Moni: -venture funded fintech company -has an iOS app to send money abroad via mobile at a low fee of 99c -both the web and app can be strongly improved in terms design and UX. www.elcoian.com

1. UX of the Moni
landing page1elcoian.com
@elcoian

2. https://growthhackers.com/slides/29-growth-hacking-quick-wins/ Page 42, 43.

3. Landing page today

4. 1. Without nav, 2. larger call-to-action buttons,
3. black and white media without copy.

5. 4. Remove background, 5. adapt logo, 6.
change headline, 7. remove extra copy.

6. 8. Remove iphones, 9. Simplify tagline.

7. Meerkat landing page (most popular app today).

8. 10. Let’s go back to the last one

9. 11. It’s a money app, let’s display “people” to make it look more trustable.

10. Create more landing
pages on the website
2

11. https://growthhackers.com/slides/29-growth-hacking-quick-wins/ Page 10

12. Example:
Uber’s features
page looks like a
landing page.

13. Moni’s features page:
• 7 vertical panels
• 9 iphones
• 15 text boxes
-> can be reduced.

14. App user journey
3

15. New User Signing Up
1. No need for a journey-overview
2. Second screen with 8 fields = too bulky
-> cut it up in two or more pieces
3. Number verification screen too much copy

16. New User Signing Up (Uber & Bizzby)
Landing Register 3 Fields 2 Fields Payment Scan card Verify number
Landing Register 4 Fields 1 Fields Verify number

17. Existing User Opening The App
1. Needs app landing page with logo ——————-—-—>
2. The “Send Money” screen could show one task per time
3. The “Send Money” screen could show a better default
contact image and show your favourites
4. The menu could show: “About, FAQ & Terms &
Conditions”
5. The password screen & menu screen could be more
visually impactful.

18. Downloads
4

19. App store optimisation
https://growthhackers.com/slides/12-mobile-growth-tactics-for-app-launch-acquisition-and-retention-slides/

20. Referrals
https://growthhackers.com/slides/12-mobile-growth-tactics-for-app-launch-acquisition-and-retention-slides/

21. User acquisition?
5elcoian.com
@elcoian