1. Edward Prasetyo Nugroho
REEASO Magelang

2. Nama : Edward Prasetyo Nugroho
TTL : Jakarta, 4 Juli 1984
Alamat : Jl.Garuda Lorong Garuda 28, Palu,
Sulteng
Status : Menikah
Pengalaman :
2005-2010 PT.AXA Mandiri sebagai F.A.
2010-2014 PT.HM.Sampoerna,Tbk Sebagai
Retail Enggagement Executive
2014 PT.Bank Sinarmas,Tbk sebagai R.M.
Funding
2014- Present ASM BNI Life Insurance

3. 1. Consumer Profile
2. Behaviour
3. Work & Income
1. Brand Profile
2. Opportunity Brand Drive
1. Outlet Profile
2. Operational
3. Business Focus
1. Activity Competitor
2. POSM
3. Sales Schedule

4. 1. Pegawai Pabrik
2. Suka Nongkrong
3. Jadwal kerja shift & Pendapatan
rendah
1. Brand DJ Super 12 (pack)&
16(stick) yang paling tinggi SOK
2. Brand DSM ( Magnum ) brand
potensial untuk compete
1. PemilikOutlet Gaul & Komunitas
Motor
2. Jam Operasional : Jam 21.00-
12.00
3. Warung Makan &Toko Kelontong
1. Sales Program Stick & Pack
2. POSM : Sun Screen
3. Jadwal Sales setiap senin

5. Approachment
Education Stick Selling
Event Games for Customer
Program Selling Stick & Pack
Event Games for Customer
Capture Consumer Karyawan Pabrik
Capture Community Bikers
Program Selling Stick & Pack
IncreaseVolume Our Brand in Outlet
Winning SOM on Outlet by Brand
Creativity Object Program
Every Activity Needs of Creativity & Out ofThe Box Idea

6. Selective Outlet for Capture
Territory CoverageManagement
Route Plan Outlet Focus
Call Cycle Change
Exchange POSM
Create NEW Outlet
Find NewTouch Point to Register
SemiWS to be Retailer & BA
Find Community of Customer
Create List Menu of Brand
Improve Activity could made a Difference outcome on People
Classified Outlet Focus

7. Brand Optimization
Volume Increase
SOM (Shareof Market Increase)
Increasing Enthuaism & Work Effort
from Employee
Achievement Of KPI
Retail Concept can be Imitate to ModernTrade & Wholesale with a DifferentTouch

8. ModernTrade
Mini Event Series : Chess, Billyard, Mini Games
Rent a Spot for Brand FocusVisibility & Availability
POSM Material
Employee outlet for BA ( Brand Ambassador )
Impulse / Prompt Buying For Customer
KnewThe Streght ofVolume Daily by Customer Approach
Maintain Relationship to Outlet : IncreasingVolumeWith
Bargain on PO ( Purchase Order )
Increase Streght Customer Relations Outlet to Customer
Outcome For
Company
Program for Outlet More Effective & Effisien

9. Whole Sale
Mini Event Series : Chess, Solo Organ, Creative Mini Games
Rent a Spot for Brand FocusVisibility & Availability
Employee outlet for BA ( Brand Ambassador )
Promotion to Customer / Downline
Gathering for Downline
IncreaseTouch of Caring to Outlet & Downline
Increase Brand Building with Emotional Approach
Outcome For
Company
More Easier to PushVolume
Know theVolume Power of every outlet from downline
Increase Growth Development of Cluster of Outlet
Program for Outlet More Effective & Effisien