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Building b2b Social Media Strategy: Vision, Tactics, Power of Results

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Building b2b Social Media Strategy: Vision, Tactics, Power of Results
Overwhelming Social Media… What is it really? ,[object Object],[object Object],[object Object]
Social Media is a Medium
Conversation within Communities
motum b2b Approach to Social Media Marketing ,[object Object],[object Object],[object Object],[object Object]
motum b2b: a Social Media campaign… how did we do it? ,[object Object],[object Object],[object Object]
Save Your Johnson: buysafemedia.com site
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Save Your Johnson: Tactics Cloud
Save Your Johnson: Social Media Scoring Matrix OE – Openness and Ease of Engagement SE – Sustained Engagement OT – On Topic PR – Popularity and Reach AR – Audience and Relevance Rankings Description 18 4 3 4 3 4 Media Job Search Canada 18 4 3 4 3 4 Spin Influencer 18 4 3 3 4 4 iMedia Connection 19 3 5 3 4 4 Brand Republic 20 3 5 3 5 4 Marketing Power 20 3 5 3 5 4 Marketing Over Coffee 20 3 5 3 5 5 Advertising Research Foundation 21 4 5 4 4 4 Media Post 22 4 4 5 5 4 I have an idea Total OE OT SE AR PR Name
Save Your Johnson: Message Molecule
Safe Media Blog
Save Your Johnson: Facebook profile
Save Your Johnson: Twitter profile
Save Your Johnson: Tracking, Measurement and Reporting ,[object Object],[object Object],[object Object]
CEOs and Social Media: facts and pros ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is motum b2b? ,[object Object],[object Object],[object Object]

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Building b2b Social Media Strategy: Vision, Tactics, Power of Results