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NORTHWESTERN
TECHNOLOGIES
Social Media
___________________________
Elena Coddington
AGENDA
What is it?
New Social Shift
New “IT” business
Benefits & Opportunities
Resources
Conclusion
WHAT IS SOCIAL MEDIA?
NEW SOCIAL SHIFT
 Communication
 Fast Response
 Accessibly
 Go to medium
THE NEW “IT” FOR IT
 Why Us?
 Case Study “Oreo Dunk In the Dark”
BENEFITS & OPPORTUNITIES
 Communication
 Customer Engagement
 Instantaneous
 Brand Presence
 Link It Back
 Analytical Data
 Customization
 Lower Advertisement
RESOURCEFUL MARKETING
Facebook
Twitter
Instagram
Pinterest
Linked In
YouTube
Many more
CONCLUSION
Get on the “IT”
wagon!
Go Viral!
Brand it up!
Simple!
Free!
Fun!
BIBLOGRAPHY
 Alexa, Competitive Intelligence (facebook.com Site Overview)
http://www.alexa.com/siteinfo/facebook.com
 Kreutzinger, Brand Marketing: Is Digital the New Traditional? (Brand
Marketing: Is Digital the New Traditional?)
http://web.gloto.com/blog/bid/274169/Brand-Marketing-Is-Digital-the-New-Traditional
 Saviz, 5 Ways Social Media Will Change The Way You Work in 2013 (Forbes)
By: Network, CIO.
http://www.forbes.com/sites/ciocentral/2012/12/11/5-ways-social-media-will-change-the-way-you-
work-in-2013/
 Taylor, 5 Outstanding Facebook Marketing Case Studies | Our Social Times -
Social Media Agency, Social Media Training (Our Social Times Social Media
Agency Social Media Training)
http://oursocialtimes.com/5-outstanding-facebook-marketing-case-studies/
 360i, http://www.360i.com/work/oreo-super-bowl/

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