SlideShare ist ein Scribd-Unternehmen logo

Wsj Eco Conference

•Als PPT, PDF herunterladen•
•
E
EdelmanPR
TechnologieBusiness
1 von 13
Mutual Social Responsibility – Where is green going?
An evolving social business landscape ,[object Object],[object Object],[object Object],[object Object],We see consumers [willing to pay] up to a 10% premium for ethical brands. The issue is that organic, fair trade, etc. were charging an average of 45% or more... we still see growth.
The evolution of green ,[object Object],[object Object],BUSINESS STRATEGY 2006 - Today TACTICAL OFFENSE 2001 - 2005
From bi-lateral partnerships with business and NGOs… TECHNICAL MARKETING SOURCING
… to consumers now in the game Brand Personalization Civil Society Company Consumer Consumer Empowerment Company’s New Social Role
Key questions Q: Is green a new minimum standard or a premium offer? Q: What is the role of NGO partnerships, today? Q: How best to market?
Consumer behavior: Aspiration vs. Reality ,[object Object],[object Object],[object Object],2 nd Annual goodpurpose Global Consumer Study, 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Light Green vs. Dark Green: The right mix for the right constituency OPERATIONAL REALITY CONSUMER PERCEPTION Credible - not easy - engagement about your brand Mirror, mirror : Am I sustainable? Green product + green brand halo = Ever-higher expectations Can technical excellence translate to consumer consideration?
Q: Is green a new minimum standard or a premium offer? ,[object Object],[object Object],[object Object],OPERATIONAL EXCELLENCE & TECHNICAL INNOVATION CONSUMER-FACING & PRODUCT CHARACTERISTICS COMBINATION
Q: What is the role of NGO partnerships, today? A: Partnerships still provide technical expertise and social license fixes for business . Now the expectation is for business to fix society’s problem . ,[object Object],[object Object],[object Object],[object Object],TRADITIONAL PARTNERSHIPS WHAT’S NEXT?
[object Object],[object Object],[object Object],Q: How best to market? COLLECTIVE POWER OF INDIVIDUAL ACTIONS ,[object Object],[object Object],[object Object],Energy Efficiency for Ireland
And the media… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Corporate Responsibility & Sustainability Communications: Who’s Listening? Who’s Leading? What Matters Most, 2007
The era of Mutual Social Responsibility Combine corporate reputation & brand marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Empfohlen

How Corporate Social Responsability is changing the behavour of customers ove...
How Corporate Social Responsability is changing the behavour of customers ove...How Corporate Social Responsability is changing the behavour of customers ove...
How Corporate Social Responsability is changing the behavour of customers ove...the Humans' Network
 
2013 cone/echo global csr study
2013 cone/echo global csr study 2013 cone/echo global csr study
2013 cone/echo global csr study Yura Slinkin
 
Making Green Work For You!
Making Green Work For You!Making Green Work For You!
Making Green Work For You!nesmia
 
Thrive CSR Survey 2016
Thrive CSR Survey 2016Thrive CSR Survey 2016
Thrive CSR Survey 2016iburrows
 
Prsa philly 1.0[1]
Prsa philly 1.0[1]Prsa philly 1.0[1]
Prsa philly 1.0[1]Michellevroom
 
The Futures Company Enterprise Week 2014
The Futures Company Enterprise Week 2014The Futures Company Enterprise Week 2014
The Futures Company Enterprise Week 2014Donegal Local Enterprise Office
 
CSR Branding Survey 2010
CSR Branding Survey 2010 CSR Branding Survey 2010
CSR Branding Survey 2010 Burson-Marsteller
 
2018 presentation on resources to support csr business case john heckbert -...
2018 presentation on resources to support csr business case john heckbert -...2018 presentation on resources to support csr business case john heckbert -...
2018 presentation on resources to support csr business case john heckbert -...John Henry Heckbert
 

Empfohlen

How Corporate Social Responsability is changing the behavour of customers ove...
How Corporate Social Responsability is changing the behavour of customers ove...How Corporate Social Responsability is changing the behavour of customers ove...
How Corporate Social Responsability is changing the behavour of customers ove...the Humans' Network
 
2013 cone/echo global csr study
2013 cone/echo global csr study 2013 cone/echo global csr study
2013 cone/echo global csr study Yura Slinkin
 
Making Green Work For You!
Making Green Work For You!Making Green Work For You!
Making Green Work For You!nesmia
 
Thrive CSR Survey 2016
Thrive CSR Survey 2016Thrive CSR Survey 2016
Thrive CSR Survey 2016iburrows
 
Prsa philly 1.0[1]
Prsa philly 1.0[1]Prsa philly 1.0[1]
Prsa philly 1.0[1]Michellevroom
 
The Futures Company Enterprise Week 2014
The Futures Company Enterprise Week 2014The Futures Company Enterprise Week 2014
The Futures Company Enterprise Week 2014Donegal Local Enterprise Office
 
CSR Branding Survey 2010
CSR Branding Survey 2010 CSR Branding Survey 2010
CSR Branding Survey 2010 Burson-Marsteller
 
2018 presentation on resources to support csr business case john heckbert -...
2018 presentation on resources to support csr business case john heckbert -...2018 presentation on resources to support csr business case john heckbert -...
2018 presentation on resources to support csr business case john heckbert -...John Henry Heckbert
 
Mainstream Green
Mainstream GreenMainstream Green
Mainstream GreenOgilvy
 
CSR and It's Influence on Consumers
CSR and It's Influence on ConsumersCSR and It's Influence on Consumers
CSR and It's Influence on ConsumersJanelle Arthur
 
Myth Busters Game: Green Marketing Edition
Myth Busters Game: Green Marketing EditionMyth Busters Game: Green Marketing Edition
Myth Busters Game: Green Marketing EditionVivastream
 
In Search of the Holy Grail: Consumer Engagement and Movement-making for Beha...
In Search of the Holy Grail: Consumer Engagement and Movement-making for Beha...In Search of the Holy Grail: Consumer Engagement and Movement-making for Beha...
In Search of the Holy Grail: Consumer Engagement and Movement-making for Beha...Sustainable Brands
 
The Future Of Green Business Strategy
The Future Of Green Business StrategyThe Future Of Green Business Strategy
The Future Of Green Business Strategylitarobey
 
The Potential of One-to-One Marketing: Applying Behavioral Economics to Inspi...
The Potential of One-to-One Marketing: Applying Behavioral Economics to Inspi...The Potential of One-to-One Marketing: Applying Behavioral Economics to Inspi...
The Potential of One-to-One Marketing: Applying Behavioral Economics to Inspi...Sustainable Brands
 
Re imagining consumption stakeholder synthesis report
Re imagining consumption stakeholder synthesis reportRe imagining consumption stakeholder synthesis report
Re imagining consumption stakeholder synthesis reportSustainable Brands
 
Greg Savage, Fire Brand Talent - 'Talent attraction & Retention in the Digita...
Greg Savage, Fire Brand Talent - 'Talent attraction & Retention in the Digita...Greg Savage, Fire Brand Talent - 'Talent attraction & Retention in the Digita...
Greg Savage, Fire Brand Talent - 'Talent attraction & Retention in the Digita...iStrategy
 
The future of customer service - the rise of the social customer
The future of customer service - the rise of the social customerThe future of customer service - the rise of the social customer
The future of customer service - the rise of the social customerIt's Open
 
Apple Case Study - Embedding Apple into the integrated future
Apple Case Study - Embedding Apple into the integrated futureApple Case Study - Embedding Apple into the integrated future
Apple Case Study - Embedding Apple into the integrated futureDeniece Tan
 
Scott droney - personal financial planning process
Scott droney - personal financial planning processScott droney - personal financial planning process
Scott droney - personal financial planning processScott Droney
 
Driving Sustainable Consumption: consumer engagement
Driving Sustainable Consumption: consumer engagementDriving Sustainable Consumption: consumer engagement
Driving Sustainable Consumption: consumer engagementIshraq Dhaly
 
Ecople Climate Fintech App Case Study - Creating Ripples, Making Waves
Ecople Climate Fintech App Case Study - Creating Ripples, Making WavesEcople Climate Fintech App Case Study - Creating Ripples, Making Waves
Ecople Climate Fintech App Case Study - Creating Ripples, Making WavesDeniece Tan
 
Ocala/Marion County Chamber Green & Sustainable Workgroup
Ocala/Marion County Chamber Green & Sustainable WorkgroupOcala/Marion County Chamber Green & Sustainable Workgroup
Ocala/Marion County Chamber Green & Sustainable WorkgroupOcala/Marion County Chamber of Commerce
 
MINDDBLOWING FACTS ABOUT FUTURE FRIENDLINESS
MINDDBLOWING FACTS ABOUT FUTURE FRIENDLINESSMINDDBLOWING FACTS ABOUT FUTURE FRIENDLINESS
MINDDBLOWING FACTS ABOUT FUTURE FRIENDLINESSBen Steenstra
 
Green Marketing-lg college
Green Marketing-lg collegeGreen Marketing-lg college
Green Marketing-lg collegeMathew Lawrence
 
CSR Narrative Strategy - Academic project
CSR Narrative Strategy - Academic projectCSR Narrative Strategy - Academic project
CSR Narrative Strategy - Academic projectJulia Henao Ramírez
 
The Evolution of Recipe Sharing
The Evolution of Recipe SharingThe Evolution of Recipe Sharing
The Evolution of Recipe SharingMSL
 
090217 Interns Pres Enviu And Sustainability1 090224074422 Phpapp02
090217 Interns Pres Enviu And Sustainability1 090224074422 Phpapp02090217 Interns Pres Enviu And Sustainability1 090224074422 Phpapp02
090217 Interns Pres Enviu And Sustainability1 090224074422 Phpapp02Enviu - Innovators in Sustainability
 
Business Tools for Transformation: A Sustainability SWOT and Creating a Step-...
Business Tools for Transformation: A Sustainability SWOT and Creating a Step-...Business Tools for Transformation: A Sustainability SWOT and Creating a Step-...
Business Tools for Transformation: A Sustainability SWOT and Creating a Step-...Sustainable Brands
 
Filsafat
Filsafat Filsafat
Filsafat Susi Yanti
 
Swine Flu Overview
Swine Flu OverviewSwine Flu Overview
Swine Flu OverviewEdelmanPR
 

Weitere ähnliche Inhalte

Was ist angesagt?

Mainstream Green
Mainstream GreenMainstream Green
Mainstream GreenOgilvy
 
CSR and It's Influence on Consumers
CSR and It's Influence on ConsumersCSR and It's Influence on Consumers
CSR and It's Influence on ConsumersJanelle Arthur
 
Myth Busters Game: Green Marketing Edition
Myth Busters Game: Green Marketing EditionMyth Busters Game: Green Marketing Edition
Myth Busters Game: Green Marketing EditionVivastream
 
In Search of the Holy Grail: Consumer Engagement and Movement-making for Beha...
In Search of the Holy Grail: Consumer Engagement and Movement-making for Beha...In Search of the Holy Grail: Consumer Engagement and Movement-making for Beha...
In Search of the Holy Grail: Consumer Engagement and Movement-making for Beha...Sustainable Brands
 
The Future Of Green Business Strategy
The Future Of Green Business StrategyThe Future Of Green Business Strategy
The Future Of Green Business Strategylitarobey
 
The Potential of One-to-One Marketing: Applying Behavioral Economics to Inspi...
The Potential of One-to-One Marketing: Applying Behavioral Economics to Inspi...The Potential of One-to-One Marketing: Applying Behavioral Economics to Inspi...
The Potential of One-to-One Marketing: Applying Behavioral Economics to Inspi...Sustainable Brands
 
Re imagining consumption stakeholder synthesis report
Re imagining consumption stakeholder synthesis reportRe imagining consumption stakeholder synthesis report
Re imagining consumption stakeholder synthesis reportSustainable Brands
 
Greg Savage, Fire Brand Talent - 'Talent attraction & Retention in the Digita...
Greg Savage, Fire Brand Talent - 'Talent attraction & Retention in the Digita...Greg Savage, Fire Brand Talent - 'Talent attraction & Retention in the Digita...
Greg Savage, Fire Brand Talent - 'Talent attraction & Retention in the Digita...iStrategy
 
The future of customer service - the rise of the social customer
The future of customer service - the rise of the social customerThe future of customer service - the rise of the social customer
The future of customer service - the rise of the social customerIt's Open
 
Apple Case Study - Embedding Apple into the integrated future
Apple Case Study - Embedding Apple into the integrated futureApple Case Study - Embedding Apple into the integrated future
Apple Case Study - Embedding Apple into the integrated futureDeniece Tan
 
Scott droney - personal financial planning process
Scott droney - personal financial planning processScott droney - personal financial planning process
Scott droney - personal financial planning processScott Droney
 
Driving Sustainable Consumption: consumer engagement
Driving Sustainable Consumption: consumer engagementDriving Sustainable Consumption: consumer engagement
Driving Sustainable Consumption: consumer engagementIshraq Dhaly
 
Ecople Climate Fintech App Case Study - Creating Ripples, Making Waves
Ecople Climate Fintech App Case Study - Creating Ripples, Making WavesEcople Climate Fintech App Case Study - Creating Ripples, Making Waves
Ecople Climate Fintech App Case Study - Creating Ripples, Making WavesDeniece Tan
 
MINDDBLOWING FACTS ABOUT FUTURE FRIENDLINESS
MINDDBLOWING FACTS ABOUT FUTURE FRIENDLINESSMINDDBLOWING FACTS ABOUT FUTURE FRIENDLINESS
MINDDBLOWING FACTS ABOUT FUTURE FRIENDLINESSBen Steenstra
 
Green Marketing-lg college
Green Marketing-lg collegeGreen Marketing-lg college
Green Marketing-lg collegeMathew Lawrence
 
CSR Narrative Strategy - Academic project
CSR Narrative Strategy - Academic projectCSR Narrative Strategy - Academic project
CSR Narrative Strategy - Academic projectJulia Henao Ramírez
 
The Evolution of Recipe Sharing
The Evolution of Recipe SharingThe Evolution of Recipe Sharing
The Evolution of Recipe SharingMSL
 
090217 Interns Pres Enviu And Sustainability1 090224074422 Phpapp02
090217 Interns Pres Enviu And Sustainability1 090224074422 Phpapp02090217 Interns Pres Enviu And Sustainability1 090224074422 Phpapp02
090217 Interns Pres Enviu And Sustainability1 090224074422 Phpapp02Enviu - Innovators in Sustainability
 
Business Tools for Transformation: A Sustainability SWOT and Creating a Step-...
Business Tools for Transformation: A Sustainability SWOT and Creating a Step-...Business Tools for Transformation: A Sustainability SWOT and Creating a Step-...
Business Tools for Transformation: A Sustainability SWOT and Creating a Step-...Sustainable Brands
 

Was ist angesagt? (20)

Mainstream Green
Mainstream GreenMainstream Green
Mainstream Green
 
CSR and It's Influence on Consumers
CSR and It's Influence on ConsumersCSR and It's Influence on Consumers
CSR and It's Influence on Consumers
 
Myth Busters Game: Green Marketing Edition
Myth Busters Game: Green Marketing EditionMyth Busters Game: Green Marketing Edition
Myth Busters Game: Green Marketing Edition
 
In Search of the Holy Grail: Consumer Engagement and Movement-making for Beha...
In Search of the Holy Grail: Consumer Engagement and Movement-making for Beha...In Search of the Holy Grail: Consumer Engagement and Movement-making for Beha...
In Search of the Holy Grail: Consumer Engagement and Movement-making for Beha...
 
The Future Of Green Business Strategy
The Future Of Green Business StrategyThe Future Of Green Business Strategy
The Future Of Green Business Strategy
 
The Potential of One-to-One Marketing: Applying Behavioral Economics to Inspi...
The Potential of One-to-One Marketing: Applying Behavioral Economics to Inspi...The Potential of One-to-One Marketing: Applying Behavioral Economics to Inspi...
The Potential of One-to-One Marketing: Applying Behavioral Economics to Inspi...
 
Re imagining consumption stakeholder synthesis report
Re imagining consumption stakeholder synthesis reportRe imagining consumption stakeholder synthesis report
Re imagining consumption stakeholder synthesis report
 
Greg Savage, Fire Brand Talent - 'Talent attraction & Retention in the Digita...
Greg Savage, Fire Brand Talent - 'Talent attraction & Retention in the Digita...Greg Savage, Fire Brand Talent - 'Talent attraction & Retention in the Digita...
Greg Savage, Fire Brand Talent - 'Talent attraction & Retention in the Digita...
 
The future of customer service - the rise of the social customer
The future of customer service - the rise of the social customerThe future of customer service - the rise of the social customer
The future of customer service - the rise of the social customer
 
Apple Case Study - Embedding Apple into the integrated future
Apple Case Study - Embedding Apple into the integrated futureApple Case Study - Embedding Apple into the integrated future
Apple Case Study - Embedding Apple into the integrated future
 
Scott droney - personal financial planning process
Scott droney - personal financial planning processScott droney - personal financial planning process
Scott droney - personal financial planning process
 
Driving Sustainable Consumption: consumer engagement
Driving Sustainable Consumption: consumer engagementDriving Sustainable Consumption: consumer engagement
Driving Sustainable Consumption: consumer engagement
 
Ecople Climate Fintech App Case Study - Creating Ripples, Making Waves
Ecople Climate Fintech App Case Study - Creating Ripples, Making WavesEcople Climate Fintech App Case Study - Creating Ripples, Making Waves
Ecople Climate Fintech App Case Study - Creating Ripples, Making Waves
 
Ocala/Marion County Chamber Green & Sustainable Workgroup
Ocala/Marion County Chamber Green & Sustainable WorkgroupOcala/Marion County Chamber Green & Sustainable Workgroup
Ocala/Marion County Chamber Green & Sustainable Workgroup
 
MINDDBLOWING FACTS ABOUT FUTURE FRIENDLINESS
MINDDBLOWING FACTS ABOUT FUTURE FRIENDLINESSMINDDBLOWING FACTS ABOUT FUTURE FRIENDLINESS
MINDDBLOWING FACTS ABOUT FUTURE FRIENDLINESS
 
Green Marketing-lg college
Green Marketing-lg collegeGreen Marketing-lg college
Green Marketing-lg college
 
CSR Narrative Strategy - Academic project
CSR Narrative Strategy - Academic projectCSR Narrative Strategy - Academic project
CSR Narrative Strategy - Academic project
 
The Evolution of Recipe Sharing
The Evolution of Recipe SharingThe Evolution of Recipe Sharing
The Evolution of Recipe Sharing
 
090217 Interns Pres Enviu And Sustainability1 090224074422 Phpapp02
090217 Interns Pres Enviu And Sustainability1 090224074422 Phpapp02090217 Interns Pres Enviu And Sustainability1 090224074422 Phpapp02
090217 Interns Pres Enviu And Sustainability1 090224074422 Phpapp02
 
Business Tools for Transformation: A Sustainability SWOT and Creating a Step-...
Business Tools for Transformation: A Sustainability SWOT and Creating a Step-...Business Tools for Transformation: A Sustainability SWOT and Creating a Step-...
Business Tools for Transformation: A Sustainability SWOT and Creating a Step-...
 

Andere mochten auch

Swine Flu Overview
Swine Flu OverviewSwine Flu Overview
Swine Flu OverviewEdelmanPR
 
Med tech information
Med tech informationMed tech information
Med tech informationdconnor68
 
2016 IDA Medtech Infographic
2016 IDA Medtech Infographic2016 IDA Medtech Infographic
2016 IDA Medtech InfographicMaureen Timlin
 

Andere mochten auch (6)

Filsafat
Filsafat Filsafat
Filsafat
 
Swine Flu Overview
Swine Flu OverviewSwine Flu Overview
Swine Flu Overview
 
Med tech information
Med tech informationMed tech information
Med tech information
 
Lecture 2
Lecture 2Lecture 2
Lecture 2
 
Ethics
EthicsEthics
Ethics
 
2016 IDA Medtech Infographic
2016 IDA Medtech Infographic2016 IDA Medtech Infographic
2016 IDA Medtech Infographic
 

Ähnlich wie Wsj Eco Conference

2013 Cone Communications/Echo Global CSR Study
2013 Cone Communications/Echo Global CSR Study2013 Cone Communications/Echo Global CSR Study
2013 Cone Communications/Echo Global CSR StudySustainable Brands
 
2013 CONE COMMUNICATIONSECHO GLOBAL CSR STUDY 1GLOBAL C.docx
2013 CONE COMMUNICATIONSECHO GLOBAL CSR STUDY 1GLOBAL C.docx2013 CONE COMMUNICATIONSECHO GLOBAL CSR STUDY 1GLOBAL C.docx
2013 CONE COMMUNICATIONSECHO GLOBAL CSR STUDY 1GLOBAL C.docxeugeniadean34240
 
Goodpurpose Short 2008 Final Version
Goodpurpose Short 2008 Final VersionGoodpurpose Short 2008 Final Version
Goodpurpose Short 2008 Final Versionedelmanmarketing
 
Unlocking brand value with social communities
Unlocking brand value with social communitiesUnlocking brand value with social communities
Unlocking brand value with social communitiesSTATSIT
 
3. PPT Ethical Dimension of sustainable marketing.pdf
3. PPT Ethical Dimension of sustainable marketing.pdf3. PPT Ethical Dimension of sustainable marketing.pdf
3. PPT Ethical Dimension of sustainable marketing.pdfssuser8e72bb1
 
Stakeholder
StakeholderStakeholder
Stakeholderdanbena
 
SustainableConsumptionFactsAndTrends-BizPerspective
SustainableConsumptionFactsAndTrends-BizPerspectiveSustainableConsumptionFactsAndTrends-BizPerspective
SustainableConsumptionFactsAndTrends-BizPerspectiveakleanthous
 
From Me To We: The Rise Of The Purpose-led Brand
From Me To We: The Rise Of The Purpose-led BrandFrom Me To We: The Rise Of The Purpose-led Brand
From Me To We: The Rise Of The Purpose-led BrandAccenture Insurance
 
Unlocking Brand Growth with Social Communities
Unlocking Brand Growth with Social CommunitiesUnlocking Brand Growth with Social Communities
Unlocking Brand Growth with Social CommunitiesSiim Säinas
 
Nielsen Global Corporate Social Responsibility Report - June 2014
Nielsen Global Corporate Social Responsibility Report - June 2014Nielsen Global Corporate Social Responsibility Report - June 2014
Nielsen Global Corporate Social Responsibility Report - June 2014Lawrence Newman
 
5 Effective Marketing Strategies for Green Businesses
5 Effective Marketing Strategies for Green Businesses5 Effective Marketing Strategies for Green Businesses
5 Effective Marketing Strategies for Green BusinessesMelanie Chursinoff
 
The Consumer Study: From Marketing to Mattering, Generating Business Value by...
The Consumer Study: From Marketing to Mattering, Generating Business Value by...The Consumer Study: From Marketing to Mattering, Generating Business Value by...
The Consumer Study: From Marketing to Mattering, Generating Business Value by...Sustainable Brands
 
Ge 2011 ooh campaign proposal
Ge 2011 ooh campaign proposalGe 2011 ooh campaign proposal
Ge 2011 ooh campaign proposalOMD
 
Ge 2011 ooh campaign proposal
Ge 2011 ooh campaign proposalGe 2011 ooh campaign proposal
Ge 2011 ooh campaign proposalOMD
 
The Future of Green Business Strategy
The Future of Green Business StrategyThe Future of Green Business Strategy
The Future of Green Business Strategyfuturethink
 
Analyzing and Implementing Sustainability
Analyzing and Implementing SustainabilityAnalyzing and Implementing Sustainability
Analyzing and Implementing SustainabilityJohn Friedman
 
Staples Promotional Products Sustainability SmartPaper
Staples Promotional Products Sustainability SmartPaperStaples Promotional Products Sustainability SmartPaper
Staples Promotional Products Sustainability SmartPaperStaples Promotional Products
 
Changing Consumer Motivations & Expectations | Accenture
Changing Consumer Motivations & Expectations | AccentureChanging Consumer Motivations & Expectations | Accenture
Changing Consumer Motivations & Expectations | Accentureaccenture
 

Ähnlich wie Wsj Eco Conference (20)

goodpurpose
goodpurposegoodpurpose
goodpurpose
 
2013 Cone Communications/Echo Global CSR Study
2013 Cone Communications/Echo Global CSR Study2013 Cone Communications/Echo Global CSR Study
2013 Cone Communications/Echo Global CSR Study
 
2013 CONE COMMUNICATIONSECHO GLOBAL CSR STUDY 1GLOBAL C.docx
2013 CONE COMMUNICATIONSECHO GLOBAL CSR STUDY 1GLOBAL C.docx2013 CONE COMMUNICATIONSECHO GLOBAL CSR STUDY 1GLOBAL C.docx
2013 CONE COMMUNICATIONSECHO GLOBAL CSR STUDY 1GLOBAL C.docx
 
Goodpurpose Short 2008 Final Version
Goodpurpose Short 2008 Final VersionGoodpurpose Short 2008 Final Version
Goodpurpose Short 2008 Final Version
 
Unlocking brand value with social communities
Unlocking brand value with social communitiesUnlocking brand value with social communities
Unlocking brand value with social communities
 
3. PPT Ethical Dimension of sustainable marketing.pdf
3. PPT Ethical Dimension of sustainable marketing.pdf3. PPT Ethical Dimension of sustainable marketing.pdf
3. PPT Ethical Dimension of sustainable marketing.pdf
 
Stakeholder
StakeholderStakeholder
Stakeholder
 
SustainableConsumptionFactsAndTrends-BizPerspective
SustainableConsumptionFactsAndTrends-BizPerspectiveSustainableConsumptionFactsAndTrends-BizPerspective
SustainableConsumptionFactsAndTrends-BizPerspective
 
From Me To We: The Rise Of The Purpose-led Brand
From Me To We: The Rise Of The Purpose-led BrandFrom Me To We: The Rise Of The Purpose-led Brand
From Me To We: The Rise Of The Purpose-led Brand
 
Unlocking Brand Growth with Social Communities
Unlocking Brand Growth with Social CommunitiesUnlocking Brand Growth with Social Communities
Unlocking Brand Growth with Social Communities
 
Nielsen Global Corporate Social Responsibility Report - June 2014
Nielsen Global Corporate Social Responsibility Report - June 2014Nielsen Global Corporate Social Responsibility Report - June 2014
Nielsen Global Corporate Social Responsibility Report - June 2014
 
5 Effective Marketing Strategies for Green Businesses
5 Effective Marketing Strategies for Green Businesses5 Effective Marketing Strategies for Green Businesses
5 Effective Marketing Strategies for Green Businesses
 
The Consumer Study: From Marketing to Mattering, Generating Business Value by...
The Consumer Study: From Marketing to Mattering, Generating Business Value by...The Consumer Study: From Marketing to Mattering, Generating Business Value by...
The Consumer Study: From Marketing to Mattering, Generating Business Value by...
 
Ge 2011 ooh campaign proposal
Ge 2011 ooh campaign proposalGe 2011 ooh campaign proposal
Ge 2011 ooh campaign proposal
 
Ge 2011 ooh campaign proposal
Ge 2011 ooh campaign proposalGe 2011 ooh campaign proposal
Ge 2011 ooh campaign proposal
 
2013 7x7x7 "Embracing Constant Change"
2013 7x7x7 "Embracing Constant Change"2013 7x7x7 "Embracing Constant Change"
2013 7x7x7 "Embracing Constant Change"
 
The Future of Green Business Strategy
The Future of Green Business StrategyThe Future of Green Business Strategy
The Future of Green Business Strategy
 
Analyzing and Implementing Sustainability
Analyzing and Implementing SustainabilityAnalyzing and Implementing Sustainability
Analyzing and Implementing Sustainability
 
Staples Promotional Products Sustainability SmartPaper
Staples Promotional Products Sustainability SmartPaperStaples Promotional Products Sustainability SmartPaper
Staples Promotional Products Sustainability SmartPaper
 
Changing Consumer Motivations & Expectations | Accenture
Changing Consumer Motivations & Expectations | AccentureChanging Consumer Motivations & Expectations | Accenture
Changing Consumer Motivations & Expectations | Accenture
 

Kürzlich hochgeladen

Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...apidays
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Orbitshub
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...Martijn de Jong
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWERMadyBayot
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherRemote DBA Services
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businesspanagenda
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfOrbitshub
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MIND CTI
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024The Digital Insurer
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024The Digital Insurer
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...apidays
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamUiPathCommunity
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...Zilliz
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century educationjfdjdjcjdnsjd
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024The Digital Insurer
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024The Digital Insurer
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Angeliki Cooney
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMESafe Software
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerThousandEyes
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistandanishmna97
 

Kürzlich hochgeladen (20)

Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
Apidays New York 2024 - APIs in 2030: The Risk of Technological Sleepwalk by ...
 
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
Navigating the Deluge_ Dubai Floods and the Resilience of Dubai International...
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWEREMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
EMPOWERMENT TECHNOLOGY GRADE 11 QUARTER 2 REVIEWER
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdfRising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
Rising Above_ Dubai Floods and the Fortitude of Dubai International Airport.pdf
 
MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024MINDCTI Revenue Release Quarter One 2024
MINDCTI Revenue Release Quarter One 2024
 
FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024FWD Group - Insurer Innovation Award 2024
FWD Group - Insurer Innovation Award 2024
 
AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024AXA XL - Insurer Innovation Award Americas 2024
AXA XL - Insurer Innovation Award Americas 2024
 
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
Apidays New York 2024 - Accelerating FinTech Innovation by Vasa Krishnan, Fin...
 
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 AmsterdamDEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
DEV meet-up UiPath Document Understanding May 7 2024 Amsterdam
 
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ..."I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024Axa Assurance Maroc - Insurer Innovation Award 2024
Axa Assurance Maroc - Insurer Innovation Award 2024
 
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
 
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
Biography Of Angeliki Cooney | Senior Vice President Life Sciences | Albany, ...
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
CNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In PakistanCNIC Information System with Pakdata Cf In Pakistan
CNIC Information System with Pakdata Cf In Pakistan
 

Wsj Eco Conference

  • 1. Mutual Social Responsibility – Where is green going?
  • 2.
  • 3.
  • 4. From bi-lateral partnerships with business and NGOs… TECHNICAL MARKETING SOURCING
  • 5. … to consumers now in the game Brand Personalization Civil Society Company Consumer Consumer Empowerment Company’s New Social Role
  • 6. Key questions Q: Is green a new minimum standard or a premium offer? Q: What is the role of NGO partnerships, today? Q: How best to market?
  • 7.
  • 8. Light Green vs. Dark Green: The right mix for the right constituency OPERATIONAL REALITY CONSUMER PERCEPTION Credible - not easy - engagement about your brand Mirror, mirror : Am I sustainable? Green product + green brand halo = Ever-higher expectations Can technical excellence translate to consumer consideration?
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.