5. KNOW
YOUR
AUDIENCE
ELASTICITY + THERE IS NO FRESH BROCCOLI
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
6. The
Relevance
Bulls Eye
ELASTICITY + THERE IS NO FRESH BROCCOLI
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
7. When you know your audience:
1. Clearly understand who your product is for
2. Know their who, what, when, where, why and how
3. Listen to them
4. Know who they listen to
5. Once they buy, serve them like they’re the only one
ELASTICITY + THERE IS NO FRESH BROCCOLI
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
8. SEARCH
IS STILL NO. 1
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
9. Social and PR
Converge to Elevate Search
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
10. ELASTICITY + THERE IS NO FRESH BROCCOLI
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
11. Without Content,
You Do Not Exist
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
12. Measure
For The Future
ELASTICITY + THERE IS NO FRESH BROCCOLI
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
Not the Past
13. Two types of
Marketing
ELASTICITY + THERE IS NO FRESH BROCCOLI
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
14. Measurement is an exercise
in figuring out where you want to go,
not where you have been.
TWEET THAT SHIT!
(@JasonFalls said it)
ELASTICITY + THERE IS NO FRESH BROCCOLI
15. There Is
No Easy Button
ELASTICITY + THERE IS NO FRESH BROCCOLI
Know Your Audience
Search is your
No. 1 Priority
Social and PR Elevate
Search
Without Content You
Don't Exist
Measure For The
Future, Not The Past
There Is No
Easy Button
16. Nothing worth having comes easy
- Theodore Roosevelt
ELASTICITY + THERE IS NO FRESH BROCCOLI
17. The dictionary is the only place
where success comes before work
- Vince Lombardi
ELASTICITY + THERE IS NO FRESH BROCCOLI
18.
19. I promise from now on you’ll remember that
when you see a head of broccoli.
ELASTICITY + THERE IS NO FRESH BROCCOLI
20. Jason Falls
Contact Info
Elasticity
@JasonFalls
goelastic.com
Get the slides!
www.slideshare.net/elasticity
ELASTICITY + THERE IS NO FRESH BROCCOLI