Hubert Deitmers talks about the BIC Mentality of Dutch Entrepreneurs as an alternative for the VOC Mentality which is (rightly so) criticized as a phrase.
5. Innovation does not mean
you need to create
something new.
Technological innovation ≠ Business model innovation.
Monday, February 7, 2011
6. No cure, no pay.
When enough people take the massive discount as communicated,
the deal goes on.
Groupon takes 50% of the revenue.
Monday, February 7, 2011
7. Ad-based, freemium.
Basic music streaming is offered for free.
Advertisers pay to cover the costs.
A small percentage does already pay for a premium service.
Revenue split Publisher.
Monday, February 7, 2011
8. Free with in-app sales.
By offering the game for free.
Addictive experience leads to users paying for extras.
An intermediate credit system is used to lose real-world value
perception of virtual goods.
80% of revenue comes from in-app sales.
Monday, February 7, 2011
9. Marketplace for
fund seekers.
Fund seekers get exposure to connect with a crowd of ‘backers’.
People backing a project get rewarded,
depending on pledged amount.
Kickstarter takes 5% of the funding as a commission.
Monday, February 7, 2011