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2 step Digitalmena.wordpress.com How does SEO work? To improve the natural results (rise algorithm score) different initiatives can be done in two main areas : on and off page On page Off page Description Objective Examples Practices inside the website structure ,[object Object],[object Object],[object Object],[object Object],Turn the website structure the most “indexable” as possible Practices outside the website such as link submissions to forums, blogs and social networks ,[object Object],[object Object],[object Object],[object Object],[object Object],Spread the website knowledge and relevance through the net due to its social context Best algorithm score

4 step Digitalmena.wordpress.com The Panda update Panda was made in 2011 april with the main reason to provide better search results. It works by eliminating the “farmers”- websites creators that only replant content from other sources. It is bad news for companies such as that were making rivers of money only by copying other sites content, generating audience and monetizing through Google Adsense pay per click system. Some players of the market did not like the Panda due to the possible benefit it could bring Google or companies related to their advertising services. Ciao.co.uk, a price grabber company owned by Google’s competitor Microsoft, lost 94% of organic performance after the implementation of Google Panda

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From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

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Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

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3. 1 step Digitalmena.wordpress.com What is SEO? Search engine optimization is the process of improving the visibility of a website through the “organic” or “natural” results. If you type “gift” in a search engine an algorithm considering lots of elements such as site audience, programming, linking, authority will be calculated and show the best scores in the first positions Best algorithm score Better visibility = more clicks = more results for the brand Paid results Natural results

5. 3 step Digitalmena.wordpress.com The Caffeine update This updated called Caffeine was made in 2010 with diverse purposes such as improving the algorithm providing faster and more relevant searches The ascending social dynamics of Internet made the “off page” practices much more important than before. It happened mainly because of the magnanimous growth of social networks and users power of persuasion A practical example of SEO power can be viewed when users search for a query and see Yahoo! Answers, Blogs and Forums results If the message is negative and related to a brand all users will have contact with a bad influence On page Off page Off page On page On page Off page On page

6. 4 step Digitalmena.wordpress.com The Panda update Panda was made in 2011 april with the main reason to provide better search results. It works by eliminating the “farmers”- websites creators that only replant content from other sources. It is bad news for companies such as that were making rivers of money only by copying other sites content, generating audience and monetizing through Google Adsense pay per click system. Some players of the market did not like the Panda due to the possible benefit it could bring Google or companies related to their advertising services. Ciao.co.uk, a price grabber company owned by Google’s competitor Microsoft, lost 94% of organic performance after the implementation of Google Panda

8. Digitalmena.wordpress.com How To deal with Google Panda in MENA

[How to]DealWithGooglePandaInMENA

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[How to]DealWithGooglePandaInMENA