              Eliotrope French PR
Background

Created in 1993 by
   Gilles Lyonnet

Based in Paris
   near the new Opera

A team of 6 persons
   1 Founder
   3 Account Managers
   2 Account Executives




                               Eliotrope French PR
The Eliotrope Brand

It comes from Hélios: the greek sun divinity

   It’s also the name of a flower that turns its face
    to the sun.

An appropriate name for an agency that keeps
the sun shining on its clients ... under the media ’s
spotlights




                                             Eliotrope French PR
ElioPress
ElioPress
Dedicated to the Media Relations, ElioPress develops strategies
of communication, BtoC or BtoB, with all the French press :

        Consumer and LifeStyle
           Women, Men, Family, Health/Beauty, Conso,
            Fashion, Famous People, TV…

        Specialized
           Computer, internet, Distribution, Trade, Food,
            Restauration, Mobility…
           Vertical : textile, photo, tourism…

        Business & Economic

        On paper, Radio, TV, or on-line (sites and blogs)

19 years of experience in the Media’s world
                                                     Eliotrope French PR
ElioBlog
ElioBlog
Dedicated to the communication on the Web 2.0, ElioBlog develops
e-reputation’s strategies with :

        Presence on social networks
            Creation and animation of Facebook and Twitter profiles
             and recruitement of fans and followers

        e-PR
           Identification of important blogs (mapping) and
             developement of personalized information
        blogs creation and animation
            For an event or permanent. With the training of a
             Community Manager (CM) or the management of the
             CM by ElioBlog
        e-reputation measurement
            For a first analyse of following an action : number of posts,
             their nature and tone, associated comments

                                                              Eliotrope French PR
ElioEvent
Events




Press conference
Press Trip
Round tables…



                        Eliotrope French PR
ElioPartner
ElioPartner

Dedicated to the development of partnerships, ElioPartner looks for
the best opportunities, between companies or with the media.

     Competitions in magazines, radios or TVs
        Either search and proposition of products for competitions that
         already exist
        Or creation of a special competition focused on a made-to-
         measure offer

     Advertising exchanges
        The proposition of an a prime offer, to be exchanged againts an
         advertising space




                                                            Eliotrope French PR
ElioCom
ElioCom

Dedicated to content production, internal communication, channel
communication and to the relationships with the third parties.
        Content creation
             Companies need to develop an attractive speech to build
              their reputation and get a strong image. We create a real
              story telling strategy guarantee of high value media
              coverage.
        Internal communication
             Strong by its capacities of communication through opinion’s
              relaies, we edit quality publications on various supports (print
              and Digital)
        Communication to the distribution
             As for internal communication, Eliocom uses its deep
              knowledge of its clients activity, built by all the litterature and
              graphic data to develop newsletters, print or web, for the
              distribution.
        Communication with the third parties
             Specialized in communication for opinions relaies, ElioCom
              defines specific strategies for the associations, professional
              organizations… all the third parties
                                                                 Eliotrope French PR
References
Consumer




  Eliotrope French PR
High tech




  Eliotrope French PR
High Tech
References




   Eliotrope French PR
Internet
references




    Eliotrope French PR
Eliotrope,
consumer references




             Eliotrope French PR
Contact

          Gilles LYONNET
              ELIOTROPE
151 rue du Faubourg Saint Antoine
        75011 Paris - France
       Tel : 33 1 53 17 16 44
       Fax : 33 1 53 17 16 41
    Email : lyonnet@eliotrope.fr
      Web : www.eliotrope.fr



                             Eliotrope French PR

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Eliotrope corp pres-us

  • 1. Eliotrope French PR Media Relations, Web2.0 Communication, Events, Partnerships Corporate presentation
  • 2. What is Eliotrope ? A Public Relations agency organized in 5 clusters :  ElioPress For Media Relations  ElioBlog For Digital PR ( blogs and social networks)  ElioEvent For event organization  ElioPartner To develop partnerships companies-medias  ElioCom For communication strategy, creative content production, media-planning, internal communication and third parties communication Eliotrope French PR
  • 3. What is Eliotrope ? The agency is specialized in :  Lifestyle/Consumer Food, Car, Media, Medical, Music, Governement...  IT & Internet Hardware, Software, Web sites, technologies BtoB & BtoC For French or international companies For Corporate or Product PR Eliotrope French PR
  • 4. Background Created in 1993 by Gilles Lyonnet Based in Paris near the new Opera A team of 6 persons 1 Founder 3 Account Managers 2 Account Executives Eliotrope French PR
  • 5. The Eliotrope Brand It comes from Hélios: the greek sun divinity It’s also the name of a flower that turns its face to the sun. An appropriate name for an agency that keeps the sun shining on its clients ... under the media ’s spotlights Eliotrope French PR
  • 7. ElioPress Dedicated to the Media Relations, ElioPress develops strategies of communication, BtoC or BtoB, with all the French press : Consumer and LifeStyle Women, Men, Family, Health/Beauty, Conso, Fashion, Famous People, TV… Specialized Computer, internet, Distribution, Trade, Food, Restauration, Mobility… Vertical : textile, photo, tourism… Business & Economic On paper, Radio, TV, or on-line (sites and blogs) 19 years of experience in the Media’s world Eliotrope French PR
  • 9. ElioBlog Dedicated to the communication on the Web 2.0, ElioBlog develops e-reputation’s strategies with : Presence on social networks Creation and animation of Facebook and Twitter profiles and recruitement of fans and followers e-PR Identification of important blogs (mapping) and developement of personalized information blogs creation and animation For an event or permanent. With the training of a Community Manager (CM) or the management of the CM by ElioBlog e-reputation measurement For a first analyse of following an action : number of posts, their nature and tone, associated comments Eliotrope French PR
  • 11. Events Press conference Press Trip Round tables… Eliotrope French PR
  • 13. ElioPartner Dedicated to the development of partnerships, ElioPartner looks for the best opportunities, between companies or with the media. Competitions in magazines, radios or TVs Either search and proposition of products for competitions that already exist Or creation of a special competition focused on a made-to- measure offer Advertising exchanges The proposition of an a prime offer, to be exchanged againts an advertising space Eliotrope French PR
  • 15. ElioCom Dedicated to content production, internal communication, channel communication and to the relationships with the third parties. Content creation Companies need to develop an attractive speech to build their reputation and get a strong image. We create a real story telling strategy guarantee of high value media coverage. Internal communication Strong by its capacities of communication through opinion’s relaies, we edit quality publications on various supports (print and Digital) Communication to the distribution As for internal communication, Eliocom uses its deep knowledge of its clients activity, built by all the litterature and graphic data to develop newsletters, print or web, for the distribution. Communication with the third parties Specialized in communication for opinions relaies, ElioCom defines specific strategies for the associations, professional organizations… all the third parties Eliotrope French PR
  • 17. Consumer Eliotrope French PR
  • 18. High tech Eliotrope French PR
  • 19. High Tech References Eliotrope French PR
  • 20. Internet references Eliotrope French PR
  • 21. Eliotrope, consumer references Eliotrope French PR
  • 22. Contact Gilles LYONNET ELIOTROPE 151 rue du Faubourg Saint Antoine 75011 Paris - France Tel : 33 1 53 17 16 44 Fax : 33 1 53 17 16 41 Email : lyonnet@eliotrope.fr Web : www.eliotrope.fr Eliotrope French PR