1. (MACROECONOMICS)
SUBMITTED BY:
SUBMITTED TO:
AMAN THAKUR
Dr. RENUKA
DIVYA SINGH
SHARMA
EKTA
KANIKA BANSAL
MUSTAFA

2. What is business Environment?
 Business environment consists of all those factors that
have a bearing on the business such as the strengths,
weaknesses, internal power relationships and
orientations of the organization, government policies
etc….

3. Features of Business Environment
 Totality of the external forces
 Dynamic nature
 Uncertainty
 Specific and general forces

4. Types of environment
 On the basis of the extent of intimacy with the firm,
the environmental factors may be classified in to
different types of levels:
 Internal factors: controllable and direct impact on
business
 External factors: unctrollable and indirect impact on
business

5. Internal Environment
 Important Internal factors are:
 Value system
 Mission and Objectives
 Management structure and nature
 Internal Power Relationship
 Human Resources
 Company Image
 Brand Equity

6. Types of External Environment
 Micro-environment
 Macro-environment

7. Micro-environment
 Micro environment is also known as task environment
and operating environment because the micro
environmental forces have a direct bearing on the
operations of the firm:
 Suppliers
 Financers
 Customer
 Marketing Intermediaries
 Public
 Competitors

8. Macro-environment
 Macro environment is also known as general
environment and remote environment. Macro factors
are generally more uncontrollable than micro
environment factors.
 When the macro factors become uncontrollable, the
success of company depends upon its adaptability to
the environment.

9. The External
Environment

10. Environment Scanning
 Environmental Scanning is the monitoring, evaluating
and disseminating of information from the external
and internal environment to key people within the
corporation

11. Techniques for Environmental
Scanning
 Verbal and written information
 Search and Scanning
 Spying
 Forecasting
 Five force analysis

12. ANALYSIS OF THE BUSINESS
ENVIRONMENT
 SWOTs analysis
 Environmental conditions may be favourable or unfavourable:
 Opportunity
Represents favourable (positive) conditions in
micro, market, macro environments
Advantageous to firm
• Threat
Represents unfavourable (negative) conditions in
micro, market, macro environments
Detrimental to firm
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13.  Thank You