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Being fit was meant to ...
Survive.
Keep us from getting killed.
Feed ourselves.
And that was all the
motivation we needed.
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Inspite all the energy it is
costing us, the brain motivates
us to keep fit because we want
to stay alive...
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Our brain wants us to be in
shape so we will be able to...
Hunt
Run for our lives
Live long
Be the strongest, fastest, best of our tribe
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And we don’t need that
anymore do we?
Our survival instinct tells us we need to be fit,
but we know we don’t need to be because life has changed for us.
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So according to evolution we
nowadays should not be moving
at all, because we don’t need it.
But here comes the jedi mind trick of the brain....motivation
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Feb. 22, 2012
Mathias Pessiglione
(University Pierre and Marie Curie)
Identified the part of the brain driving motivation during actions that combine
physical and/or mental effort:
the ventral striatum.
The attached dorsal striatum contributes directly to decision-making and initiation.
It does this by combining sensory, cognitive, and motivational/emotional information.
It is key to the motivational and learning processes that support goal-directed action.
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So, people get motivated by
what they see, hear and feel.
But how do we learn to use that what we see, hear and feel?
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Play is the way we learn.
It is the way we learn to
motivate ourselves
So play is the method, motivation is the goal.
Just look at your kids, and you’ll know it is the truth.
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Because it has never been more
fun, more challenging and more
rewarding to...
Hunt
Run for our lives
Live long
Be the strongest, fastest, best of our tribe
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We play, because it is how we
evolve as a species
Playing games triggers all kinds of areas in the human brain.
Your problems solving skills and creativity get stimulated.
Combine that with the purpose driven effectiveness that comes from
motivation through playing games and the circle is complete.
We are made to play
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We play, because it gives us a
purpose that we can master,
and allows us to be
autonomous in doing so
It makes us feel good about ourselves, and therefore motivates us.
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“Play is the only way the
highest intelligence of
humankind can unfold.”
Joseph Chilton Pearce, Amerikaanse Child development expert
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Gamification?
Gamification is synonym for motivation techniques that originate
from gameplay. While gameplay is as old as humanity itself,
gamification uses elements from gameplay and games in a daily
context to motivate people or to direct them into action.
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With Gamification, your wish is to motivate someone. So give them
a purpose, something they can master and grant them autonomy.
The reward is progress and engagement.
So if you want people to like your brand through gamification,
you need to give them a purpose, something they can master and autonomy.
The reward is total brand ownership and engagement.
This way they will mobilise themselves.
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Tangeantal learning
Learn by experiencing things. Not by being taught or told.
“Tell me and I forget, show me and I remember, involve me and I will understand”
Benjamin franklin
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But how do i turn gameplay into motivation?
We get triggered by what we
see, hear and feel & we want
purpose, mastery and autonomy.
So, we...
• Visualise.
• Provide clarity by setting one single main goal.
• Direct everything towards that goal, this means visually, audio, emotion
story, tasks. We create an optimal experience environment for motivation.
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NO FUN
We visualise FUN
Because seing is believing. Our whole world is visual and we are
sensitive to visually aided concepts.
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CLARITY NO FOCUS
One single goal
Because seing is believeing. Our whole world is visual and we are
sensitive to visually aided concepts.
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You play to win don’t you?
No... you play to “epic win!”
Winning is no fun without the anticpiation of reaching your goal. It is the anticipation that creates the epicness.
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You play to win don’t you?
No... you play to “epic win!”
Winning is no fun without the anticpiation of reaching your goal. It is the anticipation that creates the epicness.
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You play to win don’t you?
No... you play to “epic win!”
Winning is no fun without the anticpiation of reaching your goal. It is the anticipation that creates the epicness.
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You play to win don’t you?
No... you play to “epic win!”
Winning is no fun without the anticpiation of reaching your goal. It is the anticipation that creates the epicness.
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You play to win don’t you?
No... you play to “epic win!”
Winning is no fun without the anticpiation of reaching your goal. It is the anticipation that creates the epicness.
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That is nice and all,
but that’s just games, real life
is not like that
Not exactly, but in a way we think it is. Remember it is not
about the game, it is about achieving something.
And once you realise you’ve made it, it is follwed by an epic win.
And real life is full of epic win’s because of achievements through play.
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WORK!
Can you think of real life events
that are structured like games?
What would be the goal, the rules, the scaffolding
challenges, and the epic win?
How to influence this, give them the playing field and the weapons to win!
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And now what?
We look at the peer driven
motivational cycle
This means...
• Peer pressure. When everybody else is doing it, I want it to.
• Peer pleasure. It is more fun to do it together
• Peer recognition. I am more motivated if I get good feedback from peers
• Peer sharing. If it is good I want to share it with my friends
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What about
Peer pressure
Ever heard that good parenting is not about your kids follow your adivce or
what you want them to do. They mimic by example.
Peer pressure is kind of the same thing. We naturally follow by example.
If I see something is working for someone,
I want to be part of it. And if we are in a group while doing so, it
creates a bond between us. And I will give it my best, because i do
want to look good in front of my peers.
Peer pressure enhance the fun.
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What about
Peer pleasure
Together most stuff is more fun.
This is one the reasons that MMO Mass Multipayer Online
games are highly popular, you get to share the fun without losing
your own position in the play situation.
Playing or getting motivated together is creating strong social bonds that
work motivating us towards our goals.
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What about
Peer Recognition
The best example is Wikipedia
Like only one of the biggest games ever...
• 15.000.000 articles.
• As acurate as the Encyclopedia Brittannica.
• Peer driven.
• Inbuild point system that enhances mastery.
Your authority as a writer depends on the
points you get from your peers.
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e-Strategy
Interaction starts with the unique GiDesign e-strategy session!
Goal: define your e-DNA and create real interaction
How: in 1 active session that feels like a ‘game‘
(based on gamification)
What: Define your: -social channels, -online tone of voice and measure skills levels. Describe your
online target group and competitors.
Result
Online masterplan in one passport with SMART goals and next steps
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So what now?
How do i gamify stuff?
• Visualise your challenge
• Trigger all senses
• Create a purpose
• Clarify your main goal
• Evoke mastery
• Provide Autonomy
• It is about the experience
• Make it challenging
• Use tangeantal learning
• What will motivate the player
• Make it personal
• Make it social
• Use the peer driven motivational cycle