Highlights of the first quarter of 2013. Net sales amounted to SEK 25,328m (25,875) and reported income for the period was SEK 361m (499), or SEK 1.26 (1.76) per share. Organic growth was 3.8%, while currencies had a negative impact of –5.9%. Continued strong sales growth in North America, Asia/Pacific and Latin America. Market conditions in Europe weakened and sales for Major Appliances, Small Appliances and Professional Products were negatively impacted. North America more than tripled its earnings year-over-year as a result of strong volume growth and improvements in price and mix. Lower volumes and a weak price/mix trend in Europe negatively impacted results. Negative impact from currencies by SEK –318m impacted earnings for Latin America, Europe and Small Appliances. Seasonal build-up of inventories and working capital needs driven by strong growth impacted cash-flow in the quarter.

1. Q1 Results
April 25, 2013
Keith McLoughlin, President and CEO
Tomas Eliasson, CFO
Peter Nyquist, SVP IR

2. Q1 Highlights
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
0
1
2
3
4
5
6
2
(SEKm) Q1 2012 Q1 2013
Sales 25,875 25,328
EBIT* 907 720
Margin* 3.5 2.8
EBIT (SEKm) Margin (%)
3.5
2.8
* Excluding items affecting comparability.
Non-recurring items are excluded in all figures.
2012 2013
• Strong organic growth of 3.8%
– Strong growth in Latin America,
North America and Asia/Pacific
– Weak markets in Europe
• EBIT of SEK 720m
– Negative currency impact of
SEK 318m
– Lower volumes, negative
price/mix for all our businesses
in Europe
– Price/mix improvements in
North America, Latin America
and Asia

3. Sales and organic growth, Q1
SEKbn by geography
3
8.4bn +11.3%
5.2bn +6.4%
0.9bn +13.5%
1.3bn 1.3%
1.2bn +20.4%
8.4bn -6.2%

4. Sales and EBIT bridge Q1
SEKm Q1 2012 Organic
Currency
translation
Currency
transaction
Acquisitions/
Divestments
Q1 2013
Net sales 25,875 922 -1,469 - 25,328
Growth % 3.8% -5.9% - - -2.1%
EBIT 907* 131 -51 -267 - 720
EBIT % 3.5% 14.2% 3.5% - - 2.8%
Dilution/accretion % 0.4% 0.0% -1.1% 0.0%
4Note: *Restated figures, includes no extraordinay items

5. Q1 Cash flow
SEKm Q1 2012 Q1 2013
Operations 1,480 1,478
Change in operating
assets and liabilities
-520 -3,444
Capital expenditure -1,003 -881
Operating cash flow -43 -2,847
5

6. Major Appliances Europe,
Middle East & Africa
0
100
200
300
400
500
600
0
1
2
3
4
5
6
6
(SEKm) Q1 2012 Q1 2013
Sales 8,265 7,595
EBIT* 271 11
Margin* 3.3 0.1
EBIT (SEKm) Margin (%)
3.3
0.1
* Excluding items affecting comparability.
Non-recurring items are excluded in all figures.
2012 2013
• Lower sales volumes and
price/mix
– Volumes continued to decline in
key European markets
• Q1 profit at breakeven level
– Negative country mix partially
offset by positive product mix
– Unfavorable currency
movements
– Price pressure
• Actions taken to improve
capacity utilization
Consumer Durables

7. -20%
-15%
-10%
-5%
0%
5%
10%
2006 2007 2008 2009 2010 2011 2012 2013
Negative growth in Europe
Weakening in Southern Europe spreading into
central Europe and the Nordics
7Market Development %
W. Eur. +4 +1 +1 +5 +1 +1 -1 -5 -4 -4 -5 -8 -9 -9 -4 -2 +1 0 0 0 -2 -2 -3 -3 -2 -4 -2 -2 -3
E. Eur. +1 +9 +6 +7 +14 +5 +5 +10 +6 +5 +4 -15 -31 -30 -26 -17 -7 +1 +5 +13 +13 +12 +7 +9 +5 +3 +2 +2 +2
Quarterly comparison y-o-y

8. Major Appliances
North America
0
150
300
450
600
750
0
1.5
3
4.5
6
7.5
8
(SEKm) Q1 2012 Q1 2013
Sales 7,107 7,678
EBIT* 131 457
Margin* 1.8 6.0
EBIT (SEKm) Margin (%)
1.8
6.0
* Excluding items affecting comparability.
Non-recurring items are excluded in all figures.
• Higher sales volumes
• Improvements in price/mix
– Selective price actions
• EBIT increased to SEK 457m
– Strong volume growth
– Price/mix contribution
– Consolidation of cooking
production
• Gaining market share
Consumer Durables
2012 2013

9. -20%
-15%
-10%
-5%
0%
5%
10%
15%
2006 2007 2008 2009 2010 2011 2012 2013
Market for core appliances increased
in North America
9
Quarterly comparison y-o-y

10. Major Appliances
Latin America
0
100
200
300
400
500
600
700
0
2
4
6
8
10
12
10
(SEKm) Q1 2012 Q1 2013
Sales 5,149 4,885
EBIT* 278 251
Margin* 5.4 5.1
EBIT (SEKm) Margin (%)
5.4
5.1
* Excluding items affecting comparability.
Non-recurring items are excluded in all figures.
• Volume growth in Brazil and
rest of Latin America
– Organic growth of 7.4%
• EBIT of SEK 251m
– Improving prices
– Increased costs for sourced
products
– Negative currency effect
Consumer Durables
2012 2013

11. Major Appliances
Asia/Pacific
0
80
160
240
0
2
4
6
8
10
12
11
(SEKm) Q1 2012 Q1 2013
Sales 1,841 1,948
EBIT* 155 106
Margin* 8.4 5.4
EBIT (SEKm) Margin (%)
8.4
5.4
* Excluding items affecting comparability.
Non-recurring items are excluded in all figures.
• Volume growth in Australia in Q1
– Positive volumes
– Negative customer mix
• Southeast Asia and China
– Continued good profitability
in Southeast Asia
– Gaining market share in China
• Investments for future growth in
Asia according to plan
Consumer Durables
2012 2013

12. Small Appliances
0
90
180
270
0
2
4
6
8
10
12
12
(SEKm) Q1 2012 Q1 2013
Sales 2,105 2,020
EBIT* 93 17
Margin* 4.4 0.8
EBIT (SEKm) Margin (%)
4.4
0.8
* Excluding items affecting comparability.
Non-recurring items are excluded in all figures.
• Organic sales growth
– Weak European markets
– Improved product mix
• Lower operating income
– Unfavorable currency impact
– Rising costs for plastics
• Cost savings implemented
Consumer Durables
2012 2013

13. Food-service &
Laundry products
0
100
200
300
0
4
8
12
16
20
13
(SEKm) Q1 2012 Q1 2013
Sales 1,408 1,201
EBIT* 130 59
Margin* 9.2 4.9
EBIT (SEKm) Margin (%)
9.2
4.9
* Excluding items affecting comparability.
Non-recurring items are excluded in all figures.
Food-service products
• Volume decline in Western
Europe
• Lower operating income
– Negative country mix
– Investments in chains and
product innovation
Laundry products
• Lower sales volume
• Lower operating income
– Negative price/mix
– Restructuring costs
Professional Products
2012 2013

14. Q2 and FY 2013 y-o-y
In accordance with forward-looking statements in the CEO
letter, press release and previous official statements
14
Q2 FY 2013 Comments
Market volumes
Slightly
Positive
Slightly
Positive
Growth in emerging markets and North
America. Europe continues to be weak.
Price/Mix
Slightly
Positive
Slightly
Positive
Latin America and North America positive.
Europe continues to be weak.
Raw-material
costs
Flat Positive
Steel: Positive
Plastics: Negative
R&D and
Marketing
Higher Higher
Intensive launch period in 2013. Increased
marketing spend in North America and China.
Cost savings ~SEK 250m ~ SEK 1bn
Global operations, overhead reduction and
manufacturing footprint.
Logistics,
warehousing etc.
Higher Higher
Overall inflation driven cost increases such as
overseas freights and other transportation.

15. 15
1515

16. 16
Factors affecting forward-
looking statements
Factors affecting forward-looking statements
This presentation contains “forward-looking” statements within the meaning
of the US Private Securities Litigation Reform Act of 1995. Such statements
include, among others, the financial goals and targets of Electrolux for
future periods and future business and financial plans. These statements
are based on current expectations and are subject to risks and uncertainties
that could cause actual results to differ materially due to a variety of factors.
These factors include, but may not be limited to the following: consumer
demand and market conditions in the geographical areas and industries in
which Electrolux operates, effects of currency fluctuations, competitive
pressures to reduce prices, significant loss of business from major retailers,
the success in developing new products and marketing initiatives,
developments in product liability litigation, progress in achieving operational
and capital efficiency goals, the success in identifying growth opportunities
and acquisition candidates and the integration of these opportunities with
existing businesses, progress in achieving structural and supply-chain
reorganization goals.