This document analyzes the cola wars case study through the lens of Porter's Five Forces model for both the concentrated producer industry and bottling industry. For the concentrated producer industry, the document finds low threat of new entry, substitution, and supplier power, as well as moderate customer power. This results in an attractive industry. For bottlers, the document finds moderate threat of substitution, supplier power, and customer power, as well as low threat of new entry, resulting in a moderately attractive industry with higher forces and smaller margins than concentrated producers.