Ninety-nine percent of adult software consumers in the US have access to either a PC or laptop computer at home or work, 43% have a smartphone
and 12% have an iPad or e-reader. These consumers are regularly downloading software or applications for these devices, but much of what
they download is either free or costs less than $50. The maturity of open source software and the widespread availability of free smartphone
applications have created choice for consumers who traditionally have paid for software. In fact, 46% of software owners have switched to a free
version that they consider as good as their existing paid software when they were due to renew their subscription or pay for an upgrade. For software
publishers this competition is making it more and more difcult to sell to new consumers and retain existing customers. Software publishers must
improve their tactics for selling online and ensure that they are offering an online experience that parallels the high expectations that today’s savvy
online shoppers expect. They face the same threats that the music and media industry have been forced to accept, that consumers value their products but are no longer prepared to pay for them. Software publishers and retailers alike must nd new ways of licensing their products that resonate with their consumers.
Dev Dives: Streamline document processing with UiPath Studio Web
Selling Software to Consumers - Upgrade Now!
1. Selling Software to
Consumers - Upgrade Now!
Pete Sheldon Amanda Dhalla
Product Marketing Manager Ecommerce Consultant
Elastic Path Software Elastic Path Software
Listen to audio using your computer’s microphone & speakers (VoIP) or dial in:
United States: + 1 323 417 4600
United Kingdom: + 44 (0) 121 368 0265
Access Code: 698-986-606
Elastic Path™
2. Introducing
Elastic Path Software
• Enterprise ecommerce solutions for software, media,
telco, online services, and digital reseller markets
• Trusted ecommerce experts
• #1 ecommerce blog www.getelastic.com
• For more on-demand ecommerce resources:
www.elasticpath.com/resources
Elastic Path™
3. Download Our Research Paper
“Consumer Software Buying Trends 2010”
- Download a copy @ http://www.elasticpath.com/research-papers
- Webinar recording will be sent to you, and made available at
www.elasticpath.com/webinar/
Elastic Path™
22. Purchase Influencer| Usage-based Licensing
ClustrMaps
• Website traffic counter
• Free up to a traffic limit
Gmail
• Free up to a storage limit
• Becoming a common approach for
Google
Google SketchUp
• Trial includes 8 hours of usage rather
than # of days
Elastic Path™
25. Key Recommendations
• Offer upgrade protection as an up-sell option
• Provide alternative ownership models
– Usage-based licensing
– Multi-user licensing
• Intelligently up-sell to increase average order
value
• Treat your existing customers well
Elastic Path™