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August 2011
This edition covers:
• Happynomics
• Funny Money
• The Future of Influence
• Social Learning
CORPORATE PURPOSE/CR
                                                      ➔ Happiness as the new economics is an
HAPPYNOMICS                                           appealing thought, but it is hard to imagine any   COMMUNICATIONS TAKEOUT
                                                      major economy looking at happiness instead of
The sudden upsurge of interest in our                 money any time soon. Happiness is notoriously
emotional well-being from a variety of                hard to measure, and hence data is hard to
secular organisations – including Action for          obtain. NEF (New Economics Foundation) is
Happiness - could easily be dismissed as some         one organisation that has looked at well- being
kind of pie in the sky, “Big Society” clap trap,      around the world and produced this Happy
were it not for tangible proof that a happier         Planet Index.
workforce is a more productive one and that
there is currently a happiness deficit in spite of    Happiness can’t be bought
our relatively affluent Western lifestyles.           ➔ Most people think that if they become            THE BUSINESS OF HAPPINESS
Evidence                                              successful, then they'll be happy. But recent      ©The Futures Company
➔ Surveys in Britain and the U.S. show that           discoveries in psychology and neuroscience         Consumer Futures
people are no happier now than in the 1950s -         show that this formula is backward: happiness      Understand what makes consumers
despite massive economic growth.                      fuels success, not the other way around. When      happy, how much of a priority happiness
➔ Trust is a major determinant of happiness in        we're positive, our brains are more motivated,     is, and how it affects behaviours and
a society. Levels of trust vary widely between        engaged, creative, energetic, resilient, and       customer interactions.
countries. The percentage of people who say           productive.                                        Brand Futures
"Most people can be trusted" is only 30% of           ➔ If further proof were needed, after an initial   Determine if happiness should be central
people in the U.K. and U.S., compared to 60%          period of euphoria lottery winners are found to    – or simply a component part – of your
some 40 years ago. But in Scandinavia the level       revert to the same level of happiness they felt    brand and how this should be framed
is still over 60%, and these are the happiest         prior to their win.                                Category Futures
countries too [data pre twin terror attacks].                                                            Identify which dimensions of happiness
➔ Although our genes influence about 50% of           7 Reasons why happiness is key to business         are relevant for your category and
the variation in our personal happiness, our          success                                            where permissions lie
circumstances (like income and environment)           1. Happy customers are keen to tell people         Company Futures
affect only about 10%.                                    about their positive experience                Determine the role happiness should play
➔ As much as 40% is accounted for by our daily        2. Unhappy customers talk to the MOST              in your organisation’s culture and its link
activities and the conscious choices we make.             people about their negative experience         to recruitment, motivation and retention
So the good news is that our actions really can       3. Happy customers are repeat customers            Macro Futures
make a difference.                                    4. Happy customers will pay more for a great       Monitor how happiness is evolving
Measurement                                               experience                                     and the expectations this will set for
➔In an effort to measure well-being beyond            5. Happy customers are loyal and flexible          the future
per capita GDP, UK Prime Minister David               6. Happy customers will drive your marketing       TEST YOUR HAPPINESS:
Cameron has just created a National Happiness             for you
Index to provide quarterly measures of how
                                                                                                         TAKES ONE MINUTE TO
                                                      7. Happy employees are more productive,
people feel. The first results will be available in       creative and loyal                             COMPLETE
July 2012.                                                                                               http://bbc.in/q9qRkO
FINANCIAL/INNOVATION                                Virtual Currencies
FUNNY MONEY                                         ➔ Bitcoins are produced without the                  COMMUNICATIONS TAKEOUT
                                                    involvement of governments or banks, thus
So we have established that money can’t buy         avoiding taxes. Instead, they are generated by
you happiness, but how will the world look as       software and are stored in an online e-wallet,
we move closer and closer to a “moneyless”          similar to cash. As of May 2011 there were
society. Will the term “filthy lucre” finally be    6.2mn Bitcoins in circulation and the value has
rendered redundant?                                 rocketed to over $6 per Bitcoin, making the
Mass Mirage                                         total Bitcoin economy worth over $36 million.
➔ Money is going out of fashion. At least coins,    ➔ Several of Silicon Valley’s tech behemoths
notes and cheques most certainly are, only to       are also battling to take control of
be replaced by electronic transactions of all       this burgeoning market. After dabbling more
kinds. It has been a very long time since the       than a year on tests with its Credits system,        KEY DEVELOPMENTS
numbers in your bank account had anything to        Facebook’s virtual currency hit its stride last      The world of money is opening out in a big
do with real wealth. Currency once stood in as a    September when it became, among other                way today:
token for something valuable - like gold - but      things, the exclusive payment method for most
modern currencies are more like a mass mirage       applications created by Zynga, the developer of       ➔ Facebook credits are becoming an
that we can all see. As long as we all agree that   a roster of games including Mafia Wars and           important alternative currency
a currency has value, and preferably the same       FarmVille (the latter now boasts 65 million           ➔ Cash will be phased out for digital
value, then it all stacks up.                       players). Besides online, Credits can be             payments
Virtual Goods                                       purchased in the form of gift cards at brick-         ➔ The rise of Bitcoin is important in shifting
                                                    and-mortar retailers such as Walmart, Best           transactions out of the purvey of
➔ Due to an overall increase in consumer
                                                    Buy, and Target. And they aren’t just                governments
confidence, analysts believe the sale of virtual
                                                    exchanged for dollars, but euros, Danish krone,       ➔ In many developing countries mobile
goods could rake in more than $2.2bn this year                                                           phones are becoming the predominant
and around $12.5bn worldwide, according to          and 13 other currencies.
                                                                                                         banking platform
ThinkEquity. That’s a dramatic burst of cash        Mobile Payments
                                                                                                          ➔ Micro-payments for content could work
compared to just two years earlier, when the        ➔ Mobile payment transactions already total
                                                                                                         through social media and dominant platforms
virtual goods market tallied $738mn in the U.S.     $240bn annually, but that’s just the tip of the      such as China’s QQ
and $6.3bn worldwide.                               iceberg. Juniper Research predicts that the           ➔ These could flow into crowdfunding for
Risky Business                                      market will grow 2 or 3 times in the next 5          creative endeavours
In the UK, a 29-year-old hacker was caught          years.                                                ➔ Behaviourally we are some way from
stealing the identities of two Zynga                ➔ So how will we keep track in a world where         micro-payments working well
employees and swiping $12mn in the                  everyone is spending and lending both real and        ➔ Money will inevitably shift to the cloud
company’s virtual currency. Given the potential     virtual currencies? It seems that cellphone
loopholes, International regulators are now         apps like the recently launched Google Wallet        WATCH: TWO FUTURISTS DISCUSS
wrapping their heads around an industry that        will be key. An app could let you manage any
                                                    number of currencies and trade them with             THE FUTURE OF MONEY
only a decade ago hardly existed.
                                                    your friends - or even do it for you. It will be a   http://bit.ly/o7vGen
                                                    simple case of letting the phone sort it out.
Rankings/Social Scoring
SOCIAL MEDIA/TECHNOLOGY
                                                     ➔ The ability to accurately measure influence
FUTURE OF INFLUENCE                                 is critical. While not yet in widespread use,        COMMUNICATIONS TAKEOUT
From the value of virtual currency to the value     there are some social media analytic tools
of online opinion and e-reputation. Your            emerging that quantify the quality, rather than
reputation has a huge influence on your daily       quantity, of online connections—and provide a
life as well as your private and professional       score to anyone with a social media presence.
future. Your image on the Internet is                ➔Online reputation and influence will
increasingly an asset worth preserving and          become increasingly significant for consumers,
developing and your opinions will soon be           brands, and marketers alike. Going forward,
something you can tangibly trade.                   marketers will use social scores to find the
                                                    right online influencers for their brands and        HOW TO BE INFLUENTIAL
Technology propelling influence                     categories. There are many companies offering        ➔ Create content that really resonates
➔ One of the key consumer trends of this age        rankings with various degrees of credibility.        with your audience. Specialise - become
    is the power of influence globally. Influence   ➔The dominant player determining the                 known for the subject relevant to you
    is a majority activity in many countries        intersection of online reputation and influence      ➔ Authentically increase the size of the
    around the world. More than 6 in 10             is Klout, a social scoring system that assigns       community you are communicating
    consumers globally say they complain about      individuals, and some companies, a grade from        with. The more people in your online
    bad products and services, according to         one to 100 based on data points from                 community, the more likely that what you
    Roper Reports® Worldwide data.                  Facebook, Twitter and LinkedIn. Instead of           are saying will resonate with some of them
➔ Social networks and online ratings are            focusing on the typical social media popularity      ➔ Do not engage in mutual-follow-back
    facilitating this trend. Almost 4 in 10         contest, Klout scores are founded on the new         schemes. Let your audience grow
    Internet users globally have visited a social   social media currency of retweets, likes, and        organically. Be active; to drive resonance
    networking site or online communities. And      comments.                                            you must be constantly engaging with the
    almost 1 in 5 Internet users post ratings or      ➔Like Klout, PeerIndex calculates people’s         people you want to be your audience
    reviews of products or services. And it’s not   online authority not just by the number of           ➔ Interact with the people who are
    just a phenomenon in developed markets          followers they have. It also looks at a variety of   retweeting you – if they are opinion
    like the U.S. Among the countries with the      factors to measure online reputation. A person       leaders then they will talk about your
    highest rates of social networking and online   can get a score of 0 to 100. This is calculated      product or service the more you engage
    communities are Brazil, Argentina, Indonesia    over 120 days of online activity, taking topics,     with them. Take social media monitoring
    and Poland.                                     audience, and activity into account. People can      on board, this will allow you to monitor
Influence as a commodity                            only get a score of over 90 if they are in the top   your brand and assess how influential
➔ You can enlist fans by making reference to        0.001% of the community. So there would only         specific bloggers or tweeters are
    experiences surrounding an image,               be 1 person with a score that high in a              ➔ Recognise market-by-market
    personality, brand and charisma of the          community of 1,000. These scores act as              differences
    influencer. Elite athletes like Olympic         guidance so that in a hyper-connected world
    medallists are paid a king’s ransom for         people may know who to trust.
    endorsements. More and more often,
                                                                                                         CALCULATE: WHAT NUMBER ARE
    complete strangers can gain our trust, and                                                           YOU? http://klout.com/home
    influence us e.g. Tripadvisor.
Podcasting
HR/TECHNOLOGY
                                                    ➔ Podcasting has become a popular
SOCIAL LEARNING                                       technology in education, in part because it    COMMUNICATIONS TAKEOUT
The future of learning has evolved from what          provides a way of pushing educational
was originally known as e-learning, to learning       content to learners. For example, Stanford
2.0 and now “social learning”. This latest            University has teamed up with Apple to
iteration makes its adoption by companies even        create the Stanford iTunes University -
more achievable.                                      which provides a range of digital content
                                                      (some closed and some publicly accessible)
From e-learning to learning 2.0                       that students can subscribe to using Apple's
➔ The traditional approach to e-learning has          iTunes software.
    been to employ the use of a Virtual Learning    ➔ However, student-produced podcasts are
    Environment software that is often                the future of educational podcasting. Swap     SKILL SET NEEDED FOR SOCIAL
    cumbersome and expensive. It is also              'user-generated content' for 'learner-         LEARNING
    structured around courses, timetables and         generated content' and you soon get the        ➔ Understand key social media and social
    testing. Too often this approach is dictated by   picture.                                       media concepts: trust, belonging, self-
    the needs of the institution rather than the    ➔ Apple, with its strong presence in the         confidence, self-direction, motivation, skills
    individual learner.                               education market, has been quick to            ➔ Knowledge of moderation strategies and
➔ In contrast, learning 2.0 (as coined by             recognize the learning potential of student    key moderation concepts
    Stephen Downes) has taken a ‘loosely joined       podcasting. Apple is heavily marketing its     ➔ Knowledge of key community
    approach’ that combines the use of discrete       iPod and associated content creation tools     management strategies
    but complementary tools and web services –        (iMovie, GarageBand, and iTunes) to the        ➔ Ongoing professional development by
    such as blogs, wikis and other social software    education sector. The podcasting section of    networking outside the company through
    – to support the creation of ad-hoc learning      iTunes even has a category dedicated to        social learning
    communities.                                      education.                                     READ: SOCIAL LEARNING
                                                                                                     STRATEGIES CHECKLIST
Edu-blogging                                       Broadcast model is broken
➔ Blogging is increasingly finding a home in       ➔ Today’s digital generation is no longer         http://bit.ly/q4YXjJ
   education (both in school and university), as      content to accept the old broadcast model        CONTACT
   not only does the software remove the              of education as passive recipients of
   technical barriers to writing and publishing       knowledge. They're used to multi-tasking,      To request further information, give
   online - but the 'journal' format encourages       and have learned to handle the information     feedback or suggest a future topic for
   students to keep a record of their thinking        overload. They expect a two-way                the newsletter, please contact:
   over time. Blogs also of course facilitate         conversation. What's more, growing up          Elaine Cameron
   critical feedback, by letting readers add          digital has encouraged this generation to be   Strategic Research & Trend Analysis,
   comments - which could be from teachers,           active and demanding enquirers. Rather
                                                                                                     EMEA elaine.cameron@bm.com
   peers or a wider audience. It’s a short leap       than waiting for a trusted professor to tell
   from there to applying this principle to the       them what's going on, they’ve already used
   workplace.                                         Google or Wikipedia to find out for            And don’t forget to follow on Twitter:
                                                      themselves.                                    http://www.twitter.com/FUTUREPersp

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FUTURE Perspective #8 trends newsletter

  • 1. August 2011 This edition covers: • Happynomics • Funny Money • The Future of Influence • Social Learning
  • 2. CORPORATE PURPOSE/CR ➔ Happiness as the new economics is an HAPPYNOMICS appealing thought, but it is hard to imagine any COMMUNICATIONS TAKEOUT major economy looking at happiness instead of The sudden upsurge of interest in our money any time soon. Happiness is notoriously emotional well-being from a variety of hard to measure, and hence data is hard to secular organisations – including Action for obtain. NEF (New Economics Foundation) is Happiness - could easily be dismissed as some one organisation that has looked at well- being kind of pie in the sky, “Big Society” clap trap, around the world and produced this Happy were it not for tangible proof that a happier Planet Index. workforce is a more productive one and that there is currently a happiness deficit in spite of Happiness can’t be bought our relatively affluent Western lifestyles. ➔ Most people think that if they become THE BUSINESS OF HAPPINESS Evidence successful, then they'll be happy. But recent ©The Futures Company ➔ Surveys in Britain and the U.S. show that discoveries in psychology and neuroscience Consumer Futures people are no happier now than in the 1950s - show that this formula is backward: happiness Understand what makes consumers despite massive economic growth. fuels success, not the other way around. When happy, how much of a priority happiness ➔ Trust is a major determinant of happiness in we're positive, our brains are more motivated, is, and how it affects behaviours and a society. Levels of trust vary widely between engaged, creative, energetic, resilient, and customer interactions. countries. The percentage of people who say productive. Brand Futures "Most people can be trusted" is only 30% of ➔ If further proof were needed, after an initial Determine if happiness should be central people in the U.K. and U.S., compared to 60% period of euphoria lottery winners are found to – or simply a component part – of your some 40 years ago. But in Scandinavia the level revert to the same level of happiness they felt brand and how this should be framed is still over 60%, and these are the happiest prior to their win. Category Futures countries too [data pre twin terror attacks]. Identify which dimensions of happiness ➔ Although our genes influence about 50% of 7 Reasons why happiness is key to business are relevant for your category and the variation in our personal happiness, our success where permissions lie circumstances (like income and environment) 1. Happy customers are keen to tell people Company Futures affect only about 10%. about their positive experience Determine the role happiness should play ➔ As much as 40% is accounted for by our daily 2. Unhappy customers talk to the MOST in your organisation’s culture and its link activities and the conscious choices we make. people about their negative experience to recruitment, motivation and retention So the good news is that our actions really can 3. Happy customers are repeat customers Macro Futures make a difference. 4. Happy customers will pay more for a great Monitor how happiness is evolving Measurement experience and the expectations this will set for ➔In an effort to measure well-being beyond 5. Happy customers are loyal and flexible the future per capita GDP, UK Prime Minister David 6. Happy customers will drive your marketing TEST YOUR HAPPINESS: Cameron has just created a National Happiness for you Index to provide quarterly measures of how TAKES ONE MINUTE TO 7. Happy employees are more productive, people feel. The first results will be available in creative and loyal COMPLETE July 2012. http://bbc.in/q9qRkO
  • 3. FINANCIAL/INNOVATION Virtual Currencies FUNNY MONEY ➔ Bitcoins are produced without the COMMUNICATIONS TAKEOUT involvement of governments or banks, thus So we have established that money can’t buy avoiding taxes. Instead, they are generated by you happiness, but how will the world look as software and are stored in an online e-wallet, we move closer and closer to a “moneyless” similar to cash. As of May 2011 there were society. Will the term “filthy lucre” finally be 6.2mn Bitcoins in circulation and the value has rendered redundant? rocketed to over $6 per Bitcoin, making the Mass Mirage total Bitcoin economy worth over $36 million. ➔ Money is going out of fashion. At least coins, ➔ Several of Silicon Valley’s tech behemoths notes and cheques most certainly are, only to are also battling to take control of be replaced by electronic transactions of all this burgeoning market. After dabbling more kinds. It has been a very long time since the than a year on tests with its Credits system, KEY DEVELOPMENTS numbers in your bank account had anything to Facebook’s virtual currency hit its stride last The world of money is opening out in a big do with real wealth. Currency once stood in as a September when it became, among other way today: token for something valuable - like gold - but things, the exclusive payment method for most modern currencies are more like a mass mirage applications created by Zynga, the developer of ➔ Facebook credits are becoming an that we can all see. As long as we all agree that a roster of games including Mafia Wars and important alternative currency a currency has value, and preferably the same FarmVille (the latter now boasts 65 million ➔ Cash will be phased out for digital value, then it all stacks up. players). Besides online, Credits can be payments Virtual Goods purchased in the form of gift cards at brick- ➔ The rise of Bitcoin is important in shifting and-mortar retailers such as Walmart, Best transactions out of the purvey of ➔ Due to an overall increase in consumer Buy, and Target. And they aren’t just governments confidence, analysts believe the sale of virtual exchanged for dollars, but euros, Danish krone, ➔ In many developing countries mobile goods could rake in more than $2.2bn this year phones are becoming the predominant and around $12.5bn worldwide, according to and 13 other currencies. banking platform ThinkEquity. That’s a dramatic burst of cash Mobile Payments ➔ Micro-payments for content could work compared to just two years earlier, when the ➔ Mobile payment transactions already total through social media and dominant platforms virtual goods market tallied $738mn in the U.S. $240bn annually, but that’s just the tip of the such as China’s QQ and $6.3bn worldwide. iceberg. Juniper Research predicts that the ➔ These could flow into crowdfunding for Risky Business market will grow 2 or 3 times in the next 5 creative endeavours In the UK, a 29-year-old hacker was caught years. ➔ Behaviourally we are some way from stealing the identities of two Zynga ➔ So how will we keep track in a world where micro-payments working well employees and swiping $12mn in the everyone is spending and lending both real and ➔ Money will inevitably shift to the cloud company’s virtual currency. Given the potential virtual currencies? It seems that cellphone loopholes, International regulators are now apps like the recently launched Google Wallet WATCH: TWO FUTURISTS DISCUSS wrapping their heads around an industry that will be key. An app could let you manage any number of currencies and trade them with THE FUTURE OF MONEY only a decade ago hardly existed. your friends - or even do it for you. It will be a http://bit.ly/o7vGen simple case of letting the phone sort it out.
  • 4. Rankings/Social Scoring SOCIAL MEDIA/TECHNOLOGY ➔ The ability to accurately measure influence FUTURE OF INFLUENCE is critical. While not yet in widespread use, COMMUNICATIONS TAKEOUT From the value of virtual currency to the value there are some social media analytic tools of online opinion and e-reputation. Your emerging that quantify the quality, rather than reputation has a huge influence on your daily quantity, of online connections—and provide a life as well as your private and professional score to anyone with a social media presence. future. Your image on the Internet is ➔Online reputation and influence will increasingly an asset worth preserving and become increasingly significant for consumers, developing and your opinions will soon be brands, and marketers alike. Going forward, something you can tangibly trade. marketers will use social scores to find the right online influencers for their brands and HOW TO BE INFLUENTIAL Technology propelling influence categories. There are many companies offering ➔ Create content that really resonates ➔ One of the key consumer trends of this age rankings with various degrees of credibility. with your audience. Specialise - become is the power of influence globally. Influence ➔The dominant player determining the known for the subject relevant to you is a majority activity in many countries intersection of online reputation and influence ➔ Authentically increase the size of the around the world. More than 6 in 10 is Klout, a social scoring system that assigns community you are communicating consumers globally say they complain about individuals, and some companies, a grade from with. The more people in your online bad products and services, according to one to 100 based on data points from community, the more likely that what you Roper Reports® Worldwide data. Facebook, Twitter and LinkedIn. Instead of are saying will resonate with some of them ➔ Social networks and online ratings are focusing on the typical social media popularity ➔ Do not engage in mutual-follow-back facilitating this trend. Almost 4 in 10 contest, Klout scores are founded on the new schemes. Let your audience grow Internet users globally have visited a social social media currency of retweets, likes, and organically. Be active; to drive resonance networking site or online communities. And comments. you must be constantly engaging with the almost 1 in 5 Internet users post ratings or ➔Like Klout, PeerIndex calculates people’s people you want to be your audience reviews of products or services. And it’s not online authority not just by the number of ➔ Interact with the people who are just a phenomenon in developed markets followers they have. It also looks at a variety of retweeting you – if they are opinion like the U.S. Among the countries with the factors to measure online reputation. A person leaders then they will talk about your highest rates of social networking and online can get a score of 0 to 100. This is calculated product or service the more you engage communities are Brazil, Argentina, Indonesia over 120 days of online activity, taking topics, with them. Take social media monitoring and Poland. audience, and activity into account. People can on board, this will allow you to monitor Influence as a commodity only get a score of over 90 if they are in the top your brand and assess how influential ➔ You can enlist fans by making reference to 0.001% of the community. So there would only specific bloggers or tweeters are experiences surrounding an image, be 1 person with a score that high in a ➔ Recognise market-by-market personality, brand and charisma of the community of 1,000. These scores act as differences influencer. Elite athletes like Olympic guidance so that in a hyper-connected world medallists are paid a king’s ransom for people may know who to trust. endorsements. More and more often, CALCULATE: WHAT NUMBER ARE complete strangers can gain our trust, and YOU? http://klout.com/home influence us e.g. Tripadvisor.
  • 5. Podcasting HR/TECHNOLOGY ➔ Podcasting has become a popular SOCIAL LEARNING technology in education, in part because it COMMUNICATIONS TAKEOUT The future of learning has evolved from what provides a way of pushing educational was originally known as e-learning, to learning content to learners. For example, Stanford 2.0 and now “social learning”. This latest University has teamed up with Apple to iteration makes its adoption by companies even create the Stanford iTunes University - more achievable. which provides a range of digital content (some closed and some publicly accessible) From e-learning to learning 2.0 that students can subscribe to using Apple's ➔ The traditional approach to e-learning has iTunes software. been to employ the use of a Virtual Learning ➔ However, student-produced podcasts are Environment software that is often the future of educational podcasting. Swap SKILL SET NEEDED FOR SOCIAL cumbersome and expensive. It is also 'user-generated content' for 'learner- LEARNING structured around courses, timetables and generated content' and you soon get the ➔ Understand key social media and social testing. Too often this approach is dictated by picture. media concepts: trust, belonging, self- the needs of the institution rather than the ➔ Apple, with its strong presence in the confidence, self-direction, motivation, skills individual learner. education market, has been quick to ➔ Knowledge of moderation strategies and ➔ In contrast, learning 2.0 (as coined by recognize the learning potential of student key moderation concepts Stephen Downes) has taken a ‘loosely joined podcasting. Apple is heavily marketing its ➔ Knowledge of key community approach’ that combines the use of discrete iPod and associated content creation tools management strategies but complementary tools and web services – (iMovie, GarageBand, and iTunes) to the ➔ Ongoing professional development by such as blogs, wikis and other social software education sector. The podcasting section of networking outside the company through – to support the creation of ad-hoc learning iTunes even has a category dedicated to social learning communities. education. READ: SOCIAL LEARNING STRATEGIES CHECKLIST Edu-blogging Broadcast model is broken ➔ Blogging is increasingly finding a home in ➔ Today’s digital generation is no longer http://bit.ly/q4YXjJ education (both in school and university), as content to accept the old broadcast model CONTACT not only does the software remove the of education as passive recipients of technical barriers to writing and publishing knowledge. They're used to multi-tasking, To request further information, give online - but the 'journal' format encourages and have learned to handle the information feedback or suggest a future topic for students to keep a record of their thinking overload. They expect a two-way the newsletter, please contact: over time. Blogs also of course facilitate conversation. What's more, growing up Elaine Cameron critical feedback, by letting readers add digital has encouraged this generation to be Strategic Research & Trend Analysis, comments - which could be from teachers, active and demanding enquirers. Rather EMEA elaine.cameron@bm.com peers or a wider audience. It’s a short leap than waiting for a trusted professor to tell from there to applying this principle to the them what's going on, they’ve already used workplace. Google or Wikipedia to find out for And don’t forget to follow on Twitter: themselves. http://www.twitter.com/FUTUREPersp